<p>Robert Half is currently seeking a proactive and organized Part-Time Marketing Assistant for our client in Grand Rapids. As a Marketing Assistant, you will provide essential support to the marketing team in various tasks to help drive successful marketing campaigns and initiatives. </p><p> </p><p>Responsibilities: </p><p> </p><p>Assist in the execution of marketing campaigns across multiple channels, including digital, print, and social media. </p><p>Coordinate and manage marketing materials, ensuring they are up to date and readily available. </p><p>Conduct market research and competitor analysis to provide valuable insights for marketing strategies. </p><p>Assist in the creation and proofreading of marketing content, such as blog posts, emails, and social media posts. </p><p>Help maintain and update the client's website content and ensure it aligns with marketing efforts. </p><p>Support the organization and coordination of marketing events and trade shows. </p><p>Monitor and analyze marketing data to track campaign performance and report on key metrics. </p><p>Collaborate with team members and external partners to ensure seamless execution of marketing initiatives. </p><p>Stay informed about industry trends and best practices to contribute fresh ideas to the marketing team. </p>
<p>Are you a Marketing Strategist excited about the prospect of new challenges? We at Robert Half are looking to connect with Marketing Strategists in the St. Louis area to discuss upcoming opportunities. We understand that talented Marketing freelancers like you may not be looking for a specific role, but might appreciate connecting with a company that respects and values what you do. To us, the relationship is important - we build networks with our Marketing Strategists, where we can match projects with your passion and expertise. We're not only sourcing talent for immediate projects but also building relationships for future work opportunities.</p><p> </p><p><strong>Key Responsibilities of these projects may include:</strong></p><ul><li>Analyze client business goals, market trends, and competitive positioning to craft tailored marketing strategies.</li><li>Collaborate with cross-functional teams, including creative, digital, and sales departments, to implement marketing plans effectively.</li><li>Develop customer personas and target market insights to ensure campaigns are audience-focused and results-driven.</li><li>Plan and optimize content, messaging, and channel strategies across multiple platforms, including digital, social media, and traditional marketing.</li><li>Monitor and interpret campaign analytics to assess the effectiveness of marketing initiatives and provide actionable recommendations for improvement.</li><li>Stay updated on industry trends, emerging platforms, and evolving customer behaviors to identify opportunities for innovation.</li><li>Support clients in managing their marketing budgets and ensuring financial efficiency within campaign execution.</li></ul><p><strong> </strong></p><p><br></p><p><br></p>
<p>Robert Half's marketing & creative client is looking for a Web Content Manager for a 1 - 2 month contract in the Greater Boston area beginning in November. This is a remote, 40-hour-per-week opportunity; candidates must be willing and able to work eastern (EST) hours. The Web Content Manager will join a team responsible for updating a variety of digital experiences within Sitecore. Candidates must have specific experience using XM Cloud and ContentHub features within Sitecore.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Manage and maintain digital content using Sitecore, including updates and enhancements.</li><li>Oversee the creation and implementation of web pages to ensure accuracy and functionality.</li><li>Collaborate with cross-functional teams to optimize content flow and user experience.</li><li>Utilize HTML and other web technologies to support content production.</li><li>Ensure all published content meets quality standards and aligns with organizational goals.</li><li>Work with Sitecore XM Cloud and Sitecore ContentHub to manage and streamline content.</li><li>Troubleshoot and resolve issues related to content management systems.</li><li>Monitor site performance and make recommendations for improvements.</li><li>Provide support during content migration processes, ensuring consistency and accuracy.</li></ul>
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. </p><p> </p><p>Responsibilities: </p><p> </p><p>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience. </p><p>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </p><p>Conduct market research to identify customer needs, trends, and competitors' activities. </p><p>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </p><p>Manage the marketing budget and allocate resources effectively to achieve marketing goals. </p><p>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness. </p><p>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. </p><p>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies. </p><p>Present marketing strategies and campaign results to stakeholders and management. </p>
We are looking for a creative and detail-oriented Marketing Specialist to join our team in Duluth, Georgia. In this role, you will oversee the development and execution of marketing initiatives designed to enhance brand visibility and drive engagement across various digital platforms. Your expertise in campaign management and digital marketing strategies will play a key role in achieving our business goals.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns to effectively promote products or services.<br>• Manage email campaigns, ensuring content aligns with brand messaging and drives customer engagement.<br>• Collaborate with cross-functional teams to coordinate and execute marketing activities.<br>• Design and produce creative assets using Adobe Creative Cloud tools for digital and print use.<br>• Monitor campaign performance and analyze data to optimize strategies and improve results.<br>• Conduct market research and stay updated on industry trends to inform marketing decisions.<br>• Maintain a consistent brand presence across all digital channels, including social media.<br>• Assist in creating and managing budgets for marketing initiatives.<br>• Provide regular reports on campaign effectiveness and propose actionable recommendations.
