<p>We are seeking a Marketing Specialist with strong design capabilities to lead our communications and marketing efforts. This role blends creative strategy, content development, and hands-on design work for a variety of audiences including researchers, corporate partners, investors, donors, and other stakeholders.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Lead and execute integrated marketing and communications strategies across digital, social, print, and presentation platforms.</li><li>Ensure consistent and cohesive visual and narrative branding for websites, presentations, campaigns, print collateral, and events.</li><li>Develop compelling messaging for diverse groups, ensuring alignment and accessibility standards.</li><li>Oversee design and production of reports, presentations, marketing campaigns, and event collateral.</li><li>Liaise and collaborate with internal teams and external vendors for production and content delivery.</li><li>Create original multi-format content including articles, features, videos, social media, and reports.</li><li>Support promotion and outreach for innovation and entrepreneurship programs, events, and thought leadership initiatives.</li><li>Support outreach to leadership, board members, foundations, and donors.</li></ul><p><br></p>
<p>Our team is seeking an Email Marketing Specialist to lead the development and optimization of automated marketing campaigns throughout the member lifecycle. This role is responsible for designing and executing multi-step workflows that drive engagement, retention, and conversion. The ideal candidate excels at translating data into personalized, scalable experiences, leveraging marketing automation platforms and a deep understanding of customer behavior to achieve targeted and measurable results.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Design, build, and optimize automated marketing journeys across email and related channels.</li><li>Develop lifecycle strategies focused on onboarding, engagement, upsell, and retention.</li><li>Collaborate closely with cross-functional partners—including product owners, email specialists, and audience builders—to ensure journey logic is aligned with key business objectives.</li><li>Manage segmentation, triggers, and personalization using dynamic content and behavioral data.</li><li>Monitor the performance of journeys and automation flows, leveraging analytics and A/B testing to identify and implement improvements.</li><li>Ensure data integrity and maintain compliance with privacy regulations, such as CAN-SPAM and GDPR.</li><li>Troubleshoot technical challenges related to logic, rendering, and deliverability.</li><li>Stay informed on the latest marketing automation platforms, tools, and best practices</li></ul><p><br></p><p><br></p>
<p>Email Marketing Manager (Contract)</p><p><strong>Location:</strong> Atlanta, GA (Onsite 3–4 days/week)</p><p> <strong>Duration:</strong> Contract</p><p><strong>Overview:</strong></p><p> We are seeking an Email Marketing Manager to lead the development and execution of email campaigns that support customer engagement and business objectives.</p><p><strong>Responsibilities:</strong></p><ul><li>Plan, build, and deploy email marketing campaigns</li><li>Manage email calendars, segmentation, and testing</li><li>Partner with creative and content teams</li><li>Analyze campaign performance and optimize results</li></ul><p><br></p><p><br></p>
<p><strong>Web Analytics Specialist – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Collect, analyze, and report on website and digital campaign performance. Provide insights to drive decision-making and optimization across marketing channels.</p><p><strong>Responsibilities:</strong></p><ul><li>Implement and maintain analytics tracking (Google Analytics, Adobe Analytics, etc.)</li><li>Monitor KPIs, provide dashboards, and deliver insights</li><li>Identify trends and make recommendations for optimization</li><li>Support marketing teams with testing and reporting</li></ul><p><br></p><p><br></p>
<p>Robert Half is partnering with a non-profit organization in the recruiting for a Marketing Specialist to join their team. This role is ideal for someone with a passion for crafting engaging content and driving strategic marketing initiatives. As a key contributor, you will focus on developing, editing, and managing content that enhances brand visibility and fosters audience engagement.</p><p><br></p><p><strong>Responsibilities:</strong></p><p>• Develop and implement content strategies to enhance brand awareness and audience engagement.</p><p>• Edit and refine marketing materials to ensure accuracy, clarity, and alignment with branding standards.</p><p>• Collaborate with cross-functional teams to create compelling editorial content for various platforms.</p><p>• Manage the production and distribution of marketing assets across digital and print channels.</p><p>• Optimize content for search engine visibility and audience reach.</p><p>• Conduct market research to identify trends and inform content creation strategies.</p><p>• Ensure all marketing content adheres to established guidelines and brand tone.</p><p>• Monitor performance metrics to assess the effectiveness of content and campaigns.</p><p>• Coordinate community marketing initiatives to build strong connections with target audiences.</p><p>• Stay updated on industry best practices and emerging content marketing techniques.</p>
