<p>Robert Half is partnering with a non-profit organization in the recruiting for a Marketing Specialist to join their team. This role is ideal for someone with a passion for crafting engaging content and driving strategic marketing initiatives. As a key contributor, you will focus on developing, editing, and managing content that enhances brand visibility and fosters audience engagement.</p><p><br></p><p><strong>Responsibilities:</strong></p><p>• Develop and implement content strategies to enhance brand awareness and audience engagement.</p><p>• Edit and refine marketing materials to ensure accuracy, clarity, and alignment with branding standards.</p><p>• Collaborate with cross-functional teams to create compelling editorial content for various platforms.</p><p>• Manage the production and distribution of marketing assets across digital and print channels.</p><p>• Optimize content for search engine visibility and audience reach.</p><p>• Conduct market research to identify trends and inform content creation strategies.</p><p>• Ensure all marketing content adheres to established guidelines and brand tone.</p><p>• Monitor performance metrics to assess the effectiveness of content and campaigns.</p><p>• Coordinate community marketing initiatives to build strong connections with target audiences.</p><p>• Stay updated on industry best practices and emerging content marketing techniques.</p>
<p>Senior Manager, SEO with 10+ years of experience needed for a full-time, hybrid position in Boston. MUST be a player-coach who is comfortable with both strategy and execution. MUST have experience with AEO and LLMs (non-negotiable). Only local candidates who can work hybrid in Boston will be considered. Salary is 150-160K.</p><p><br></p><p>***Please note that this is the same position we were working on in the fall but the client is now open to fully remote candidates as long as they're able to work east coast hours.***</p><p><br></p><p>We are seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive our organic search strategy into the future. This role goes beyond traditional SEO practices, requiring a leader who understands the evolution of search through user experience, Generative AI, Answer Engine Optimization (AEO), and large language models (LLMs). You will develop and execute a "Search Everywhere" strategy to enhance visibility, increase organic traffic, and attract high-value, converting users. This role will be instrumental in incorporating these practices into product and business development to meet the needs of our diverse audience.</p><p><br></p><p>This is an exciting opportunity for a forward-thinking individual who is eager to lead in a rapidly evolving digital landscape, driving innovation and growth through cutting-edge search strategies.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Strategic Leadership:</strong> Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals.</li><li><strong>Roadmap Execution:</strong> Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale.</li><li><strong>Data Analysis:</strong> Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives.</li><li><strong>Cross-Functional Collaboration:</strong> Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements.</li><li><strong>Discoverability:</strong> Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes.</li><li><strong>Ecosystem Management:</strong> Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge.</li><li><strong>Innovation:</strong> Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.</li><li><strong>Expert Consultation:</strong> Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance.</li></ul>
<p><strong>On-Page SEO Specialist</strong></p><p>Remote Eligible (EST/CST Time zone) | Contract-to-Hire</p><p><br></p><p>Robert Half is partnering with an insurance client to hire an On-Page SEO Specialist. This position is remote; however, you must live in the United States within the Eastern or Central Time zone. The ideal professional will have hands-on production experience related to SEO and CMS optimization. Please note: This position will focus on the execution and production of on-page SEO. You will also play a supporting role in paid search efforts and partner cross functionally with team members on SEO best practices and strategy. </p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Own, manage, and optimize provided MarCom content across enterprise CMS platforms (i.e. WordPress, Kentico, Umbraco).</li><li>Partner with MarCom to ensure content accuracy, brand consistency, accessibility (WCAG), and compliance readiness.</li><li>Execute on-page SEO across multiple websites and landing pages including audits, keyword research, mapping, meta descriptions/metadata, internal linking, optimizing title tags, backlinking, and page speed. </li><li>Support the execution of paid search and social campaigns including alignment with content across digital channels.</li><li>Oversee SEO analytics: read, interpret, and analyze dashboards using GA4, Search Console, Looker Studio, and related tools to assess performance and identify opportunities for optimization. </li><li>Utilize crawl tools such as SEMrush, Ahrefs, Moz, and/or Screaming Frog to assess page health and fix issues. </li></ul>
