<p>Senior Manager, SEO with 10+ years of experience needed for a full-time, hybrid position in Boston. MUST be a player-coach who is comfortable with both strategy and execution. MUST have experience with AEO and LLMs (non-negotiable). Only local candidates who can work hybrid in Boston will be considered. Salary is 150-160K.</p><p><br></p><p>***Please note that this is the same position we were working on in the fall but the client is now open to fully remote candidates as long as they're able to work east coast hours.***</p><p><br></p><p>We are seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive our organic search strategy into the future. This role goes beyond traditional SEO practices, requiring a leader who understands the evolution of search through user experience, Generative AI, Answer Engine Optimization (AEO), and large language models (LLMs). You will develop and execute a "Search Everywhere" strategy to enhance visibility, increase organic traffic, and attract high-value, converting users. This role will be instrumental in incorporating these practices into product and business development to meet the needs of our diverse audience.</p><p><br></p><p>This is an exciting opportunity for a forward-thinking individual who is eager to lead in a rapidly evolving digital landscape, driving innovation and growth through cutting-edge search strategies.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Strategic Leadership:</strong> Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals.</li><li><strong>Roadmap Execution:</strong> Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale.</li><li><strong>Data Analysis:</strong> Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives.</li><li><strong>Cross-Functional Collaboration:</strong> Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements.</li><li><strong>Discoverability:</strong> Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes.</li><li><strong>Ecosystem Management:</strong> Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge.</li><li><strong>Innovation:</strong> Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.</li><li><strong>Expert Consultation:</strong> Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance.</li></ul>
<p><strong>On-Page SEO Specialist</strong></p><p>Remote Eligible (EST/CST Time zone) | Contract-to-Hire</p><p><br></p><p>Robert Half is partnering with an insurance client to hire an On-Page SEO Specialist. This position is remote; however, you must live in the United States within the Eastern or Central Time zone. The ideal professional will have hands-on production experience related to SEO and CMS optimization. Please note: This position will focus on the execution and production of on-page SEO. You will also play a supporting role in paid search efforts and partner cross functionally with team members on SEO best practices and strategy. </p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Own, manage, and optimize provided MarCom content across enterprise CMS platforms (i.e. WordPress, Kentico, Umbraco).</li><li>Partner with MarCom to ensure content accuracy, brand consistency, accessibility (WCAG), and compliance readiness.</li><li>Execute on-page SEO across multiple websites and landing pages including audits, keyword research, mapping, meta descriptions/metadata, internal linking, optimizing title tags, backlinking, and page speed. </li><li>Support the execution of paid search and social campaigns including alignment with content across digital channels.</li><li>Oversee SEO analytics: read, interpret, and analyze dashboards using GA4, Search Console, Looker Studio, and related tools to assess performance and identify opportunities for optimization. </li><li>Utilize crawl tools such as SEMrush, Ahrefs, Moz, and/or Screaming Frog to assess page health and fix issues. </li></ul>
<p>We’re seeking a creative, analytical, and highly motivated <strong>Digital Marketing Specialist</strong> to join our team. In this role, you will help plan, execute, and optimize our online marketing efforts across multiple digital channels. You’ll play a key part in enhancing brand awareness, driving traffic, and generating leads that contribute to our long-term growth.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop, execute, and manage digital marketing campaigns across channels including email, social media, paid search, display, and SEO/SEM.</li><li>Monitor, analyze, and report on key performance metrics to assess campaign effectiveness and identify improvement opportunities.</li><li>Optimize website content and landing pages for SEO and conversion performance.</li><li>Manage and grow social media presence through strategic content planning and community engagement.</li><li>Create compelling marketing content such as posts, ads, email newsletters, and digital assets.</li><li>Assist with marketing automation workflows and CRM data segmentation.</li><li>Collaborate with cross-functional teams including creative, sales, and product teams to support organizational goals.</li><li>Stay up to date with digital marketing trends, tools, and best practices.</li></ul><p><br></p>