We are looking for a skilled Marketing Analyst to join our team in New York, New York. This is a long-term contract position where you will play a key role in analyzing marketing data to drive strategic decision-making and optimize campaign performance. The ideal candidate will bring expertise in digital analytics tools and a strong understanding of marketing trends.<br><br>Responsibilities:<br>• Analyze marketing data from various sources to identify trends, insights, and opportunities for improvement.<br>• Utilize tools like Google Analytics and Adobe Analytics to monitor campaign performance and generate actionable reports.<br>• Develop and implement strategies for optimizing Google AdWords campaigns to maximize ROI.<br>• Collaborate with cross-functional teams to align marketing analytics with business objectives.<br>• Manage CRM marketing initiatives to enhance customer engagement and retention.<br>• Create dashboards and visualizations to effectively communicate key metrics to stakeholders.<br>• Stay updated on industry trends and emerging technologies to recommend innovative solutions.<br>• Conduct competitive analysis to understand market positioning and inform marketing strategies.<br>• Ensure data accuracy and integrity across all analytics platforms.<br>• Provide actionable recommendations based on data-driven insights to improve overall marketing effectiveness.
<p>We at Robert Half are seeking versatile and dynamic <strong>Marketing Generalists</strong> to join our pool of experts. You’ll wear multiple hats across content creation, campaign management, and brand strategy to help businesses grow. With a focus on creativity, data-driven insights, and cross-functional collaboration, this role is ideal for someone who thrives in a fast-paced marketing environment. We specialize in finding top marketing talent across North America and are dedicated to representing you!</p><p><br></p>
We are looking for a dynamic Marketing Specialist to lead marketing initiatives and drive brand growth across multiple organizations. This role requires creative thinking, strategic planning, and the ability to execute campaigns that align with overarching business goals. Based in Neenah, Wisconsin, the position offers the opportunity to make a significant impact by enhancing brand visibility and customer engagement.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies that align with organizational objectives.<br>• Manage and optimize marketing campaigns across digital and traditional channels to maximize impact.<br>• Conduct thorough market research to identify opportunities for brand positioning and audience engagement.<br>• Create and distribute compelling content that effectively communicates brand values across various platforms.<br>• Ensure all marketing materials and communications maintain consistency with established brand guidelines.<br>• Analyze competitors and market trends to identify opportunities for growth and differentiation.<br>• Measure and report on the effectiveness of campaigns, using insights to refine future strategies.<br>• Collaborate with cross-functional teams to ensure alignment between marketing initiatives and business goals.<br>• Develop strategies to enhance customer engagement and build brand loyalty through targeted campaigns.<br>• Gather and analyze customer feedback to identify areas for improvement and innovation.
We are seeking a skilled and experienced Email Marketing, CRM, or Marketing Automation Consultant to collaborate with our diverse pool of clients across industries. As a consultant, you will bring your expertise in designing and implementing strategic email marketing campaigns, setting up and optimizing Customer Relationship Management (CRM) platforms, and developing automated marketing workflows that drive engagement and conversions. This role is perfect for detail-oriented professionals passionate about leveraging technology to enhance marketing performance and client success. Key Responsibilities: Email Marketing: Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization. Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines. Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement. Customer Relationship Management (CRM): Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively. Develop custom workflows, dashboards, and analytics to maximize CRM usage. Train client teams on CRM functionality and provide ongoing support as needed. Marketing Automation: Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes. Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools. Troubleshoot automation challenges and optimize performance through testing and iteration.