We are looking for a Marketing Specialist to join our dynamic team in Houston, Texas. This is a Contract to permanent position, offering an excellent opportunity for a motivated individual to contribute to impactful marketing initiatives. The ideal candidate will excel in creating engaging content, optimizing digital performance, and driving inbound marketing strategies to enhance brand visibility and lead generation.<br><br>Responsibilities:<br>• Develop and execute content strategies, including website updates and optimization using WordPress, to ensure clarity, engagement, and improved SEO performance.<br>• Create and manage new website pages, refresh legacy content, and optimize blog posts for enhanced user experience and visibility.<br>• Design and implement landing pages, lead nurturing workflows, and other digital assets to support automated follow-up and conversion.<br>• Track and analyze content performance using Google Analytics and other tools, providing actionable insights to refine marketing campaigns.<br>• Conduct A/B testing to improve website and landing page conversion rates while adhering to SEO best practices.<br>• Collaborate with cross-functional teams, including social media and media specialists, to align content with broader digital marketing initiatives.<br>• Assist with the creation of newsletters and support marketing operations, including event follow-up campaigns and promotional materials.<br>• Manage website forms to streamline lead capture and ensure efficient routing.<br>• Contribute to marketing automation strategies, workflow optimization, and continuous learning to stay current on industry trends.<br>• Support the team in repurposing existing content across multiple channels to maximize reach and impact.
<p>An Email Marketing Manager is responsible for developing, executing, and optimizing targeted email marketing campaigns to drive engagement, increase brand awareness, and generate leads or sales. This role requires strong collaboration with marketing, creative, and analytics teams to ensure campaigns support business objectives and align with overall brand messaging.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Plan and implement effective email marketing strategies and campaigns, ensuring alignment with broader marketing initiatives.</li><li>Build, segment, and maintain targeted email lists to optimize audience reach and campaign effectiveness.</li><li>Design, write, and optimize email content for conversion, including subject lines, body copy, visuals, and calls to action.</li><li>Schedule and deploy email campaigns, newsletters, drip series, and automated workflows using email service platforms.</li><li>Analyze campaign performance using key metrics such as open rates, click-through rates, conversions, and ROI, and deliver actionable reports to stakeholders.</li><li>Conduct A/B testing and use data insights to drive content and strategy improvements.</li><li>Ensure compliance with email regulations and best practices, including CAN-SPAM and GDPR requirements.</li><li>Collaborate with sales, content, and creative teams to support lead generation and nurture initiatives.</li><li>Stay current with email marketing trends, tools, and industry best practices</li></ul><p><br></p>
<p><strong>Email Marketing Manager – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Lead the planning, execution, and optimization of email campaigns across multiple audiences and platforms. Partner with marketing, sales, and creative teams to ensure campaigns drive engagement, nurture leads, and support revenue goals.</p><p><strong>Responsibilities:</strong></p><ul><li>Develop, execute, and optimize email marketing campaigns</li><li>Manage segmentation, A/B testing, and personalization strategies</li><li>Analyze campaign performance and provide actionable insights</li><li>Ensure compliance with CAN-SPAM and privacy regulations</li></ul><p><br></p><p><br></p>
<p><strong>Email Execution Management</strong></p><p>Contract role: 6-month contract for 30-40 hours a week.</p><p><br></p><p>Background:</p><p>This Client uses Salesforce Marketing Clout (SFMC) for bulk email sends. It has been operationalized for a couple of years with partners across the institution slowly migrating from former platforms into SFMC. As a result, these partners need help learning the tool, establishing activities in the tool, and/or executing actual email sends. </p><p> </p><p>Activities:</p><ul><li>Provides support in fielding partner questions coming to the email marketing group inbox or Teams Channel related to email best practices and/or Salesforce Marketing Cloud platform support</li><li>Works with the key partners internal and external to enhance training programs and documentation</li><li>Works with university practitioners on questions around email best practices through audit processes </li><li>Supports new template design system via documentation and website implementation with key partners</li><li>Identifies ways to collaborate and optimize processes within email and implements where applicable.</li><li>Backup creator and auditor of sender profiles</li><li>Documents processes and reviews adherence to best practices within the email space</li><li>Creates data extensions for Subscription 1.0 and 2.0 support</li></ul><p><br></p>