<p>We are looking for a motivated and detail-oriented SEO Analyst to join our team on a long-term contract basis in Auburn, Maine. This role offers the opportunity to work across diverse SEO initiatives, including content optimization, technical SEO improvements, and AI-driven search strategies. If you have a passion for enhancing organic visibility, analyzing data, and collaborating with cross-functional teams, this position is an excellent fit for you.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong>Content Optimization & Editorial Support</strong></p><ul><li>Optimize blog posts, landing pages, and digital content following SEO best practices.</li><li>Assist editorial teams with keyword research, on-page optimization, and internal/external linking strategies.</li></ul><p><strong>SEO Data & Performance Analysis</strong></p><ul><li>Monitor and report on organic performance using tools such as Google Analytics, Google Search Console, and SEMrush.</li><li>Identify trends, insights, and opportunities through data analysis and provide actionable recommendations.</li></ul><p><strong>Technical SEO Assistance</strong></p><ul><li>Work with development teams to resolve technical issues related to site speed, mobile responsiveness, crawlability, and indexation.</li><li>Assist with schema markup and structured data to strengthen search visibility and feature eligibility.</li></ul><p><strong>AI & Emerging Search Optimization</strong></p><ul><li>Monitor how content appears in AI-driven search results and generative experiences (e.g., Google AI Overviews).</li><li>Support optimization strategies to help ensure content is trusted, authoritative, and surfaced within AI-powered search tools.</li></ul><p><strong>Content Audits & Updates</strong></p><ul><li>Conduct ongoing audits of existing content to identify gaps, outdated information, and optimization opportunities.</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Partner with marketing, design, and development teams to ensure SEO best practices are integrated across digital initiatives and product experiences.</li></ul><p><br></p><p><br></p><p><br></p>
<p>Robert Half is partnering with a mid-sized, growth-focused Chicago law firm seeking a Marketing & Communications Manager to support and elevate the firm’s brand, business development initiatives, and internal/external communications. This is an exciting opportunity for a strategic, creative, and detail-oriented marketing professional who excels in content development, project management, and cross-functional collaboration.</p><p>The ideal candidate will bring strong legal or professional services marketing experience, exceptional writing and editing skills, and the ability to manage multiple high-impact initiatives across digital, print, and social platforms.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Support and implement firmwide marketing plans.</li><li>Lead the writing, editing, design, and production of marketing materials for the firm, practice areas, and individual attorneys.</li><li>Manage internal and external newsletters, including content development, editing, layout, and distribution list management.</li><li>Oversee award nomination processes, including drafting submissions, coordinating press releases, and creating digital/print ads for honorees.</li><li>Maintain and update the firm’s website—refreshing content, managing functionality, launching new modules, monitoring SEO, and analyzing site performance.</li><li>Coordinate communications for new attorneys and promotions, including bios, photos, digital announcements, LinkedIn posts, and media placements.</li><li>Facilitate advertising efforts for attorneys and practice groups, including sponsorships and promotional materials.</li><li>Manage all firm photography (headshots, environmental, event photography).</li><li>Lead the firm’s social media initiatives, including coaching attorneys, updating policies, and creating graphics.</li><li>Oversee attorney directory and rating service submissions (e.g., Chambers, Leading Lawyers, Super Lawyers), including vendor communications and contract reviews.</li><li>Strategize, plan, and execute firm events such as seminars, receptions, speaking engagements, and signature firm programs.</li><li>Support media relations efforts consistent with firm guidelines.</li><li>Build and manage content pipelines, including attorney-written articles, client testimonials, and branded programs.</li><li>Assist with new hire onboarding, including bio drafting, photos, and orientation meetings.</li><li>Oversee attorney marketing budgets and maintain Marketing’s Standards & Procedures Manual.</li><li>Mentor and coach the Marketing Coordinator and interns.</li><li>Perform additional duties as required.</li></ul><p><br></p><p><br></p>