<p>We are looking for a motivated and detail-oriented SEO Analyst to join our team on a long-term contract basis in Auburn, Maine. This role offers the opportunity to work across diverse SEO initiatives, including content optimization, technical SEO improvements, and AI-driven search strategies. If you have a passion for enhancing organic visibility, analyzing data, and collaborating with cross-functional teams, this position is an excellent fit for you.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong>Content Optimization & Editorial Support</strong></p><ul><li>Optimize blog posts, landing pages, and digital content following SEO best practices.</li><li>Assist editorial teams with keyword research, on-page optimization, and internal/external linking strategies.</li></ul><p><strong>SEO Data & Performance Analysis</strong></p><ul><li>Monitor and report on organic performance using tools such as Google Analytics, Google Search Console, and SEMrush.</li><li>Identify trends, insights, and opportunities through data analysis and provide actionable recommendations.</li></ul><p><strong>Technical SEO Assistance</strong></p><ul><li>Work with development teams to resolve technical issues related to site speed, mobile responsiveness, crawlability, and indexation.</li><li>Assist with schema markup and structured data to strengthen search visibility and feature eligibility.</li></ul><p><strong>AI & Emerging Search Optimization</strong></p><ul><li>Monitor how content appears in AI-driven search results and generative experiences (e.g., Google AI Overviews).</li><li>Support optimization strategies to help ensure content is trusted, authoritative, and surfaced within AI-powered search tools.</li></ul><p><strong>Content Audits & Updates</strong></p><ul><li>Conduct ongoing audits of existing content to identify gaps, outdated information, and optimization opportunities.</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Partner with marketing, design, and development teams to ensure SEO best practices are integrated across digital initiatives and product experiences.</li></ul><p><br></p><p><br></p><p><br></p>
<p><strong>Position Overview</strong></p><p>The Web Content Manager is responsible for managing, updating, and optimizing website content to ensure accuracy, usability, and alignment with organizational goals. This role owns day-to-day content operations within the CMS and partners closely with marketing, communications, and internal stakeholders to support digital initiatives, campaigns, and member-facing experiences.</p><p>The ideal candidate brings hands-on experience with <strong>Modern Campus (formerly OmniUpdate / OU Campus)</strong> and understands how structured web environments operate, particularly within associations, higher education, or similar membership-driven organizations.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage and maintain website content using <strong>Modern Campus</strong>, ensuring accuracy, consistency, and adherence to brand and accessibility standards</li><li>Update, publish, and optimize web pages, landing pages, and content modules across the site</li><li>Partner with internal teams to support content updates tied to campaigns, initiatives, events, and announcements</li><li>Ensure content aligns with organizational priorities including membership recruitment, retention, and non-dues revenue initiatives</li><li>Maintain content governance standards, templates, workflows, and approval processes</li><li>Monitor site content for broken links, outdated information, and usability issues</li><li>Apply SEO best practices to improve content discoverability and performance</li><li>Coordinate with designers, developers, and external vendors as needed</li><li>Support reporting and tracking related to content updates, site health, and engagement</li></ul><p><br></p><p><br></p>