We are looking for an experienced Chief Marketing Officer (CMO) to lead and innovate our marketing strategies in New York, New York. This long-term contract position requires a forward-thinking individual who can drive impactful campaigns, enhance brand visibility, and align marketing efforts with overarching business goals. The ideal candidate will bring a wealth of expertise in digital marketing, brand development, and integrated marketing initiatives.<br><br>Responsibilities:<br>• Develop and oversee comprehensive marketing strategies that align with the company's vision and objectives.<br>• Lead the creation and execution of integrated marketing campaigns to enhance brand recognition and engagement.<br>• Analyze market trends and consumer insights to inform strategic decision-making and identify growth opportunities.<br>• Collaborate with cross-functional teams to ensure consistency in messaging and brand representation.<br>• Manage the digital marketing strategy, including SEO, social media, and content marketing, to drive online presence.<br>• Oversee the development and implementation of brand marketing initiatives to strengthen market positioning.<br>• Monitor the performance of marketing campaigns and use data-driven insights to optimize results.<br>• Foster relationships with external partners and agencies to expand the reach and effectiveness of marketing efforts.<br>• Provide mentorship and leadership to the marketing team, nurturing talent and encouraging innovation.
We are looking for a dedicated Marketing Automation Specialist to join our team on a long-term contract basis. This hybrid role in Minneapolis, Minnesota, offers the opportunity to create and manage impactful marketing automation campaigns using HubSpot. The ideal candidate will combine technical proficiency with creative problem-solving to drive lead engagement and business growth.<br><br>Responsibilities:<br>• Manage and optimize HubSpot workflows, including lead scoring, segmentation, and automated campaigns.<br>• Collaborate with sales and marketing teams to develop strategies that support lead generation and pipeline goals.<br>• Create and maintain dashboards and reports to monitor campaign effectiveness and key performance metrics.<br>• Conduct A/B testing to improve engagement rates and conversion outcomes.<br>• Ensure seamless integration between HubSpot and other systems, such as Salesforce, to enhance data accuracy and efficiency.<br>• Develop compelling email marketing campaigns, including copywriting and audience targeting.<br>• Leverage tools like Google Ads and Google Analytics to bolster digital marketing efforts.<br>• Stay updated on industry trends and emerging technologies to refine marketing automation strategies.<br>• Provide training and support to team members on HubSpot functionalities and best practices.
<p>We are looking for a dynamic Integrated Brand Marketing Manager to join our team on a long-term contract basis in Irvine, California. In this role, you will lead marketing initiatives to drive brand awareness, oversee campaign strategies, and deliver impactful results in the B2B digital marketing space. If you have a passion for crafting innovative campaigns and optimizing marketing performance, we encourage you to apply.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement strategic marketing plans to enhance brand visibility and drive business growth.</p><p>• Manage end-to-end email marketing campaigns, including content creation, execution, and performance analysis.</p><p>• Drive B2B marketing initiatives to target key audiences and achieve organizational goals.</p><p>• Plan and execute digital marketing campaigns across multiple platforms, ensuring alignment with overall brand strategy.</p><p>• Monitor and analyze campaign performance metrics to identify opportunities for improvement and optimization.</p><p>• Collaborate with cross-functional teams to ensure the consistency of messaging and branding in all marketing efforts.</p><p>• Conduct market research to identify trends, opportunities, and challenges within the industry.</p><p>• Oversee the creation of marketing materials and content that resonate with target audiences.</p><p>• Maintain a strong understanding of emerging marketing tools and technologies to keep strategies competitive.</p>
<p>Robert Half is looking to expand our network of Marketing Technology Product Managers to support an upcoming client initiative. As a Marketing Technology Product Manager, you will collaborate with stakeholders from marketing and technology teams to align on the vision, strategy, and roadmap for key marketing technology products. By becoming part of our network, you'll gain access to various opportunities with forward-thinking organizations that align with your expertise in marketing technology and Agile product management. If you are a strategic thinker with a passion for driving innovation through collaboration, this opportunity is for you!</p><p><br></p><p><strong>Responsibilities: </strong></p><ul><li>Collaborate with stakeholders on marketing product vision </li><li>Support the creation of strategic roadmaps.</li><li>Assist in establishing release plans and delivery expectations </li><li>Develop user stories and acceptance criteria to drive successful product delivery</li><li>Participate in Agile processes</li><li>Actively address and manage external dependencies and impediments that could impact goals</li><li>Partner with the Senior Product Owners and Scrum Masters to manage product budgets</li><li>Share knowledge and enhance collaboration across teams</li><li>Continuously expand knowledge of industry trends and marketing best practices</li></ul><p><strong>Why Join Us</strong></p><p>We are dedicated to driving innovation and delivering exceptional client experiences through cutting-edge marketing technology. As a Marketing Technology Product Manager, you’ll play a critical role in shaping strategy, fostering team collaboration, and facilitating transformational growth in an Agile environment.</p><p><strong> </strong></p><p><strong>Apply Now</strong></p><p>If you’re passionate about marketing technology, Agile teamwork, and driving meaningful change, apply today for this ongoing opportunity as a Marketing Technology Product Manager.</p>
We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to the education industry.<br>• Lead the planning and management of email campaigns to maximize audience engagement.<br>• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.<br>• Oversee digital marketing efforts, including social media, SEO, and paid advertising.<br>• Analyze campaign performance data to identify opportunities for improvement and optimization.<br>• Collaborate with cross-functional teams to ensure brand consistency across all platforms.<br>• Create and manage budgets for marketing campaigns to ensure cost-effective execution.<br>• Research market trends and competitor activities to inform strategic decisions.<br>• Foster brand awareness through innovative campaigns and targeted messaging.<br>• Monitor industry advancements to incorporate new tools and techniques into marketing plans.