<p>A <strong>Web Analytics Specialist</strong> is essentially the "digital detective" of the team. They don’t just report that traffic is up or down; they explain <em>why</em> it’s happening and where the money is being left on the table.</p><p>Here is a job description designed to attract a data-driven strategist who can turn raw clicks into actionable business growth.</p><p><br></p><p>Job Title: Web Analytics Specialist</p><p><strong>Location:</strong> Atlanta Georgia</p><p><strong>Department:</strong> Marketing / Growth / Data Science</p><p><br></p><p>Role Summary</p><p>We are looking for a <strong>Web Analytics Specialist</strong> who lives for "the story behind the data." You won’t just be pulling reports; you’ll be the architect of our tracking ecosystem and the voice of truth for our digital performance. Your goal is to ensure every click is captured correctly and translated into insights that help us optimize our user experience and marketing spend.</p><p><br></p><p><br></p>
<p>We’re seeking a creative, analytical, and highly motivated <strong>Digital Marketing Specialist</strong> to join our team. In this role, you will help plan, execute, and optimize our online marketing efforts across multiple digital channels. You’ll play a key part in enhancing brand awareness, driving traffic, and generating leads that contribute to our long-term growth.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop, execute, and manage digital marketing campaigns across channels including email, social media, paid search, display, and SEO/SEM.</li><li>Monitor, analyze, and report on key performance metrics to assess campaign effectiveness and identify improvement opportunities.</li><li>Optimize website content and landing pages for SEO and conversion performance.</li><li>Manage and grow social media presence through strategic content planning and community engagement.</li><li>Create compelling marketing content such as posts, ads, email newsletters, and digital assets.</li><li>Assist with marketing automation workflows and CRM data segmentation.</li><li>Collaborate with cross-functional teams including creative, sales, and product teams to support organizational goals.</li><li>Stay up to date with digital marketing trends, tools, and best practices.</li></ul><p><br></p>
<p><strong>Position Overview</strong></p><p>The Web Content Manager is responsible for managing, updating, and optimizing website content to ensure accuracy, usability, and alignment with organizational goals. This role owns day-to-day content operations within the CMS and partners closely with marketing, communications, and internal stakeholders to support digital initiatives, campaigns, and member-facing experiences.</p><p>The ideal candidate brings hands-on experience with <strong>Modern Campus (formerly OmniUpdate / OU Campus)</strong> and understands how structured web environments operate, particularly within associations, higher education, or similar membership-driven organizations.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Manage and maintain website content using <strong>Modern Campus</strong>, ensuring accuracy, consistency, and adherence to brand and accessibility standards</li><li>Update, publish, and optimize web pages, landing pages, and content modules across the site</li><li>Partner with internal teams to support content updates tied to campaigns, initiatives, events, and announcements</li><li>Ensure content aligns with organizational priorities including membership recruitment, retention, and non-dues revenue initiatives</li><li>Maintain content governance standards, templates, workflows, and approval processes</li><li>Monitor site content for broken links, outdated information, and usability issues</li><li>Apply SEO best practices to improve content discoverability and performance</li><li>Coordinate with designers, developers, and external vendors as needed</li><li>Support reporting and tracking related to content updates, site health, and engagement</li></ul><p><br></p><p><br></p>
<p>Be the driving force behind a growing B2B e‑commerce platform—improving how customers browse, buy, and engage online while helping shape the future of digital commerce in a specialized industry. We are seeking a detail‑oriented and forward‑thinking E‑Commerce Specialist to support and enhance a company’s online commerce platform. </p><p><br></p><p>This role plays a key part in optimizing daily website operations, improving user experience, and supporting digital growth initiatives. You will collaborate across sales, marketing, IT, and operations to ensure the online store is efficient, accurate, and customer‑focused. Support e‑commerce leadership in executing strategies that increase website adoption and drive business growth.</p><p><br></p><ul><li>Maintain the e‑commerce platform to ensure optimal performance, usability, and accurate product data</li><li>Create and manage compelling product content, including descriptions, images, and supporting media</li><li>Oversee day‑to‑day online storefront operations, including order processing and customer support inquiries</li><li>Partner with internal departments to deliver a seamless and consistent customer experience</li><li>Monitor trends, tools, and technologies to recommend enhancements that improve functionality and user experience</li><li>Identify and implement process improvements that increase efficiency and reduce operational friction across e‑commerce workflows, </li></ul><p><br></p>