<p>We are looking for a talented and driven Marketing Manager to oversee and enhance our digital marketing efforts. This role will play a key part in managing our online presence, including ecommerce operations, content creation, and social media strategies, while collaborating closely with sales and service teams. The ideal candidate will bring expertise in digital tools and platforms, along with a strong understanding of B2B distributor and service-driven business models. <strong>This is a Contract to permanent position based on-site in Charlotte, North Carolina. </strong></p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize the Shopify ecommerce platform, including product listings, collections, and overall site functionality.</p><p>• Develop and produce engaging photo and video content to promote products, support educational initiatives, and drive customer engagement.</p><p>• Utilize AI tools to streamline marketing processes and enhance campaign efficiency.</p><p>• Collaborate with sales and service teams to align marketing strategies with long sales cycles and technical product offerings.</p><p>• Monitor and analyze performance metrics to identify opportunities for improvement and ensure marketing goals are met.</p><p>• Create and implement social media strategies to boost brand awareness and customer interaction.</p><p>• Plan and execute email marketing campaigns targeting B2B audiences.</p><p>• Develop content strategies tailored to screen printing, digital printing, and related industries.</p><p>• Maintain a strong focus on SEO to optimize web content and improve search engine rankings.</p><p>• Stay updated on industry trends and incorporate innovative techniques into marketing strategies.</p>
<p>We are looking for a skilled Digital Marketing Specialist to join our team in New Jersey. In this role, you will focus on creating, implementing, and analyzing digital marketing strategies to drive brand growth and customer engagement. This is a dynamic opportunity to apply your expertise in online marketing tools and techniques to make a measurable impact.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute digital marketing campaigns across various platforms to achieve business objectives.</p><p>• Manage Google Ads accounts, ensuring optimal performance and return on investment.</p><p>• Create and monitor email marketing campaigns to foster customer engagement and retention.</p><p>• Analyze website traffic and user behavior using Google Analytics to provide actionable insights.</p><p>• Optimize marketing strategies through data-driven adjustments and A/B testing.</p><p>• Collaborate with internal teams to align marketing efforts with overall business goals.</p><p>• Monitor industry trends and competitor activities to identify new opportunities.</p><p>• Generate detailed performance reports for digital marketing initiatives and present findings to stakeholders.</p><p>• Maintain and update content on digital platforms to ensure relevance and accuracy.</p>
<p>We are seeking an experienced <strong>Applications Architect</strong> to design, govern, and optimize enterprise application landscapes. This role is responsible for defining application architecture standards, ensuring integration and alignment across business systems, and guiding the implementation of scalable, secure, and maintainable technology solutions.</p><p>The Applications Architect works closely with business stakeholders, project managers, developers, and infrastructure teams to ensure applications support business objectives while minimizing technical risk.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Design and maintain <strong>enterprise application architecture</strong>, including:</li><li>ERP, CRM, HR, financial, and operational systems</li><li>Cloud, on-premise, and hybrid platforms</li><li>Integration patterns, middleware, APIs, and data flows</li></ul><p><br></p>
We are looking for a skilled Digital Marketing Specialist to take on the role of a HubSpot administrator within our team. This long-term contract position is ideal for someone with expertise in managing workflows, creating custom objects, and optimizing processes using the HubSpot platform. The successful candidate will play a vital role in ensuring the platform's functionality aligns with organizational goals.<br><br>Responsibilities:<br>• Act as the primary administrator for the HubSpot platform, overseeing integrations and system configurations.<br>• Develop and maintain custom objects, workflows, and automated processes to enhance operational efficiency.<br>• Assess current workflows and processes, recommending improvements for scalability and compliance.<br>• Provide expert advice on HubSpot best practices and governance standards.<br>• Collaborate with internal teams to understand priorities and deliver solutions accordingly.<br>• Participate in regular check-ins with stakeholders to report progress and align on objectives.<br>• Independently complete assigned tasks based on weekly alignment meetings.<br>• Offer training and guidance to internal teams to maximize HubSpot utilization.<br>• Continuously monitor the platform to ensure smooth operation and address any technical issues.