<p>We are looking for a creative and detail-oriented Marketing Assistant to join our team in Santa Barbara, California. In this long-term contract role, you will play a key part in managing social media platforms, coordinating marketing efforts, and supporting the overall growth of our brand presence. If you have a passion for marketing and enjoy working in a collaborative environment, this is an excellent opportunity to contribute your skills.</p><p><br></p><p>Responsibilities:</p><p>• Create and publish engaging content across Instagram and other social media platforms to enhance brand visibility.</p><p>• Collaborate with the leadership team, to align on content strategies and ensure messaging consistency.</p><p>• Coordinate and execute email marketing campaigns to effectively reach target audiences.</p><p>• Support direct marketing efforts by creating impactful campaigns to engage potential clients and stakeholders.</p><p>• Monitor social media channels for engagement opportunities and respond to inquiries in a timely manner.</p><p>• Analyze the performance of marketing activities and campaigns to identify areas for improvement.</p><p>• Stay updated on social media trends and best practices to optimize content and strategies.</p><p><br></p>
<p>Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty. </p><p> </p><p>Responsibilities: </p><p> </p><p>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </p><p>Conduct market research to identify trends, customer preferences, and competitors' activities. </p><p>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </p><p>Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders. </p>
<p>We are looking for a dedicated Marketing Assistant to join our team in the Newcastle, Maine area. In this Contract-to-Permanent position, you will play a vital role in supporting marketing initiatives, ensuring engaging content creation, and fostering positive public interactions. This is a fully onsite role, and occasional travel to store locations and events may be required.</p><p><br></p><p>Responsibilities:</p><p>• Collaborate with the marketing director to develop and execute content strategies for social media platforms and the company website.</p><p>• Manage, curate, and create engaging content, including images, videos, and written posts, to enhance brand visibility.</p><p>• Monitor public interactions on social media.</p><p>• Assist with planning and executing direct marketing campaigns and email marketing initiatives.</p><p>• Support event planning and coordination efforts to ensure successful promotional activities.</p><p>• Utilize tools such as Canva and Adobe InDesign to design marketing materials and graphics.</p><p>• Maintain organization and professionalism while managing multiple tasks and deadlines.</p><p>• Ensure consistent branding and messaging across all marketing channels.</p><p>• Perform administrative tasks related to marketing activities, including data entry and reporting.</p>
We are looking for an accomplished Director of Marketing to lead the development and execution of innovative marketing strategies that amplify organizational goals, enhance visibility, and drive engagement. This role requires a visionary leader with a flair for data-driven storytelling and expertise in managing cross-functional teams and external partnerships. The ideal candidate thrives in a dynamic environment and is passionate about creating impactful marketing campaigns that resonate with diverse audiences.<br><br>Responsibilities:<br>• Develop and implement integrated marketing strategies to support organizational objectives, including attendance, membership, and fundraising.<br>• Translate the organization’s vision into actionable and creative marketing initiatives.<br>• Supervise and mentor a collaborative team of marketing professionals and external contractors.<br>• Ensure consistency in brand voice and user experience across traditional, digital, and experiential marketing channels.<br>• Analyze campaign performance and audience engagement data to inform strategic decisions and improve outcomes.<br>• Build relationships with media outlets and oversee the creation of press releases, media kits, and event promotions.<br>• Identify and cultivate strategic partnerships to enhance brand visibility.<br>• Manage the marketing budget, ensuring resources are allocated effectively and financial goals are met.<br>• Collaborate with cross-departmental teams to align marketing efforts with organizational priorities.<br>• Foster a culture of innovation, creativity, and accountability within the marketing team.