<p><strong>About PennEngineering</strong></p><p>At PennEngineering, we innovate, collaborate, and engineer solutions that help shape the future of manufacturing. We believe diversity, equity, and belonging are essential to building strong teams and better products. Our culture is welcoming, respectful, and inclusive—offering meaningful opportunities for professional growth and impact.</p><p>Join us as we build the future of <strong>Manufacturing and Engineering</strong>.</p><p><br></p><p><strong>Position Summary</strong></p><p>PennEngineering is seeking an experienced <strong>Content Strategist with hands-on manufacturing or engineering industry experience</strong> to join our Marketing Team. This role requires a strategic, execution-focused content leader who understands how search is evolving—and how to structure content that performs across <strong>traditional search engines, AI-powered discovery tools, and buyer-driven research channels</strong>.</p><p>The ideal candidate brings <strong>real-world manufacturing knowledge</strong>, enabling them to translate complex technical concepts into clear, credible, and discoverable content that supports demand generation, sales enablement, and brand growth.</p><p><br></p><p><strong>What You Will Do</strong></p><p><strong>Lead Content Strategy & Planning</strong></p><ul><li>Own and execute a comprehensive content strategy aligned with business objectives, full-funnel marketing, and sales enablement goals</li><li>Develop solution-oriented storytelling that connects PennEngineering’s manufacturing products and services to real customer challenges</li><li>Build and manage an integrated <strong>content roadmap and editorial calendar</strong> across web, landing pages, social media, and sales materials</li><li>Partner with product marketing, demand generation, sales, and engineering teams to identify content gaps and prioritize high-impact topics</li><li>Establish messaging frameworks and content standards that ensure brand consistency across channels</li></ul><p><br></p><p><strong>Create & Optimize Content for Search & AI Discovery</strong></p><ul><li>Develop <strong>AEO (Answer Engine Optimization)</strong> content that directly addresses high-intent buyer and engineer questions</li><li>Create and guide production of white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets</li><li>Structure content using SEO best practices, schema-aligned formats, and modular approaches that improve visibility and citation in AI tools</li><li>Optimize content to perform across <strong>Google Search, AI assistants, and emerging discovery platforms</strong></li><li>Experiment with new AI-powered search and content distribution tools to extend reach and engagement</li></ul><p><br></p><p><strong>Hands-On Content Development</strong></p><ul><li>Write and edit content in-house, reducing reliance on agencies</li><li>Collaborate on written communications, video scripting, and digital experiences for web and live delivery</li><li>Translate complex engineering and manufacturing concepts into clear, compelling, customer-focused narratives</li></ul><p><br></p><p><br></p>
<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
<p><strong>Marketing Associate / Coordinator / Assistant (Temporary)</strong></p><p><strong>Service Type:</strong> 52 Week Contract</p><p><strong>Location: </strong>Glendale, CA 91201</p><p><strong>Overview</strong></p><p>We are seeking a highly organized, proactive, and creative <strong>Marketing Associate</strong> to support retention and innovation initiatives within a dynamic retail marketing team. This junior-level role is ideal for someone eager to learn, collaborate, and contribute to high-impact campaigns that drive customer loyalty, engagement, and growth.</p><p>The Marketing Associate will work closely with cross-functional partners across Marketing Strategy, PR, Digital Marketing, Creative, Digital Product, Data/Tech, and E-Commerce Site teams to help execute strategies that elevate the overall customer experience.</p><p><strong>Key Responsibilities</strong></p><ul><li>Assist in developing and rolling out retention-focused campaigns, including loyalty programs, seasonal activations, and personalized outreach.</li><li>Coordinate timelines, asset delivery, and stakeholder communication for smooth execution of marketing initiatives.</li><li>Help identify innovative messaging and incremental editorial approaches to increase audience engagement.</li><li>Support planning and execution of CRM activations across email, SMS, push notifications, and app channels.</li><li>Maintain the CRM benefits calendar and ensure alignment with broader promotional and marketing timelines.</li><li>Manage the TikTok content calendar and assist in coordinating content with internal teams, PR partners, and cross-functional business units as needed.</li><li>Assist in reviewing and monitoring TikTok content creators to support brand safety standards.</li><li>Contribute to pilot programs and A/B testing across new and emerging marketing tactics (e.g., SMS, experimental activations).