We are looking for a motivated Digital Marketing Coordinator to join our team in Charlotte, North Carolina. In this role, you will manage and optimize various digital marketing initiatives to drive engagement and brand visibility. This is a long-term contract position within the insurance industry, offering the opportunity to work on diverse projects and contribute to the growth of our online presence.<br><br>Responsibilities:<br>• Design and build engaging landing pages for new content and campaigns.<br>• Coordinate the publication of video content on YouTube, ensuring timely uploads and optimized descriptions.<br>• Monitor and manage comments on technician recruiting advertisements to maintain a positive brand image.<br>• Plan and schedule weekly social media posts using Hootsuite to enhance audience engagement.<br>• Collect and organize monthly ad receipts for accurate expense tracking.<br>• Review Google Maps brand locations to ensure accuracy and consistency.<br>• Track and respond to social mentions of the brand across various platforms.<br>• Generate and analyze monthly marketing metrics to measure the success of campaigns and identify areas for improvement.
<p>We are looking for an innovative and detail-oriented Digital Marketing Coordinator to lead paid media campaigns and optimize online marketing strategies. This role involves managing advertising platforms, enhancing brand visibility, and driving customer engagement through targeted campaigns. Join our team in Minneapolis, Minnesota, and contribute to impactful marketing initiatives that deliver measurable results.</p><p><br></p><p><strong><em>Responsibilities:</em></strong></p><p>• Develop and execute paid media strategies across platforms such as Google Ads and LinkedIn to maximize campaign performance.</p><p>• Monitor and analyze digital advertising metrics using tools like Google Analytics to evaluate effectiveness and identify areas for improvement.</p><p>• Create and manage email marketing campaigns through platforms like Mailchimp and HubSpot to engage audiences and promote services.</p><p>• Optimize website SEO, including both on-site and off-site strategies, to improve search engine rankings and organic traffic.</p><p>• Collaborate with cross-functional teams to align marketing efforts with organizational goals and branding guidelines.</p><p>• Manage B2B marketing initiatives to target key audiences and build strong client relationships.</p><p>• Conduct market research to identify trends and opportunities for campaign growth and innovation.</p><p>• Develop creative content and ad copy for digital marketing materials to effectively communicate brand messaging.</p><p>• Ensure compliance with advertising policies and industry standards for all marketing campaigns.</p><p>• Monitor budget allocations for paid media campaigns to ensure cost-efficiency and return on investment.</p>
We are looking for an experienced Web Content Manager to oversee the creation, management, and optimization of web content for a large-scale online platform. This long-term contract position is based in Washington, District of Columbia, and offers an excellent opportunity to contribute to impactful projects while ensuring the highest standards in user experience and accessibility. The ideal candidate will bring expertise in content management systems, web development, and testing processes to ensure seamless functionality and user engagement.<br><br>Responsibilities:<br>• Develop, manage, and maintain web content to ensure alignment with organizational goals and user needs.<br>• Conduct user acceptance testing (UAT) to validate web functionality, layout, and accessibility across multiple devices and browsers.<br>• Collaborate with front-end developers and other team members to troubleshoot and resolve content-related issues.<br>• Optimize content for search engines and improve user navigation through effective HTML and CSS implementation.<br>• Ensure compliance with accessibility standards, including screen reader usability and keyboard navigation.<br>• Monitor and analyze content performance metrics to identify areas of improvement.<br>• Write and edit web page content to ensure clarity, consistency, and alignment with brand guidelines.<br>• Implement updates and enhancements to the content management system (CMS) as required.<br>• Log and prioritize defects, providing clear documentation for resolution.<br>• Plan and execute high-volume testing cycles to ensure comprehensive coverage.