<p><strong>About PennEngineering</strong></p><p>At PennEngineering, we innovate, collaborate, and engineer solutions that help shape the future of manufacturing. We believe diversity, equity, and belonging are essential to building strong teams and better products. Our culture is welcoming, respectful, and inclusive—offering meaningful opportunities for professional growth and impact.</p><p>Join us as we build the future of <strong>Manufacturing and Engineering</strong>.</p><p><br></p><p><strong>Position Summary</strong></p><p>PennEngineering is seeking an experienced <strong>Content Strategist with hands-on manufacturing or engineering industry experience</strong> to join our Marketing Team. This role requires a strategic, execution-focused content leader who understands how search is evolving—and how to structure content that performs across <strong>traditional search engines, AI-powered discovery tools, and buyer-driven research channels</strong>.</p><p>The ideal candidate brings <strong>real-world manufacturing knowledge</strong>, enabling them to translate complex technical concepts into clear, credible, and discoverable content that supports demand generation, sales enablement, and brand growth.</p><p><br></p><p><strong>What You Will Do</strong></p><p><strong>Lead Content Strategy & Planning</strong></p><ul><li>Own and execute a comprehensive content strategy aligned with business objectives, full-funnel marketing, and sales enablement goals</li><li>Develop solution-oriented storytelling that connects PennEngineering’s manufacturing products and services to real customer challenges</li><li>Build and manage an integrated <strong>content roadmap and editorial calendar</strong> across web, landing pages, social media, and sales materials</li><li>Partner with product marketing, demand generation, sales, and engineering teams to identify content gaps and prioritize high-impact topics</li><li>Establish messaging frameworks and content standards that ensure brand consistency across channels</li></ul><p><br></p><p><strong>Create & Optimize Content for Search & AI Discovery</strong></p><ul><li>Develop <strong>AEO (Answer Engine Optimization)</strong> content that directly addresses high-intent buyer and engineer questions</li><li>Create and guide production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets</li><li>Structure content using SEO best practices, schema-aligned formats, and modular approaches that improve visibility and citation in AI tools</li><li>Optimize content to perform across <strong>Google Search, AI assistants, and emerging discovery platforms</strong></li><li>Experiment with new AI-powered search and content distribution tools to extend reach and engagement</li></ul><p><br></p><p><strong>Hands-On Content Development</strong></p><ul><li>Write and edit content in-house, reducing reliance on agencies</li><li>Collaborate on written communications, video scripting, and digital experiences for web and live delivery</li><li>Translate complex engineering and manufacturing concepts into clear, compelling, customer-focused narratives</li></ul><p><br></p><p><br></p>
<p>Be the driving force behind a growing B2B e‑commerce platform—improving how customers browse, buy, and engage online while helping shape the future of digital commerce in a specialized industry. We are seeking a detail‑oriented and forward‑thinking E‑Commerce Specialist to support and enhance a company’s online commerce platform. </p><p><br></p><p>This role plays a key part in optimizing daily website operations, improving user experience, and supporting digital growth initiatives. You will collaborate across sales, marketing, IT, and operations to ensure the online store is efficient, accurate, and customer‑focused. Support e‑commerce leadership in executing strategies that increase website adoption and drive business growth.</p><p><br></p><ul><li>Maintain the e‑commerce platform to ensure optimal performance, usability, and accurate product data</li><li>Create and manage compelling product content, including descriptions, images, and supporting media</li><li>Oversee day‑to‑day online storefront operations, including order processing and customer support inquiries</li><li>Partner with internal departments to deliver a seamless and consistent customer experience</li><li>Monitor trends, tools, and technologies to recommend enhancements that improve functionality and user experience</li><li>Identify and implement process improvements that increase efficiency and reduce operational friction across e‑commerce workflows, </li></ul><p><br></p>
<p>We are seeking a data-driven and creative Digital Marketing & Analytics Specialist to join our Marketing team. This role is responsible for managing digital campaigns, optimizing lead generation, and analyzing performance across multiple platforms to drive occupancy and brand growth for our multifamily portfolio.