<p>We are looking for an experienced and strategic Director of Marketing to join our team in Western Massachusetts. In this leadership role, you will oversee a dynamic marketing team, drive international marketing initiatives, and manage multimillion-dollar budgets to elevate brand awareness and business growth. The ideal candidate thrives in a fast-paced environment, has a proven track record in B2B marketing, and is passionate about executing impactful strategies and fostering team collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Lead and manage a marketing team composed of graphic designers, global communications managers, eCommerce specialists, and external agencies.</p><p>• Develop and implement comprehensive marketing strategies focused on international expansion and B2B growth.</p><p>• Oversee and manage multimillion-dollar marketing budgets, ensuring optimal allocation across print ads, websites, social media, trade shows, and product launches.</p><p>• Collaborate with cross-functional teams and external vendors to ensure seamless execution of marketing campaigns.</p><p>• Utilize data-driven insights to track campaign performance and refine strategies for maximum impact.</p><p>• Drive brand awareness through innovative digital marketing techniques, including paid search and Salesforce integration.</p><p>• Mentor and empower marketing team members at the early stages of their careers, fostering growth and collaboration within the department.</p><p>• Ensure all marketing initiatives align with overarching business objectives and deliver measurable results.</p><p>• Implement and utilize project management tools such as Monday.com or Fellow to streamline workflows and task management.</p><p>• Maintain strong communication across departments, vendors, and agencies to articulate goals and align efforts.</p>
We are looking for an experienced Marketing Communications Executive to join our team on a long-term contract basis in Minneapolis, Minnesota. In this role, you will play a pivotal part in developing and executing marketing strategies for life insurance and disability income products. This hybrid position will require collaboration across diverse teams and stakeholders within a fast-paced, matrixed organization.<br><br>Responsibilities:<br>• Develop and implement marketing strategies tailored to life insurance and disability income insurance products.<br>• Create and manage marketing campaigns across various channels, including print, digital, and web platforms.<br>• Collaborate with internal teams and external stakeholders to ensure alignment on project goals and deliverables.<br>• Produce high-quality marketing materials, ensuring consistency with brand guidelines and messaging.<br>• Coordinate with cross-functional teams to deliver projects on time and within budget.<br>• Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine strategies.<br>• Provide thought leadership and contribute to the development of innovative marketing solutions.<br>• Proofread and edit marketing content to ensure accuracy and professionalism.<br>• Manage relationships with C-suite executives and other key stakeholders to drive strategic objectives.<br>• Support the implementation of ad hoc financial processes related to marketing initiatives.
<p>We are looking for a dynamic Marketing Coordinator with OFS experience to join our team in Fulshear, Texas. In this role, you will oversee a variety of marketing initiatives, ensuring the smooth execution of campaigns, events, agency management, and branding efforts. As part of a small, family-operated company, this position offers the opportunity to work across departments and gain comprehensive exposure to marketing operations.</p><p><br></p><p>Responsibilities:</p><p>• Coordinate and manage relationships with third-party vendors, including website developers, content creators, and marketing campaign specialists.</p><p>• Maintain the company’s social media calendar and ensure timely posting of engaging content.</p><p>• Organize promotional materials such as branded hats, shirts, and collateral for company use.</p><p>• Oversee budgets related to contractors and vendors, ensuring cost-effective solutions.</p><p>• Plan and execute trade shows, company events, and local district activities, including logistics, content capture, and social media promotion.</p><p>• Support the rebranding and website revamp of recently acquired businesses.</p><p>• Monitor and promote brand consistency across all platforms and campaigns.</p><p>• Track marketing analytics to evaluate campaign performance and drive improvements.</p><p>• Collaborate with internal teams to align marketing strategies with broader business goals.</p><p>• Capture and document event moments through photos and videos to enhance promotional efforts.</p>
<p>We are looking for a success-driven Marketing Assistant to join our team in Loveland, Colorado. In this long-term contract position, you will play a pivotal role in enhancing our marketing strategies, driving brand awareness, and supporting leasing efforts for our housing association. This is an excellent opportunity for a creative and detail-oriented individual to make a lasting impact in a fast-paced and dynamic industry.</p><p><br></p><p>Responsibilities:</p><p>• Design and implement innovative marketing campaigns to boost brand visibility and digital engagement.</p><p>• Oversee and maintain social media platforms, creating engaging and visually appealing content.</p><p>• Develop fresh marketing concepts while executing and refining the existing strategies.</p><p>• Collaborate with the team to ensure marketing initiatives align with organizational goals.</p><p>• Monitor campaign performance and use analytics to optimize strategies for maximum effectiveness.</p><p>• Stay updated with industry trends to bring new ideas and approaches to the table.</p><p>• Support digital strategy efforts to enhance customer engagement and retention.</p><p>• Contribute to maintaining a dynamic and efficient approach to leasing and marketing activities.</p>
