We are looking for a highly skilled Digital Marketing Specialist to join our team on a long-term contract basis. This role requires expertise in driving online marketing strategies, optimizing campaigns, and utilizing data insights to enhance performance. Based in New York, New York, the position offers an exciting opportunity to contribute to impactful digital initiatives.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to achieve business goals.<br>• Manage and optimize Google Ads campaigns to maximize ROI and drive targeted traffic.<br>• Analyze website and campaign performance using Google Analytics to identify trends and opportunities.<br>• Oversee email marketing campaigns, ensuring content is engaging and aligned with brand guidelines.<br>• Conduct keyword research and implement SEO tactics to improve website visibility.<br>• Monitor and report on the effectiveness of digital campaigns, providing actionable recommendations.<br>• Collaborate with cross-functional teams to ensure consistent messaging across all digital platforms.<br>• Stay updated on industry trends and emerging technologies to maintain competitive advantage.<br>• Create and maintain detailed documentation of campaigns, processes, and analytics.<br>• Provide training or support to team members on digital tools and strategies as needed.
We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.
We are looking for a skilled Digital Content Specialist to join a reputable non-profit organization in Chicago, Illinois. In this long-term contract role, you will collaborate closely with developers and marketing teams to manage and enhance digital content across various platforms. The ideal candidate will possess strong writing skills, a deep understanding of digital communication strategies, and a keen eye for detail.<br><br>Responsibilities:<br>• Collaborate with developers to update and maintain website content, ensuring accuracy and alignment with organizational goals.<br>• Design and implement user-focused content strategies using a content management system (CMS).<br>• Create compelling ad copy and promotional materials for fundraising events and digital campaigns.<br>• Conduct regular audits of website pages, making targeted edits to improve clarity and user experience.<br>• Adapt source materials, such as brochures or project briefs, into engaging web content tailored for diverse audiences.<br>• Manage editorial calendars and oversee the lifecycle of digital content to ensure timely updates and governance.<br>• Perform keyword research to optimize content for search engines and enhance visibility.<br>• Upload video assets to platforms like YouTube, writing detailed descriptions and metadata to improve discoverability.<br>• Collaborate with stakeholders to ensure digital collateral aligns with branding and communication standards.
<p><strong>Marketing Mix Modeling Analyst - Contract, Hybrid schedule in Plano, 40 hours a week!</strong></p><p>Robert Half is looking for a Marketing Mix Modeling Analyst to bring on contract, 40 hours a week. <strong>Marketing Mix Modeling Analyst</strong> will be managing stakeholders, internal and external, working day to day in data science and statistics as it applies to media. <strong>Marketing Mix Modeling Analyst</strong> will interpret vendor-led marketing mix modeling outputs and translate findings into actionable insights working alongside strategy, media, partnerships and event teams. <strong>Marketing Mix Modeling Analyst</strong> will be comfortable presenting insights routinely to stakeholders and be able to break down the information into digestible pieces. <strong>Marketing Mix Modeling Analyst</strong> will lead scenario planning and support budgeting conversations. <strong>Marketing Mix Modeling Analyst </strong>will be analyzing large data sets, identifying trends, patterns and insights to drive strategies and present findings to stakeholders, using reports and visualizations.</p><p><br></p><p><br></p>
We are looking for a detail-oriented Email Marketing Manager to join our team in New York, New York. In this Contract-to-Permanent position, you will play a pivotal role in managing and executing email marketing campaigns while ensuring seamless collaboration across multiple teams. This role requires adaptability, precision, and the ability to thrive in a fast-paced environment.<br><br>Responsibilities:<br>• Manage and execute email marketing campaigns using platforms such as Salesforce, HubSpot, or similar tools.<br>• Collaborate with regional teams to address ticket requests and ensure timely campaign delivery.<br>• Conduct quality assurance checks to maintain high standards for email design and functionality.<br>• Build and optimize email journeys using tools like Salesforce Journey Builder.<br>• Support promotional projects for festivals and events throughout the year, including push notifications and digital wallet passes.<br>• Work with internal teams to ensure alignment and effective execution of marketing strategies.<br>• Adapt to changing priorities and fast-paced workflows while maintaining composure under pressure.<br>• Travel occasionally to support events and campaigns as needed.<br>• Assist with ad hoc projects, ensuring timely and accurate delivery of marketing assets.
We are looking for a creative and strategic Social Media Manager to lead digital marketing efforts and enhance brand visibility across platforms. Based in Edison, New Jersey, this role requires expertise in crafting compelling content, analyzing performance metrics, and executing targeted campaigns to engage audiences effectively. The ideal candidate will bring a strong blend of technical skills and innovative thinking to drive social media success.<br><br>Responsibilities:<br>• Develop and implement comprehensive social media strategies that align with business goals and enhance brand presence.<br>• Design visually appealing and impactful content using tools like Adobe Creative Cloud and Canva.<br>• Manage editorial calendars to ensure consistent and timely delivery of content across platforms.<br>• Monitor and analyze performance metrics using tools such as Facebook Insights and Google Analytics to refine strategies.<br>• Create engaging advertisements tailored to the target audience and optimize them for maximum impact.<br>• Stay updated on industry best practices and emerging trends to maintain a competitive edge in social media marketing.<br>• Write and publish blogs that align with brand messaging and resonate with the audience.<br>• Collaborate with cross-functional teams to ensure cohesive branding and messaging.<br>• Increase brand awareness by fostering community engagement and building strong relationships with followers.<br>• Conduct research to identify opportunities for growth and innovation in social media campaigns.