</li><li>Track campaign performance metrics and compile insights to inform future innovation efforts.</li><li>Assist in identifying key customer lifecycle moments—such as welcome, post-purchase, winback, and price-drop opportunities—to support engagement and retention.</li><li>Collaborate with CRM and analytics teams to analyze performance data and uncover gaps or friction points.</li><li>Support the development of journey-based campaigns across email, SMS, site, and social channels that align with seasonal priorities and product launches.</li><li>Partner with Email, SMS, and Site teams to ensure cohesive messaging and strategic alignment.</li><li>Work with creative and digital teams to ensure assets and functionality support campaign goals and brand standards.</li><li>Coordinate with Consumer Insights and Analytics teams to measure campaign results and extract key learnings.</li><li>Maintain tracking documents and prepare weekly performance summaries.</li><li>Prepare meeting agendas, document action items, and capture next steps.</li><li>Provide project management support, activation follow-ups, and logistical coordination.</li></ul>
<p>Responsible for tracking, analyzing, and interpreting data related to website performance and user behavior. This role works closely with marketing, content, and development teams to provide actionable insights that drive website optimization and digital marketing effectiveness. Key responsibilities include configuring analytics tools, developing reports and dashboards, and making recommendations to enhance the user experience and achieve business objectives.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Implement and manage web analytics tracking using tools such as Google Analytics, Adobe Analytics, or similar platforms.</li><li>Collect, analyze, and report on website traffic, user engagement, conversion rates, and other key performance indicators.</li><li>Generate insights and recommendations to improve website structure, content, and usability.</li><li>Collaborate with marketing and IT teams to support A/B testing, attribution modeling, and other data-driven initiatives.</li><li>Create and maintain custom dashboards and regular performance reports for stakeholders.</li><li>Stay current with best practices and trends in web analytics, SEO, and digital marketing.</li></ul><p><br></p>
<p>We are seeking a data-driven and creative Digital Marketing & Analytics Specialist to join our Marketing team. This role is responsible for managing digital campaigns, optimizing lead generation, and analyzing performance across multiple platforms to drive occupancy and brand growth for our multifamily portfolio.</p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and optimize digital marketing campaigns across web, email, social, search, and listing platforms</li><li>Manage and analyze marketing performance data to improve lead quality, conversion rates, and resident engagement</li><li>Maintain and optimize CRM and property management systems such as Yardi, RentCafe, or comparable platforms</li><li>Track KPIs including traffic, leads, tours, leases, and ROI</li><li>Collaborate with onsite teams to ensure consistent branding and messaging</li><li>Oversee website content, SEO/SEM efforts, and online reputation management</li><li>Prepare reports and dashboards for leadership with insights and recommendations</li></ul><p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in Marketing, Communications, Business, Analytics, or related field</li><li>2+ years of experience in digital marketing, analytics, or multifamily marketing preferred</li><li>Proficiency with Yardi, RentCafe, or comparable CRM/property management software</li><li>Strong skills in Google Analytics, Meta/Google Ads, and marketing automation tools</li><li>Excellent analytical, organizational, and communication skills</li><li>Ability to manage multiple projects in a fast-paced environment</li></ul><p><strong>QUALIFIED CANDIDATES SHOULD APPLY AND REACH OUT TO STEFANIE FURNISS at 786-897-7903 </strong></p>
<p>Marketing Director</p><p>The Marketing Director will lead the company’s marketing strategy and day‑to‑day execution, partnering closely with leadership to drive brand awareness, demand generation, and business growth. This role will oversee a small but growing marketing team and play a hands‑on role in digital initiatives.</p><p><strong>Key Responsibilities</strong></p><ul><li>Lead, mentor, and develop a high‑performing marketing team</li><li>Plan and execute digital marketing initiatives, including paid media, SEO, and online campaigns</li><li>Analyze performance metrics and adjust strategies based on data and insights</li><li>Collaborate with cross‑functional teams to support company goals and initiatives</li><li>Travel periodically to company locations and industry events as needed</li></ul><p><br></p>