We’re seeking a hands-on, creatively driven marketing detail oriented to join a multi-brand organization operating across industrial lubricants, engine testing, refrigeration systems, and materials science. This is a unique opportunity to contribute to a high-impact, multi-channel marketing strategy supporting a portfolio of niche technical brands. <br> You’ll be reporting directly to the Director of Sales & Marketing and play a key role in amplifying brand visibility across multiple business units. This role supports high-profile partnerships and contributes to both internal and external brand engagement. <br> Responsibilities: • Own and execute day-to-day marketing tasks including implementing marketing campaigns both digital & traditional • Supporting all marketing initiatives such as implementing email marketing, social media posting, website updates, and brochure redesigns. • Collaborate on trade show planning, booth materials, and post-event engagement strategies. • Create short-form video content and manage internal communications via the company intranet. • Support sales and marketing initiatives with CRM data management, survey distribution, and administrative coordination. • Analyze performance using tools like Google Analytics and Meta Business Suite to inform content and outreach strategies. • Contribute to strategic marketing efforts including SWOT analysis, sales enablement, and brand positioning.
<p>Robert Half is partnering with a Plymouth area client in the recruiting for a Marketing Manager to join their team. This role is ideal for a creative and strategic thinker who thrives in a fast-paced environment and has a proven track record of success in event marketing. The ideal candidate will play a key role in shaping and executing marketing strategies to enhance brand visibility, foster partnerships, and drive growth.</p><p><br></p><p>This a permanent placement opportunity offering competitive benefits package, generous annual bonus eligibility, 401k match and additional profit sharing. <strong>Must be willing to work some weekends with events during an 8-5, no weekend nights.</strong></p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Event Strategy Development: Design and implement comprehensive event marketing strategies aligned with organizational goals, including trade shows, conferences, product launches, and experiential events. </li><li>Event Execution: Coordinate end-to-end logistics of events, including vendor relationships, budget management, site selection, and team collaboration.</li><li>Promotional Campaigns: Develop and execute integrated promotional campaigns to support events across digital, social, and traditional marketing channels.</li><li>Audience Engagement: Optimize event experiences to ensure active audience participation, brand consistency, and retention.</li><li>Data Analysis: Track, analyze, and report on event-specific metrics, including attendance, engagement, lead generation, and ROI.</li><li>Collaborative Leadership: Manage cross-functional collaboration with internal teams, stakeholders, and external sponsors to deliver seamless event experiences.</li><li>Budget Management: Develop, monitor, and optimize budgets relating to event marketing activities while ensuring cost-effectiveness.</li><li>Trend Monitoring: Stay updated on industry trends and innovative practices in event marketing to continuously improve strategies.</li></ul>
We are looking for an experienced Chief Marketing Officer (CMO) to lead and execute innovative marketing strategies for a growing B2C service company specializing in swimming pool services. This long-term contract position offers the opportunity to make a significant impact on customer acquisition, retention, and overall brand growth. Candidates must be located on the East Coast, as occasional travel within the tri-state area may be required.<br><br>Responsibilities:<br>• Develop and implement comprehensive digital and brand marketing strategies to drive customer acquisition and retention.<br>• Oversee top-of-funnel marketing efforts, including digital campaigns and direct mail initiatives, to attract new customers.<br>• Analyze customer feedback and survey data to enhance customer satisfaction and foster repeat business.<br>• Collaborate with general and regional managers to align marketing initiatives with business goals.<br>• Utilize field service software, such as ServiceTitan or similar platforms, to streamline marketing operations.<br>• Create and execute integrated marketing campaigns that align with the company’s growth objectives.<br>• Establish metrics to measure the effectiveness of marketing strategies and optimize performance.<br>• Partner with the IT department to ensure seamless integration of marketing tools and technologies.<br>• Travel occasionally within the tri-state area to meet with stakeholders and oversee regional marketing efforts.