We are looking for an experienced Email Marketing Specialist to join our team in Atlanta, Georgia. In this long-term contract position, you will play a vital role in creating and managing impactful email campaigns that drive engagement and deliver measurable results. If you are passionate about leveraging email marketing strategies and possess strong expertise in Salesforce Marketing Cloud, we encourage you to apply.<br><br>Responsibilities:<br>• Develop and execute lifecycle email campaigns, ensuring optimal delivery, mobile responsiveness, and accessibility.<br>• Design and implement segmentation strategies, suppression lists, and deployment schedules to target specific audiences effectively.<br>• Monitor and maintain email list health, including domain authentication and compliance with industry standards.<br>• Conduct thorough quality assurance checks to ensure accuracy and functionality across email campaigns.<br>• Manage templates, integrations, and platform configurations within Salesforce Marketing Cloud.<br>• Collaborate with internal teams to align email marketing efforts with broader organizational goals.<br>• Analyze campaign performance metrics and provide actionable insights to improve future strategies.<br>• Stay updated on email marketing trends and best practices to enhance campaign effectiveness.<br>• Troubleshoot and resolve technical issues related to email platform functionality.
We are looking for an experienced Digital Strategist to join our team in Atlanta, Georgia. As part of the Restaurants & Catering industry, this role focuses on creating innovative strategies that drive engagement and enhance customer experiences across digital platforms. This is a long-term contract position with opportunities to collaborate closely with creative teams and brand managers.<br><br>Responsibilities:<br>• Lead the creative briefing process to ensure campaigns align with brand voice, strategic objectives, and customer expectations.<br>• Collaborate with senior strategists, creative teams, and brand managers to ensure all digital touchpoints reflect overarching campaign goals.<br>• Monitor and analyze campaign performance metrics, using data insights to refine strategies and enhance outcomes.<br>• Conduct A/B testing to optimize content, subject lines, and user journeys, delivering measurable improvements.<br>• Share insights and foster a collaborative environment that encourages continuous learning and innovation.<br>• Utilize tools like Movable Ink and MoEngage to create dynamic content and personalized lifecycle campaigns.<br>• Develop strategies based on data-driven decision-making, leveraging analytics for campaign reporting and optimization.<br>• Balance creative thinking with analytical approaches to craft customer journeys and engaging digital experiences.<br>• Effectively communicate complex strategies to creatives and stakeholders, ensuring alignment and understanding.<br>• Manage multiple projects and priorities in a fast-paced environment, maintaining organization and meeting deadlines.
We are looking for a Digital Marketing Specialist to join our team on a contract basis in La Mirada, California. This role is ideal for a creative and meticulous individual who thrives in a fast-paced environment and enjoys collaborating across teams to execute impactful marketing initiatives. You will play a pivotal role in managing digital campaigns, optimizing website content, and supporting marketing strategies to drive brand visibility and engagement.<br><br>Responsibilities:<br>• Update and maintain website content, including images, banners, product details, disclaimers, FAQs, and event information.<br>• Coordinate email marketing campaigns through HubSpot, including managing lists, handling inquiries, and scheduling eblasts.<br>• Review and oversee the development of marketing collateral, signage, and promotional campaigns to ensure alignment with brand standards.<br>• Support tradeshow preparations by updating digital showrooms and distributing marketing assets to representatives.<br>• Collaborate with various departments to develop creative solutions and deliverables for marketing projects.<br>• Monitor and analyze digital marketing metrics using tools like Google Analytics and Google AdWords to refine strategies.<br>• Assist in the creation and implementation of targeted advertising campaigns across digital platforms.<br>• Ensure all marketing materials and communications are proofread for accuracy and consistency.<br>• Manage multiple projects simultaneously while adhering to deadlines and prioritizing tasks effectively.