<p>Associate Marketing Director with 3-5+ years of relevant experience needed for a full-time, fully onsite position with our client in Southern Maine. Ideal candidate will have experience working for a luxury brand. Exceptional writing, communication, and storytelling skills. Will Oversee digital marketing initiatives including website content, email campaigns, social media, and SEO/SEM. Salary is 80-100K with some flex if needed.</p><p><strong> </strong></p><p><strong>Responsibilities</strong></p><ul><li>Partner with the Marketing Director to shape and execute brand strategy and messaging.</li><li>Ensure consistent brand identity across all communications and channels.</li><li>Oversee digital marketing (website, email, social media, SEO/SEM) and manage content creation, calendars, and product launches.</li><li>Develop product launch strategies and collateral; translate technical features into customer benefits.</li><li>Monitor competitors and market trends to inform marketing efforts.</li><li>Support events and community engagement to expand brand advocacy.</li><li>Track campaign performance, analyze results, and manage budgets and vendors.</li></ul>
<p><strong>Email Execution Management</strong></p><p>Contract role: 6-month contract for 30-40 hours a week.</p><p><br></p><p>Background:</p><p>This Client uses Salesforce Marketing Clout (SFMC) for bulk email sends. It has been operationalized for a couple of years with partners across the institution slowly migrating from former platforms into SFMC. As a result, these partners need help learning the tool, establishing activities in the tool, and/or executing actual email sends. </p><p> </p><p>Activities:</p><ul><li>Provides support in fielding partner questions coming to the email marketing group inbox or Teams Channel related to email best practices and/or Salesforce Marketing Cloud platform support</li><li>Works with the key partners internal and external to enhance training programs and documentation</li><li>Works with university practitioners on questions around email best practices through audit processes </li><li>Supports new template design system via documentation and website implementation with key partners</li><li>Identifies ways to collaborate and optimize processes within email and implements where applicable.</li><li>Backup creator and auditor of sender profiles</li><li>Documents processes and reviews adherence to best practices within the email space</li><li>Creates data extensions for Subscription 1.0 and 2.0 support</li></ul><p><br></p>
<p>Digital Marketing Contractor Needed! </p><p>Remote </p><p><br></p><p><strong>Background</strong></p><p>This client has implemented <strong>Salesforce Marketing Cloud (SFMC)</strong> several years ago as the primary tool for bulk email communications. It is now required that partners across the institution utilize SFMC for their activities. However, demand for email marketing support is growing faster than available resources.</p><p>To address this, we need a focused plan and narrative to manage expectations, sustain a strategic implementation roadmap, and educate the community on appropriate tools for different audiences and activities. This role will help document the current state, define a short- and long-term roadmap, and create clear guidance for stakeholders.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong></strong></p><p><strong><u>These are the two projects that need to get done: </u></strong></p><p><br></p><p><strong>Email Landscape Audit & Strategy</strong></p><ul><li>Audit and map the email landscape at Ohio State, including activities, audiences, and distribution tools</li><li>Develop recommendations aligning email activities with the most appropriate distribution tools</li><li>Create an executive summary and detailed narrative outlining findings and optimization strategies</li></ul><p><strong>SFMC Narrative & Roadmap</strong></p><ul><li>Collaborate with the core SFMC team to articulate objectives, benefits, and roadmap for SFMC adoption</li><li>Assess current and future resource needs; propose a resourcing model</li><li>Develop documentation and communication materials for leadership, partners, and other stakeholders</li></ul><p><br></p><p><br></p>
<p>Our team is seeking an Email Marketing Specialist to lead the development and optimization of automated marketing campaigns throughout the member lifecycle. This role is responsible for designing and executing multi-step workflows that drive engagement, retention, and conversion. The ideal candidate excels at translating data into personalized, scalable experiences, leveraging marketing automation platforms and a deep understanding of customer behavior to achieve targeted and measurable results.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Design, build, and optimize automated marketing journeys across email and related channels.</li><li>Develop lifecycle strategies focused on onboarding, engagement, upsell, and retention.</li><li>Collaborate closely with cross-functional partners—including product owners, email specialists, and audience builders—to ensure journey logic is aligned with key business objectives.</li><li>Manage segmentation, triggers, and personalization using dynamic content and behavioral data.</li><li>Monitor the performance of journeys and automation flows, leveraging analytics and A/B testing to identify and implement improvements.</li><li>Ensure data integrity and maintain compliance with privacy regulations, such as CAN-SPAM and GDPR.</li><li>Troubleshoot technical challenges related to logic, rendering, and deliverability.</li><li>Stay informed on the latest marketing automation platforms, tools, and best practices</li></ul><p><br></p><p><br></p>