</p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and optimize digital marketing campaigns across web, email, social, search, and listing platforms</li><li>Manage and analyze marketing performance data to improve lead quality, conversion rates, and resident engagement</li><li>Maintain and optimize CRM and property management systems such as Yardi, RentCafe, or comparable platforms</li><li>Track KPIs including traffic, leads, tours, leases, and ROI</li><li>Collaborate with onsite teams to ensure consistent branding and messaging</li><li>Oversee website content, SEO/SEM efforts, and online reputation management</li><li>Prepare reports and dashboards for leadership with insights and recommendations</li></ul><p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in Marketing, Communications, Business, Analytics, or related field</li><li>2+ years of experience in digital marketing, analytics, or multifamily marketing preferred</li><li>Proficiency with Yardi, RentCafe, or comparable CRM/property management software</li><li>Strong skills in Google Analytics, Meta/Google Ads, and marketing automation tools</li><li>Excellent analytical, organizational, and communication skills</li><li>Ability to manage multiple projects in a fast-paced environment</li></ul><p><strong>QUALIFIED CANDIDATES SHOULD APPLY AND REACH OUT TO STEFANIE FURNISS at 786-897-7903 </strong></p>
<p>Responsible for tracking, analyzing, and interpreting data related to website performance and user behavior. This role works closely with marketing, content, and development teams to provide actionable insights that drive website optimization and digital marketing effectiveness. Key responsibilities include configuring analytics tools, developing reports and dashboards, and making recommendations to enhance the user experience and achieve business objectives.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Implement and manage web analytics tracking using tools such as Google Analytics, Adobe Analytics, or similar platforms.</li><li>Collect, analyze, and report on website traffic, user engagement, conversion rates, and other key performance indicators.</li><li>Generate insights and recommendations to improve website structure, content, and usability.</li><li>Collaborate with marketing and IT teams to support A/B testing, attribution modeling, and other data-driven initiatives.</li><li>Create and maintain custom dashboards and regular performance reports for stakeholders.</li><li>Stay current with best practices and trends in web analytics, SEO, and digital marketing.</li></ul><p><br></p>
<p>A <strong>Web Analytics Specialist</strong> is essentially the "digital detective" of the team. They don’t just report that traffic is up or down; they explain <em>why</em> it’s happening and where the money is being left on the table.</p><p>Here is a job description designed to attract a data-driven strategist who can turn raw clicks into actionable business growth.</p><p><br></p><p>Job Title: Web Analytics Specialist</p><p><strong>Location:</strong> Atlanta Georgia</p><p><strong>Department:</strong> Marketing / Growth / Data Science</p><p><br></p><p>Role Summary</p><p>We are looking for a <strong>Web Analytics Specialist</strong> who lives for "the story behind the data." You won’t just be pulling reports; you’ll be the architect of our tracking ecosystem and the voice of truth for our digital performance. Your goal is to ensure every click is captured correctly and translated into insights that help us optimize our user experience and marketing spend.</p><p><br></p><p><br></p>
We are looking for a Marketing Specialist to join our dynamic team in Houston, Texas. This is a Contract to permanent position, offering an excellent opportunity for a motivated individual to contribute to impactful marketing initiatives. The ideal candidate will excel in creating engaging content, optimizing digital performance, and driving inbound marketing strategies to enhance brand visibility and lead generation.<br><br>Responsibilities:<br>• Develop and execute content strategies, including website updates and optimization using WordPress, to ensure clarity, engagement, and improved SEO performance.<br>• Create and manage new website pages, refresh legacy content, and optimize blog posts for enhanced user experience and visibility.<br>• Design and implement landing pages, lead nurturing workflows, and other digital assets to support automated follow-up and conversion.<br>• Track and analyze content performance using Google Analytics and other tools, providing actionable insights to refine marketing campaigns.<br>• Conduct A/B testing to improve website and landing page conversion rates while adhering to SEO best practices.<br>• Collaborate with cross-functional teams, including social media and media specialists, to align content with broader digital marketing initiatives.<br>• Assist with the creation of newsletters and support marketing operations, including event follow-up campaigns and promotional materials.<br>• Manage website forms to streamline lead capture and ensure efficient routing.<br>• Contribute to marketing automation strategies, workflow optimization, and continuous learning to stay current on industry trends.<br>• Support the team in repurposing existing content across multiple channels to maximize reach and impact.
