Add your latest resume to match with open positions.

8 results for Marketing Manager in Allentown, PA

Marketing Specialist

Basking Ridge, NJ
onsite
Temporary / Contract
29 - 40 USD / Hourly
We are looking for a Marketing Specialist to support brand consistency and patient-focused engagement across clinics and community touchpoints in New Jersey. This Long-term Contract position blends hands-on brand coordination, local marketing support, and lifecycle communications to help strengthen trust, retention, and advocacy throughout the patient experience. The role works closely with marketing, operations, clinical teams, and community partners to ensure messaging and materials are clear, consistent, and aligned with organizational standards. Responsibilities:• Oversee the creation, organization, and distribution of branded materials such as stationery, presentation assets, staff imagery, and promotional items used across departments and local initiatives.• Maintain a centralized collection of approved brand resources, ensuring teams have access to current logos, templates, visual assets, and communication tools.• Coordinate production and replenishment of clinic-level marketing collateral, including printed handouts, brochures, signage, and educational materials.• Prepare and update referral and informational packets for physicians and other community stakeholders to support outreach and patient education efforts.• Manage relationships with local business directories, community organizations, and chamber groups to strengthen market visibility and partnerships.• Assist with submissions for regional awards, recognitions, and community-based honors that elevate provider and clinic visibility.• Address offline public relations or reputation concerns with tact and professionalism, escalating issues when appropriate and helping drive timely resolution.• Support patient advocacy efforts by coordinating testimonial permissions, encouraging review generation, and contributing to retention and follow-up communications.• Track patient feedback and sentiment, respond or route concerns appropriately, and help close communication loops through a mix of automation and personalized outreach. 02720-0013444259
2026-05-28T00:00:00Z

Digital Marketing Director

Fort Washington, PA
remote
Permanent / Full Time
145000 - 160000 USD / Yearly
We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels. Responsibilities:• Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets.• Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging.• Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes.• Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment.• Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics.• Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals.• Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities.• Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D
2026-06-01T00:00:00Z

Digital Marketing Analyst

Basking Ridge, NJ
remote
Temporary / Contract
35 - 45 USD / Hourly
We are looking for a Digital Marketing Analyst to join a healthcare organization in Basking Ridge, New Jersey. This Long-term Contract position focuses on transforming digital marketing and operational data into meaningful insights that improve campaign performance, support patient access, and inform business decisions. The role combines hands-on reporting, analytics, and platform coordination with close collaboration across marketing, sales, clinical, and operations teams. Responsibilities:• Build, maintain, and refine recurring performance reports using GA4, Looker Studio, Salesforce, and digital advertising platforms.• Analyze campaign results, lead quality, conversion trends, and attribution data to identify actionable opportunities for growth.• Create standardized dashboards and deliver custom analyses that support day-to-day optimization and leadership reporting needs.• Track performance patterns, highlight emerging risks, and recommend adjustments to improve efficiency and outcomes.• Partner with internal stakeholders to support Salesforce configuration and ensure the platform aligns with marketing and patient engagement processes.• Contribute to data integrations, workflow automation, and platform connectivity across tools such as GA4, Freshpaint, and paid media channels.• Maintain reliable data quality across marketing, sales, and patient-related reporting workflows through consistent validation and documentation.• Apply governance, compliance, and access control standards to analytics and reporting processes in a regulated environment.• Translate complex data findings into practical recommendations that non-technical stakeholders can understand and act on. 02720-0013444285
2026-05-29T00:00:00Z

Sr. Product Manager

Fort Washington, PA
remote
Permanent / Full Time
125000 - 155000 USD / Yearly
We are looking for an experienced and strategic Senior Product Manager to lead the development and execution of product initiatives for Label Traxx. This role involves crafting a clear product vision, driving a roadmap that aligns with business objectives, and collaborating across teams to deliver impactful solutions that enhance customer value and foster company growth. Ideal candidates will possess industry expertise in labels and packaging, coupled with a strong ability to translate business and customer needs into innovative product strategies. Responsibilities: • Develop and oversee the product vision, strategy, and roadmap for Label Traxx, ensuring alignment with organizational goals. • Collaborate with leadership teams to integrate product initiatives into broader business objectives. • Gather insights from customer feedback, market trends, and competitive analysis to inform product decisions. • Define and prioritize product requirements, including epics and user stories, to guide development efforts. • Work closely with Engineering, UX, Sales, and Support teams to ensure seamless product delivery. • Manage sprint planning, backlog grooming, and release schedules to optimize development workflows. • Establish and monitor key performance indicators to evaluate product success and performance. • Coordinate go-to-market strategies in collaboration with Marketing and Sales teams. • Communicate product updates, strategic plans, and roadmap progress to internal and external stakeholders. • Serve as the subject matter expert for Label Traxx features and industry developments.
2026-06-02T00:00:00Z