<p>We are seeking a <strong>Social Media Specialist</strong> to support a large, nationally recognized healthcare organization’s Corporate Communications team. This role focuses on developing and sharing compelling social media content that highlights how the organization supports its patients, colleagues, and communities.</p><p>The ideal candidate has experience writing brand‑focused social copy, creating social‑optimized videos and graphics, and staying current with platform trends and best practices. This position requires a strong grasp of AP Style, excellent storytelling abilities, and the ability to communicate with clarity and creativity across multiple audiences.</p><p><br></p><p><strong>General Responsibilities</strong></p><ul><li>Collaborate with the Social Media Communications Manager and internal partners to identify and prioritize content opportunities.</li><li>Write concise, engaging copy for social posts, graphics, captions, and video scripts.</li><li>Curate, edit, post, and monitor content across corporate social channels in alignment with the communications editorial calendar.</li><li>Manage ongoing scheduling and posting across platforms including Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.</li><li>Partner with creative, photo, and video teams to deliver high‑quality visual content.</li><li>Implement brand storytelling using colleague, expert, patient, and partner testimonials.</li><li>Participate in social conversations to foster engagement and build brand awareness.</li><li>Support organic social campaigns tied to reputation management, PR initiatives, colleague celebrations, and healthcare observances; develop tools and assets for affiliate locations when needed.</li><li>Collaborate with PR, marketing, internal communications, HR, and consumer content teams to ensure alignment across channels.</li><li>Develop performance reports using internal benchmarks and KPIs; provide insights and recommendations for improvement.</li><li>Assist with social media monitoring during crisis or disaster response situations, using sound judgment and escalating issues as needed.</li></ul>
<p>We are seeking a Digital Marketing Strategist to lead the development and execution of data-driven, full-funnel marketing strategies that support brand growth, demand generation, and revenue objectives. This role blends strategic planning with hands-on execution, requiring someone who can connect brand positioning, go-to-market initiatives, and performance marketing into a cohesive growth engine.</p><p><br></p><p>The ideal candidate brings strong experience in B2B branding and positioning, go-to-market launches, conversion strategy, and paid media, with the ability to translate business goals into measurable marketing outcomes. </p><p><br></p><p>Key Responsibilities</p><ul><li>Develop and execute B2B digital marketing strategies that align brand positioning, demand generation, and revenue goals</li><li>Lead go-to-market planning and execution for product launches, new services, and market expansions</li><li>Define and evolve brand messaging, value propositions, and positioning across digital channels</li><li>Own conversion strategy across websites, landing pages, and campaign touchpoints, driving measurable performance improvements</li><li>Plan, manage, and optimize paid media programs across platforms such as Google, LinkedIn, and other relevant B2B channels</li><li>Analyze funnel performance, campaign results, and audience behavior to inform optimization and investment decisions</li><li>Partner cross-functionally with Sales, Product, and Marketing teams to support pipeline growth and sales enablement</li><li>Translate data and insights into clear recommendations for improving ROI, efficiency, and scalability</li><li>Manage agencies, vendors, or external partners as needed to support execution</li></ul><p><br></p>
<p>The <strong>Marketing Manager</strong> is responsible for developing, implementing, and managing strategic marketing initiatives that drive brand awareness, customer engagement, and business growth. This role oversees multi‑channel marketing campaigns, supports revenue objectives, and leads cross-functional collaboration to ensure the company’s message is consistently communicated and aligned with organizational goals.</p><p><strong>Key Responsibilities</strong></p><p><strong>Strategic Planning & Execution</strong></p><ul><li>Develop and execute annual and quarterly marketing plans aligned with company objectives.</li><li>Lead integrated marketing campaigns across digital, social, email, content, and traditional channels.</li><li>Analyze market trends, customer behavior, and competitive activity to identify opportunities for growth.