<p>Robert Half’s marketing and creative client is seeking a Digital Marketing Assistant for a 8-month contract. This is an onsite, 40-hour-per-week opportunity; candidates must be willing to work onsite 5 days per week. This role will assist dynamic digital brand initiatives including the planning, development, and execution of digital marketing strategies to help achieve business objectives across global web and digital channels. Working closely with cross-functional teams, the Digital Marketing Assistant will ensure all digital properties are innovative, engaging, and aligned with established brand guidelines.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Support go-to-market strategies by updating and maintaining digital channels </li><li>Assist with social media management, improving engagement and following</li><li>Contribute to digital and web traffic strategies </li><li>Aid in competitive market research and identify opportunities to improve performance </li><li>Assist in the development and distribution of digital content</li><li>Prepare reports on digital marketing campaign performance and analytics</li></ul>
<p>We are seeking an Audience Segmentation & Marketing Data Specialist to join our client's marketing team. This Specialist will play a key role in optimizing campaign performance and supporting data-driven marketing initiatives.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and manage audience segmentation strategies using behavioral, demographic, and firmographic data</li><li>Partner closely with analytics and data teams to define audience criteria and build actionable segments</li><li>Collaborate with business stakeholders to ensure alignment between audience management and campaign goals/KPIs</li><li>Generate ad hoc reports from the Enterprise Data Warehouse to support marketing efforts</li><li>Work with project leads, data analysts, and end-users to automate audience-related tasks</li><li>Maintain data loads within our marketing automation platform and troubleshoot related issues with internal and external teams</li><li>Ensure audience management practices are compliant with data privacy regulations such as GDPR and CCPA</li><li>Support A/B testing and audience experimentation to continuously refine targeting strategies</li><li>Document audience definitions, workflows, and best practices to ensure cross-functional visibility</li></ul><p><br></p>
<p>Senior Manager, SEO with 10+ years of experience needed for a full-time, hybrid position in Boston. MUST be a player-coach who is comfortable with both strategy and execution. MUST have experience with AEO and LLMs (non-negotiable). Only local candidates who can work hybrid in Boston will be considered. Salary is 150-160K.</p><p><br></p><p>***Please note that this is the same position we were working on in the fall but the client is now open to fully remote candidates as long as they're able to work east coast hours.***</p><p><br></p><p>We are seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive our organic search strategy into the future. This role goes beyond traditional SEO practices, requiring a leader who understands the evolution of search through user experience, Generative AI, Answer Engine Optimization (AEO), and large language models (LLMs). You will develop and execute a "Search Everywhere" strategy to enhance visibility, increase organic traffic, and attract high-value, converting users. This role will be instrumental in incorporating these practices into product and business development to meet the needs of our diverse audience.</p><p><br></p><p>This is an exciting opportunity for a forward-thinking individual who is eager to lead in a rapidly evolving digital landscape, driving innovation and growth through cutting-edge search strategies.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Strategic Leadership:</strong> Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals.</li><li><strong>Roadmap Execution:</strong> Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale.</li><li><strong>Data Analysis:</strong> Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives.</li><li><strong>Cross-Functional Collaboration:</strong> Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements.</li><li><strong>Discoverability:</strong> Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes.</li><li><strong>Ecosystem Management:</strong> Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge.</li><li><strong>Innovation:</strong> Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.</li><li><strong>Expert Consultation:</strong> Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance.</li></ul>