<p>We are seeking a <strong>Social Media Specialist</strong> to support a large, nationally recognized healthcare organization’s Corporate Communications team. This role focuses on developing and sharing compelling social media content that highlights how the organization supports its patients, colleagues, and communities.</p><p>The ideal candidate has experience writing brand‑focused social copy, creating social‑optimized videos and graphics, and staying current with platform trends and best practices. This position requires a strong grasp of AP Style, excellent storytelling abilities, and the ability to communicate with clarity and creativity across multiple audiences.</p><p><br></p><p><strong>General Responsibilities</strong></p><ul><li>Collaborate with the Social Media Communications Manager and internal partners to identify and prioritize content opportunities.</li><li>Write concise, engaging copy for social posts, graphics, captions, and video scripts.</li><li>Curate, edit, post, and monitor content across corporate social channels in alignment with the communications editorial calendar.</li><li>Manage ongoing scheduling and posting across platforms including Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.</li><li>Partner with creative, photo, and video teams to deliver high‑quality visual content.</li><li>Implement brand storytelling using colleague, expert, patient, and partner testimonials.</li><li>Participate in social conversations to foster engagement and build brand awareness.</li><li>Support organic social campaigns tied to reputation management, PR initiatives, colleague celebrations, and healthcare observances; develop tools and assets for affiliate locations when needed.</li><li>Collaborate with PR, marketing, internal communications, HR, and consumer content teams to ensure alignment across channels.</li><li>Develop performance reports using internal benchmarks and KPIs; provide insights and recommendations for improvement.</li><li>Assist with social media monitoring during crisis or disaster response situations, using sound judgment and escalating issues as needed.</li></ul>
<p>Robert Half’s marketing & creative client is looking for a Social Media Channel Specialist for a 6-month contract in the Boston area beginning in April. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work 1 - 2 days per week onsite. The Social Media Channel Specialist will drive strategy, content creation, and day-to-day community engagement across multiple social platforms, working closely with cross-functional teams to amplify company initiatives and grow audience engagement. Prior experience with community management and social media management platforms (Hootsuite, Sprout Social, Zoho, or similar) is required.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Create, produce, and curate social media content across a variety of channels</li><li>Support strategies for channel growth and audience engagement</li><li>Monitor and moderate online communities</li><li>Execute integrated campaigns and ensure brand consistency</li><li>Manage editorial calendars and campaign deliverables</li><li>Capture and post live and event-based content</li><li>Analyze social media performance and report results</li><li>Maintain social guidelines and stay updated on industry trends</li></ul><p><br></p>
<p><strong>Digital Marketing Specialist – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Execute and optimize digital marketing initiatives across paid, owned, and earned channels to drive engagement, traffic, and leads.</p><p><strong>Responsibilities:</strong></p><ul><li>Manage campaigns across email, social, search, and display</li><li>Optimize digital channels and campaigns for performance</li><li>Track and report campaign performance against KPIs</li><li>Collaborate with creative, content, and marketing teams</li></ul><p><br></p>
<p><strong>Marketing Associate / Coordinator / Assistant (Temporary)</strong></p><p><strong>Service Type:</strong> 52 Week Contract</p><p><strong>Location: </strong>Glendale, CA 91201</p><p><strong>Overview</strong></p><p>We are seeking a highly organized, proactive, and creative <strong>Marketing Associate</strong> to support retention and innovation initiatives within a dynamic retail marketing team. This junior-level role is ideal for someone eager to learn, collaborate, and contribute to high-impact campaigns that drive customer loyalty, engagement, and growth.</p><p>The Marketing Associate will work closely with cross-functional partners across Marketing Strategy, PR, Digital Marketing, Creative, Digital Product, Data/Tech, and E-Commerce Site teams to help execute strategies that elevate the overall customer experience.