</li></ul><p><strong>Campaign & Brand Management</strong></p><ul><li>Oversee creation of marketing assets including content, graphics, and promotional materials.</li><li>Manage brand guidelines to ensure consistent messaging and visual identity across all platforms.</li><li>Coordinate product launches, promotions, and events to support sales and organizational initiatives.</li></ul><p><strong>Team & Project Leadership</strong></p><ul><li>Manage and mentor members of the marketing team and external partners or agencies.</li><li>Collaborate with sales, product, creative, and executive teams to align marketing strategies with company goals.</li><li>Oversee timelines, budgets, and performance metrics for all marketing projects.</li></ul><p><strong>Data & Performance Optimization</strong></p><ul><li>Monitor key marketing KPIs and provide regular performance reports.</li><li>Track ROI on campaigns and recommend improvements for effectiveness and efficiency.</li><li>Utilize analytics tools to optimize content, audience targeting, and campaign performance.</li></ul><p><br></p>
Position: IT Product Owner (Mobile Apps)<br> Location: Remote<br> Salary: Up to $110,000 base + excellent benefits<br> <br> *** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. ***<br> Are you a Product Owner who thrives at the intersection of vision, strategy, and execution? <br> <br> Do you love transforming complex problems into elegant, buildable solutions? Are you motivated by the opportunity to help build brand‑new digital products from the ground up?<br> If so, we have an incredible Product Owner role— playing a critical part in a major digital transformation that is redefining and transforming services.<br> This is a rare chance to join a newly built, remote‑first product and engineering team shaping the future of a multi‑industry ecosystem.<br> <br> About the Transformation<br> We're building a modern, connected, mobile‑responsive digital platform that unifies dozens of systems into one seamless experience. Think:<br> • MVP‑first mindset<br> • Scalable, flexible architecture<br> • Seamless data flows<br> • Consumer‑grade UX<br> • A team empowered to innovate quickly<br> And you’ll be at the center of it.<br> You’ll Own…<br> • Translating product vision into beautifully detailed user stories and acceptance criteria<br> • Partnering with UX, engineering, and product leadership to build mobile and web features<br> • Prioritizing a product backlog focused on customer value, usability, and impact<br> • Supporting Agile ceremonies and unblocking delivery in real time<br> You Are…<br> • Experienced in product ownership for web and/or mobile applications<br> • Customer‑centric, with strong UX instincts<br> • Comfortable in 0→1 product environments and iterative MVP delivery<br> <br> <br> *** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. Also, you may contact me by office: 515-303-4654. Or one click apply on our Robert Half website. No third party inquiries please. Our client cannot provide sponsorship and cannot hire C2C. ***
<p><strong>Digital Marketing Specialist – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Execute and optimize digital marketing initiatives across paid, owned, and earned channels to drive engagement, traffic, and leads.</p><p><strong>Responsibilities:</strong></p><ul><li>Manage campaigns across email, social, search, and display</li><li>Optimize digital channels and campaigns for performance</li><li>Track and report campaign performance against KPIs</li><li>Collaborate with creative, content, and marketing teams</li></ul><p><br></p>
<p>Digital Marketing Specialist</p><p>Location: Dallas, TX (On-site, 5 days/week)</p><p>Salary Range: $80,000–$85,000</p><p>Employment Type: Full-time</p><p><br></p><p>About the Role</p><p>We are seeking a Growth Marketing Specialist to lead advertising strategy and execution across multiple business units for our client. This role is ideal for a data-driven marketer who thrives in a fast-paced, collaborative environment and is passionate about driving measurable growth.</p><p><br></p><p>Key Responsibilities</p><ul><li>Lead Generation: Develop and execute marketing strategies to generate qualified leads for three distinct business units: commercial, residential, and specialty services.</li><li>Advertising Management: Own and manage advertising budgets ($150K–$250K annually) across digital and traditional channels.</li><li>Digital Marketing: Plan and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads.</li><li>Monitor performance and adjust strategies for maximum ROI.</li><li>Traditional Marketing: Coordinate direct mail campaigns and print advertising.</li><li>Analytics & Reporting: Track, analyze, and report on campaign performance using Google tools and other analytics platforms.</li><li>Collaboration: Partner with sales teams to ensure lead quality and CRM optimization.</li><li>Work closely with internal marketing team on content, creative, and brand awareness initiatives.</li><li>Liaise with external SEO vendor for organic growth strategies.</li><li>CRM Management: Utilize and improve existing CRM systems (industry-specific software and Pipedrive).</li></ul>