<p>We are looking for a highly motivated Office Manager to join our team in Raleigh, North Carolina. This role involves overseeing administrative operations, managing vendor relationships, and planning impactful office events. It is an excellent opportunity for a detail-oriented individual who thrives in a dynamic, fast-paced environment.</p><p><br></p><p>Responsibilities:</p><p>• Coordinate and oversee vendor contracts to ensure smooth operations and compliance.</p><p>• Build and maintain strong relationships with vendors to support organizational needs.</p><p>• Provide high-level administrative assistance, including calendar management, travel arrangements, and scheduling for leadership.</p><p>• Organize and execute board retreats and significant office events with precision and attention to detail.</p><p>• Support the Director of Communications and President with operational and administrative tasks.</p><p>• Manage facilities to ensure they are functional, well-maintained, and meet organizational standards.</p><p>• Adapt to shifting priorities and demands while maintaining diplomacy and professionalism.</p><p>• Ensure seamless communication across departments to support dynamic workplace needs.</p><p>• Take initiative to improve processes and contribute to the success of the organization.</p><p>• Serve as a key point of contact for internal and external stakeholders.</p>
<p><strong>On-Page SEO Specialist</strong></p><p>Remote Eligible (EST/CST Time zone) | Contract-to-Hire</p><p><br></p><p>Robert Half is partnering with an insurance client to hire an On-Page SEO Specialist. This position is remote; however, you must live in the United States within the Eastern or Central Time zone. The ideal professional will have hands-on production experience related to SEO and CMS optimization. Please note: This position will focus on the execution and production of on-page SEO. You will also play a supporting role in paid search efforts and partner cross functionally with team members on SEO best practices and strategy. </p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Own, manage, and optimize provided MarCom content across enterprise CMS platforms (i.e. WordPress, Kentico, Umbraco).</li><li>Partner with MarCom to ensure content accuracy, brand consistency, accessibility (WCAG), and compliance readiness.</li><li>Execute on-page SEO across multiple websites and landing pages including audits, keyword research, mapping, meta descriptions/metadata, internal linking, optimizing title tags, backlinking, and page speed. </li><li>Support the execution of paid search and social campaigns including alignment with content across digital channels.</li><li>Oversee SEO analytics: read, interpret, and analyze dashboards using GA4, Search Console, Looker Studio, and related tools to assess performance and identify opportunities for optimization. </li><li>Utilize crawl tools such as SEMrush, Ahrefs, Moz, and/or Screaming Frog to assess page health and fix issues. </li></ul>
<p>We are seeking a <strong>Social Media Specialist</strong> to support a large, nationally recognized healthcare organization’s Corporate Communications team. This role focuses on developing and sharing compelling social media content that highlights how the organization supports its patients, colleagues, and communities.</p><p>The ideal candidate has experience writing brand‑focused social copy, creating social‑optimized videos and graphics, and staying current with platform trends and best practices. This position requires a strong grasp of AP Style, excellent storytelling abilities, and the ability to communicate with clarity and creativity across multiple audiences.</p><p><br></p><p><strong>General Responsibilities</strong></p><ul><li>Collaborate with the Social Media Communications Manager and internal partners to identify and prioritize content opportunities.</li><li>Write concise, engaging copy for social posts, graphics, captions, and video scripts.</li><li>Curate, edit, post, and monitor content across corporate social channels in alignment with the communications editorial calendar.</li><li>Manage ongoing scheduling and posting across platforms including Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.</li><li>Partner with creative, photo, and video teams to deliver high‑quality visual content.</li><li>Implement brand storytelling using colleague, expert, patient, and partner testimonials.</li><li>Participate in social conversations to foster engagement and build brand awareness.</li><li>Support organic social campaigns tied to reputation management, PR initiatives, colleague celebrations, and healthcare observances; develop tools and assets for affiliate locations when needed.</li><li>Collaborate with PR, marketing, internal communications, HR, and consumer content teams to ensure alignment across channels.</li><li>Develop performance reports using internal benchmarks and KPIs; provide insights and recommendations for improvement.</li><li>Assist with social media monitoring during crisis or disaster response situations, using sound judgment and escalating issues as needed.</li></ul>