</p><p><strong>Key Responsibilities</strong></p><ul><li>Assist in developing and rolling out retention-focused campaigns, including loyalty programs, seasonal activations, and personalized outreach.</li><li>Coordinate timelines, asset delivery, and stakeholder communication for smooth execution of marketing initiatives.</li><li>Help identify innovative messaging and incremental editorial approaches to increase audience engagement.</li><li>Support planning and execution of CRM activations across email, SMS, push notifications, and app channels.</li><li>Maintain the CRM benefits calendar and ensure alignment with broader promotional and marketing timelines.</li><li>Manage the TikTok content calendar and assist in coordinating content with internal teams, PR partners, and cross-functional business units as needed.</li><li>Assist in reviewing and monitoring TikTok content creators to support brand safety standards.</li><li>Contribute to pilot programs and A/B testing across new and emerging marketing tactics (e.g., SMS, experimental activations).</li><li>Track campaign performance metrics and compile insights to inform future innovation efforts.</li><li>Assist in identifying key customer lifecycle moments—such as welcome, post-purchase, winback, and price-drop opportunities—to support engagement and retention.</li><li>Collaborate with CRM and analytics teams to analyze performance data and uncover gaps or friction points.</li><li>Support the development of journey-based campaigns across email, SMS, site, and social channels that align with seasonal priorities and product launches.</li><li>Partner with Email, SMS, and Site teams to ensure cohesive messaging and strategic alignment.</li><li>Work with creative and digital teams to ensure assets and functionality support campaign goals and brand standards.</li><li>Coordinate with Consumer Insights and Analytics teams to measure campaign results and extract key learnings.</li><li>Maintain tracking documents and prepare weekly performance summaries.</li><li>Prepare meeting agendas, document action items, and capture next steps.</li><li>Provide project management support, activation follow-ups, and logistical coordination.</li></ul>
<p>We are seeking a Digital Marketing Strategist to lead the development and execution of data-driven, full-funnel marketing strategies that support brand growth, demand generation, and revenue objectives. This role blends strategic planning with hands-on execution, requiring someone who can connect brand positioning, go-to-market initiatives, and performance marketing into a cohesive growth engine.</p><p><br></p><p>The ideal candidate brings strong experience in B2B branding and positioning, go-to-market launches, conversion strategy, and paid media, with the ability to translate business goals into measurable marketing outcomes. </p><p><br></p><p>Key Responsibilities</p><ul><li>Develop and execute B2B digital marketing strategies that align brand positioning, demand generation, and revenue goals</li><li>Lead go-to-market planning and execution for product launches, new services, and market expansions</li><li>Define and evolve brand messaging, value propositions, and positioning across digital channels</li><li>Own conversion strategy across websites, landing pages, and campaign touchpoints, driving measurable performance improvements</li><li>Plan, manage, and optimize paid media programs across platforms such as Google, LinkedIn, and other relevant B2B channels</li><li>Analyze funnel performance, campaign results, and audience behavior to inform optimization and investment decisions</li><li>Partner cross-functionally with Sales, Product, and Marketing teams to support pipeline growth and sales enablement</li><li>Translate data and insights into clear recommendations for improving ROI, efficiency, and scalability</li><li>Manage agencies, vendors, or external partners as needed to support execution</li></ul><p><br></p>
<p>An Email Marketing Manager is responsible for developing, executing, and optimizing targeted email marketing campaigns to drive engagement, increase brand awareness, and generate leads or sales. This role requires strong collaboration with marketing, creative, and analytics teams to ensure campaigns support business objectives and align with overall brand messaging.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Plan and implement effective email marketing strategies and campaigns, ensuring alignment with broader marketing initiatives.</li><li>Build, segment, and maintain targeted email lists to optimize audience reach and campaign effectiveness.</li><li>Design, write, and optimize email content for conversion, including subject lines, body copy, visuals, and calls to action.</li><li>Schedule and deploy email campaigns, newsletters, drip series, and automated workflows using email service platforms.</li><li>Analyze campaign performance using key metrics such as open rates, click-through rates, conversions, and ROI, and deliver actionable reports to stakeholders.</li><li>Conduct A/B testing and use data insights to drive content and strategy improvements.</li><li>Ensure compliance with email regulations and best practices, including CAN-SPAM and GDPR requirements.</li><li>Collaborate with sales, content, and creative teams to support lead generation and nurture initiatives.</li><li>Stay current with email marketing trends, tools, and industry best practices</li></ul><p><br></p>