Growth Marketing Analyst

Malvern, PA
onsite
Permanent / Full Time
75000 - 85000 USD / Yearly
We are looking for a Growth Marketing Analyst to help shape data-driven marketing strategies. This position is 5 days per week in the office. This position focuses on turning audience insights into smarter targeting, stronger campaign performance, and more effective engagement across digital channels. The ideal candidate combines analytical thinking with hands-on marketing expertise to support segmentation, persona development, and campaign optimization. Responsibilities:<ul><li>Analyze campaign performance data and turn it into clear, actionable insights</li><li>Partner across teams to identify data gaps and help solve integration challenges at a strategic level</li><li>Support and optimize email marketing programs, including A/B testing subject lines, CTAs, and messaging</li><li>Build and refine workflows, automations, and marketing processes</li><li>Contribute to long-term growth strategy through customer insights and data trends</li><li>Expand into multi-channel execution, including paid social and digital campaigns</li><li>Examine customer and prospect intent signals from platforms such as Bombora, ZoomInfo, Lead Forensics, and marketing automation tools to uncover trends that improve digital marketing results.</li><li>Build and maintain audience segmentation frameworks, data flows, and activation processes that support targeted outreach across campaigns and channels.</li><li>Translate behavioral, engagement, and account-level insights into actionable recommendations for content alignment, product messaging, and channel strategy.</li><li>Evaluate campaign effectiveness across email, paid social, search, and other digital programs using analytics to identify growth opportunities.</li></ul>
2026-06-01T00:00:00Z

Warehouse Manager

Warminster, PA
onsite
Permanent / Full Time
41600 - 52000 USD / Yearly
We are looking for an experienced Warehouse Manager to oversee daily operations in our Warminster, Pennsylvania facility. This position is ideal for someone who thrives in a hands-on environment and can independently coordinate shipping, receiving, inventory accuracy, and general warehouse organization. The role requires strong attention to detail, a practical approach to problem-solving, and the ability to keep materials moving efficiently while maintaining a safe and orderly workspace. Responsibilities: • Direct day-to-day warehouse activities for a small operation, ensuring materials are stored, tracked, and moved efficiently without direct staff oversight. • Manage inventory levels and maintain accurate records of incoming and outgoing products to support smooth order fulfillment. • Receive deliveries, prepare outbound shipments, and coordinate product distribution to customers in a timely manner. • Package materials securely, including pallet preparation, wrapping, and handling rolled laminate for shipment or storage. • Assemble and send product samples to clients based on business needs and delivery timelines. • Maintain a clean, organized, and safe warehouse environment to support efficient operations and compliance with workplace standards. • Support product inspection activities by helping verify condition, quality, and readiness for shipment. • Monitor warehouse equipment condition and notify management promptly when maintenance or servicing is needed. • Operate a forklift and other warehouse equipment safely to load, unload, and transport materials throughout the facility.
2026-05-19T00:00:00Z

Finance Manager

Bridgewater, NJ
onsite
Permanent / Full Time
140000 - 170000 USD / Yearly
140,000 - 170,000 benefits:<ul><li>paid time off</li><li>401k</li><li>hybrid</li></ul>Responsibilities:<ul><li>Lead financial planning, budgeting, and forecasting activities for assigned business units.</li><li>Manage and analyze GTN components, accruals, reserves, and deductions.</li><li>Provide financial insights to support pricing, contracting, and commercial strategy.</li><li>Partner with cross‑functional teams (Sales, Accounting, FP&A, Market Access) to support revenue and GTN forecasting.</li><li>Prepare monthly reporting packages, variance analysis, and performance dashboards.</li><li>Support audits, compliance, and internal controls related to GTN and revenue processes.</li><li>Drive continuous improvement in financial processes, modeling, and reporting.</li></ul>
2026-05-15T00:00:00Z

Content Strategist

Philadelphia, PA
onsite
Temporary / Contract
40 - 43 USD / Hourly
Robert Half is partnering with our client in this search, a Fortune 500 leader in the telecommunications and media industry, to hire a Content Strategist to support enterprise digital experiences. Location: Philadelphia, PA (onsite 4 days/week, 1 day remote)Duration: 7-month contractHours: 40 hours/weekPay Rate: $40–43/hour (W2) Position Overview:The Content Strategist will drive content governance, editorial quality, and scalable operations across a complex digital ecosystem. This role is ideal for a detail-oriented professional with strong systems thinking and experience working within enterprise design systems. Blending strategy and execution, the position ensures content aligns with global standards, supports Answer Engine Optimization (AEO), and delivers consistent, high-quality user experiences within a collaborative Experience Design and Digital Marketing organization. AEO & Design System Support<ul><li>Audit and optimize taxonomy, metadata, and structured content to improve discoverability and support AEO and personalization strategies</li><li>Identify content gaps and recommend enhancements to improve visibility in AI-generated summaries and search experiences</li><li>Tag and structure content in alignment with enterprise taxonomy and global content strategy</li><li>Document and maintain content specifications and usage guidelines within the design system</li><li>Manage and update content templates, ensuring consistency across all digital properties and vendor deliverables</li><li>Partner cross-functionally to evolve editorial standards and maintain a cohesive style guide</li><li>Support sitewide governance initiatives to drive consistency, scalability, and compliance</li><li>Own end-to-end QA for content updates, including thought leadership, merchandising, and page-level changes</li></ul> Editing & Quality Assurance<ul><li>Conduct sitewide audits to identify inconsistencies, gaps, and opportunities for improvement</li><li>Collaborate with stakeholders to prioritize and implement content updates within BAU workflows</li><li>Ensure accuracy and alignment of copy across design files and production environments</li><li>Proofread and edit content for clarity, consistency, and adherence to brand standards</li><li>Proactively improve editorial quality and maintain long-term content integrity</li></ul> Merchandising & Content Support<ul><li>Support ongoing content updates tied to merchandising, campaigns, and enterprise learning initiatives</li><li>Maintain and update thought leadership and event-related content across the site</li><li>Manage time-sensitive and high-priority content requests</li><li>Contribute to documentation and processes that support scalable content operations</li></ul>
2026-06-01T00:00:00Z