<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
<p>Essential Duties and Responsibilities:</p><p> · Knowledge of database coding and tables; as well as general database management</p><p> · Understanding of client management, support, and communicating progress and timelines accordingly</p><p> · Organizes and/or leads Informatics projects in the implementation/use of new data warehouse tools and systems</p><p> · Ability to train new hires; as well as lead in training of new client staff members</p><p> · Understanding data schema and the analysis of database performance and accuracy</p><p> · Understanding of ETL tools, OLAP design, and data quality processes</p><p> · Knowledge of Business Intelligence life cycle: planning, design, development, validation, deployment, documentation, and ongoing support</p><p> · Working knowledge of electronic medical records software (eCW, Nextgen, etc) and the backend storage of that data</p><p> · Ability to generate effective probability modeling and statistics as it pertains to healthcare outcomes and financial risks</p><p> · Ability to manage sometimes lengthy and complicated projects from throughout the life cycle and meet the deadlines associated with these projects</p><p> · Development, maintenance, technical support of various reports and dashboards</p><p> · Knowledge of Microsoft® SQL including coding language, creation of tables, stored procedures, and query design</p><p> · Fundamental understanding of outpatient healthcare workflows</p><p> · Knowledge of relational database concepts and flat/formatted file processing.</p><p> · Possesses strong commitment to data validation processes in order to ensure accuracy of reporting (internal quality control)</p><p> · Possesses a firm grasp of patient confidentiality and system security practices to prevent HIPAA and other security violations.</p><p> · Knowledge of IBM Cognos® or other database reporting software such as SAS, SPSS, and Crystal Reports</p><p> · Ability to meet the needs of other members of the Informatics department to maximize efficiency and minimize complexity of end-user products</p><p><br></p><p>Requirements:</p><p> · Education: Bachelor's Degree</p><p> · Proven experience as a dbt Developer or in a similar Data Engineer role.</p><p> · Expert-level SQL skills — capable of writing, tuning, and debugging complex queries across large datasets.</p><p> · Strong experience with Snowflake or comparable data warehouse technologies (BigQuery, Redshift, etc.).</p><p> · Proficiency in Python for scripting, automation, or data manipulation.</p><p> · Solid understanding of data warehousing concepts, modeling, and ELT workflows.</p><p> · Familiarity with Git or other version control systems.</p><p> · Experience working with cloud-based platforms such as AWS, GCP, or Azure.</p><p><br></p><p><br></p>
<p>Digital Marketing Specialist</p><p>Location: Dallas, TX (On-site, 5 days/week)</p><p>Salary Range: $80,000–$85,000</p><p>Employment Type: Full-time</p><p><br></p><p>About the Role</p><p>We are seeking a Growth Marketing Specialist to lead advertising strategy and execution across multiple business units for our client. This role is ideal for a data-driven marketer who thrives in a fast-paced, collaborative environment and is passionate about driving measurable growth.</p><p><br></p><p>Key Responsibilities</p><ul><li>Lead Generation: Develop and execute marketing strategies to generate qualified leads for three distinct business units: commercial, residential, and specialty services.</li><li>Advertising Management: Own and manage advertising budgets ($150K–$250K annually) across digital and traditional channels.</li><li>Digital Marketing: Plan and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads.</li><li>Monitor performance and adjust strategies for maximum ROI.</li><li>Traditional Marketing: Coordinate direct mail campaigns and print advertising.</li><li>Analytics & Reporting: Track, analyze, and report on campaign performance using Google tools and other analytics platforms.</li><li>Collaboration: Partner with sales teams to ensure lead quality and CRM optimization.</li><li>Work closely with internal marketing team on content, creative, and brand awareness initiatives.</li><li>Liaise with external SEO vendor for organic growth strategies.</li><li>CRM Management: Utilize and improve existing CRM systems (industry-specific software and Pipedrive).</li></ul>