<p>We are seeking a Marketing Specialist with strong design capabilities to lead our communications and marketing efforts. This role blends creative strategy, content development, and hands-on design work for a variety of audiences including researchers, corporate partners, investors, donors, and other stakeholders.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Lead and execute integrated marketing and communications strategies across digital, social, print, and presentation platforms.</li><li>Ensure consistent and cohesive visual and narrative branding for websites, presentations, campaigns, print collateral, and events.</li><li>Develop compelling messaging for diverse groups, ensuring alignment and accessibility standards.</li><li>Oversee design and production of reports, presentations, marketing campaigns, and event collateral.</li><li>Liaise and collaborate with internal teams and external vendors for production and content delivery.</li><li>Create original multi-format content including articles, features, videos, social media, and reports.</li><li>Support promotion and outreach for innovation and entrepreneurship programs, events, and thought leadership initiatives.</li><li>Support outreach to leadership, board members, foundations, and donors.</li></ul><p><br></p>
<p>Digital Marketing Contractor Needed! </p><p>Remote </p><p><br></p><p><strong>Background</strong></p><p>This client has implemented <strong>Salesforce Marketing Cloud (SFMC)</strong> several years ago as the primary tool for bulk email communications. It is now required that partners across the institution utilize SFMC for their activities. However, demand for email marketing support is growing faster than available resources.</p><p>To address this, we need a focused plan and narrative to manage expectations, sustain a strategic implementation roadmap, and educate the community on appropriate tools for different audiences and activities. This role will help document the current state, define a short- and long-term roadmap, and create clear guidance for stakeholders.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong></strong></p><p><strong><u>These are the two projects that need to get done: </u></strong></p><p><br></p><p><strong>Email Landscape Audit & Strategy</strong></p><ul><li>Audit and map the email landscape at Ohio State, including activities, audiences, and distribution tools</li><li>Develop recommendations aligning email activities with the most appropriate distribution tools</li><li>Create an executive summary and detailed narrative outlining findings and optimization strategies</li></ul><p><strong>SFMC Narrative & Roadmap</strong></p><ul><li>Collaborate with the core SFMC team to articulate objectives, benefits, and roadmap for SFMC adoption</li><li>Assess current and future resource needs; propose a resourcing model</li><li>Develop documentation and communication materials for leadership, partners, and other stakeholders</li></ul><p><br></p><p><br></p>
<p><strong>Email Execution Management</strong></p><p>Contract role: 6-month contract for 30-40 hours a week.</p><p><br></p><p>Background:</p><p>This Client uses Salesforce Marketing Clout (SFMC) for bulk email sends. It has been operationalized for a couple of years with partners across the institution slowly migrating from former platforms into SFMC. As a result, these partners need help learning the tool, establishing activities in the tool, and/or executing actual email sends. </p><p> </p><p>Activities:</p><ul><li>Provides support in fielding partner questions coming to the email marketing group inbox or Teams Channel related to email best practices and/or Salesforce Marketing Cloud platform support</li><li>Works with the key partners internal and external to enhance training programs and documentation</li><li>Works with university practitioners on questions around email best practices through audit processes </li><li>Supports new template design system via documentation and website implementation with key partners</li><li>Identifies ways to collaborate and optimize processes within email and implements where applicable.</li><li>Backup creator and auditor of sender profiles</li><li>Documents processes and reviews adherence to best practices within the email space</li><li>Creates data extensions for Subscription 1.0 and 2.0 support</li></ul><p><br></p>
<p>Robert Half is partnering with a non-profit organization in the recruiting for a Marketing Specialist to join their team. This role is ideal for someone with a passion for crafting engaging content and driving strategic marketing initiatives. As a key contributor, you will focus on developing, editing, and managing content that enhances brand visibility and fosters audience engagement.</p><p><br></p><p><strong>Responsibilities:</strong></p><p>• Develop and implement content strategies to enhance brand awareness and audience engagement.</p><p>• Edit and refine marketing materials to ensure accuracy, clarity, and alignment with branding standards.</p><p>• Collaborate with cross-functional teams to create compelling editorial content for various platforms.</p><p>• Manage the production and distribution of marketing assets across digital and print channels.</p><p>• Optimize content for search engine visibility and audience reach.</p><p>• Conduct market research to identify trends and inform content creation strategies.</p><p>• Ensure all marketing content adheres to established guidelines and brand tone.</p><p>• Monitor performance metrics to assess the effectiveness of content and campaigns.</p><p>• Coordinate community marketing initiatives to build strong connections with target audiences.</p><p>• Stay updated on industry best practices and emerging content marketing techniques.</p>
<p><strong>Digital Marketing Analyst – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Analyze digital marketing performance and provide insights to optimize campaigns, reporting, and overall marketing strategy.</p><p><strong>Responsibilities:</strong></p><ul><li>Develop dashboards and reports to measure digital marketing impact</li><li>Analyze website, social, and campaign performance</li><li>Provide recommendations based on data insights</li><li>Collaborate with marketing teams on testing and optimization</li></ul><p><br></p><p><br></p>
<p><strong>Web Analytics Specialist – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Collect, analyze, and report on website and digital campaign performance. Provide insights to drive decision-making and optimization across marketing channels.</p><p><strong>Responsibilities:</strong></p><ul><li>Implement and maintain analytics tracking (Google Analytics, Adobe Analytics, etc.)</li><li>Monitor KPIs, provide dashboards, and deliver insights</li><li>Identify trends and make recommendations for optimization</li><li>Support marketing teams with testing and reporting</li></ul><p><br></p><p><br></p>
<p><strong>Email Marketing Manager – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Lead the planning, execution, and optimization of email campaigns across multiple audiences and platforms. Partner with marketing, sales, and creative teams to ensure campaigns drive engagement, nurture leads, and support revenue goals.</p><p><strong>Responsibilities:</strong></p><ul><li>Develop, execute, and optimize email marketing campaigns</li><li>Manage segmentation, A/B testing, and personalization strategies</li><li>Analyze campaign performance and provide actionable insights</li><li>Ensure compliance with CAN-SPAM and privacy regulations</li></ul><p><br></p><p><br></p>
<p>Our team is seeking an Email Marketing Specialist to lead the development and optimization of automated marketing campaigns throughout the member lifecycle. This role is responsible for designing and executing multi-step workflows that drive engagement, retention, and conversion. The ideal candidate excels at translating data into personalized, scalable experiences, leveraging marketing automation platforms and a deep understanding of customer behavior to achieve targeted and measurable results.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Design, build, and optimize automated marketing journeys across email and related channels.</li><li>Develop lifecycle strategies focused on onboarding, engagement, upsell, and retention.</li><li>Collaborate closely with cross-functional partners—including product owners, email specialists, and audience builders—to ensure journey logic is aligned with key business objectives.</li><li>Manage segmentation, triggers, and personalization using dynamic content and behavioral data.</li><li>Monitor the performance of journeys and automation flows, leveraging analytics and A/B testing to identify and implement improvements.</li><li>Ensure data integrity and maintain compliance with privacy regulations, such as CAN-SPAM and GDPR.</li><li>Troubleshoot technical challenges related to logic, rendering, and deliverability.</li><li>Stay informed on the latest marketing automation platforms, tools, and best practices</li></ul><p><br></p><p><br></p>