<p>We are looking for a skilled Web Content Manager to join our client in Philadelphia, PA. This role requires a creative and analytical individual who excels in managing website content, optimizing user experiences, and leveraging content strategies to support organizational goals. If you are passionate about web development and crafting engaging online experiences, this position offers an exciting opportunity to make a significant impact.</p><p><br></p><p>Responsibilities:</p><p>• Develop, manage, and maintain website content using WordPress and other content management systems.</p><p>• Create and optimize landing pages to enhance user engagement and conversion rates.</p><p>• Implement A/B testing strategies to evaluate and improve UX functionality.</p><p>• Collaborate with stakeholders to align web content with organizational goals and strategies.</p><p>• Monitor and analyze website performance to identify areas for improvement.</p><p>• Ensure website content adheres to SEO best practices to increase online visibility.</p><p>• Coordinate web development projects, ensuring timely and accurate implementation.</p><p>• Write, edit, and publish high-quality content that resonates with the target audience.</p><p>• Conduct regular audits to ensure web content is up-to-date and functioning properly.</p><p>• Provide technical support and troubleshoot issues related to website functionality.</p>
We are looking for a skilled and detail-oriented Marketing Database Specialist to join our team on a long-term contract basis. This position involves managing, maintaining, and enhancing the health of our marketing database to support effective campaign execution, segmentation, and reporting. The ideal candidate should have a strong background in data management, compliance with global privacy standards, and hands-on experience with marketing automation platforms.<br><br>Responsibilities:<br>• Oversee the accuracy, integrity, and ongoing maintenance of the marketing database through regular monitoring and validation.<br>• Prepare, format, and manipulate data in Excel prior to importing into systems such as Pardot or Salesforce.<br>• Execute routine database cleanup, list management, and campaign-related data processes.<br>• Develop and manage dynamic lists, suppression lists, automation rules, and completion actions within marketing automation tools.<br>• Ensure compliance with global data privacy regulations by implementing proper governance and segmentation practices.<br>• Collaborate with global marketing managers and stakeholders to support reporting and insights initiatives.<br>• Conduct extensive training to familiarize yourself with systems, processes, and stakeholders during the initial onboarding period.<br>• Identify opportunities to improve database workflows and implement best practices for operational efficiency.<br>• Monitor and enforce adherence to data governance policies to ensure consistent platform usage.<br>• Support the team with ad hoc data tasks and reporting needs as required.
<p>We are looking for a dynamic Social Media Specialist to join our team in northern New Jersey. This Contract to permanent position offers an exciting opportunity to enhance brand visibility through creative social media strategies and effective communication. The ideal candidate will have expertise in managing social media platforms, creating compelling content, and driving engagement across diverse audiences.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute innovative social media strategies to enhance brand awareness and audience engagement.</p><p>• Create and manage high-quality content, including copywriting and graphic design, tailored to various social media platforms.</p><p>• Monitor social media trends and tools to optimize campaign performance and maintain a competitive edge.</p><p>• Collaborate with internal teams to align social media efforts with broader marketing and communication goals.</p><p>• Produce high-quality photography for use across social media and marketing channels.</p><p>• Analyze social media metrics to measure the success of campaigns and identify areas for improvement.</p><p>• Manage internal and external communications to ensure consistent messaging and branding.</p><p>• Stay updated on emerging social media technologies and best practices to drive continuous improvement.</p><p>• Work onsite 2-3 days per week to support team collaboration and project execution.</p><p>• Lead the development of social media advertising initiatives to target specific audiences effectively.</p><p><br></p><p><br></p><p>02720-0013275404</p><p><br></p>
We are looking for a skilled Social Media Specialist to join our team on a long-term contract basis. This role offers the flexibility of remote work, with a preference for candidates located on the East Coast. The ideal candidate will have a strong background in social media management, content creation, and analytics, with a passion for engaging audiences across multiple channels.<br><br>Responsibilities:<br>• Develop and execute comprehensive social media strategies tailored to various platforms, including Meta, TikTok, LinkedIn, and Twitter.<br>• Create and curate engaging content that aligns with brand guidelines and resonates with target audiences.<br>• Monitor and analyze social media performance metrics to optimize campaigns and improve audience engagement.<br>• Manage paid and organic social media campaigns, ensuring alignment with broader marketing goals.<br>• Stay up-to-date with industry trends and platform updates to enhance social media strategies.<br>• Collaborate with internal teams to align social media efforts with overall business objectives.<br>• Respond to audience inquiries and comments in a timely and meticulous manner to foster community engagement.<br>• Test and implement new tools and techniques to improve content delivery and campaign outcomes.<br>• Prepare regular reports detailing social media campaign performance and insights.<br>• Assist with the transition to regular hours as workload increases.
<p>This position is based out of our headquarters located in Miami, FL and requires travel to special events as needed (approximately 30%).</p><p><br></p><p>Roles & Responsibilities</p><p><br></p><p>Brand Strategy & Marketing Execution (60%)</p><p>Lead the development and execution of brand strategies and go-to-market plans that excite consumers and energize sales teams</p><p>Build and maintain a brand activity calendar, product release schedule, and manage budgets accordingly</p><p>Drive product development from ideation to shelf — including positioning, packaging, timelines, storytelling, and cross-functional execution</p><p><br></p><p>Business & Brand Performance (20%)</p><p>Monitor and report on brand performance, financial KPIs, and consumer engagement metrics</p><p>Manage brand P& Ls and collaborate with Sales, Supply Chain, and Business Intelligence on forecasting, ROI analysis, and demand planning</p><p>Recommend budget revisions, resource allocation, and optimization strategies based on performance and business needs</p><p><br></p><p>Promotional & Event Activation (10%)</p><p>Execute marketing communications including digital campaigns, print, social, TV/radio, signage, event collateral, and point-of-sale materials</p><p>Support and attend key industry events to maximize brand exposure and connect with core consumers</p><p>Coordinate all brand presence at events including planning, setup, and live activation</p><p><br></p><p>Consumer & Market Insights (10%)</p><p><br></p><p>Stay on top of industry trends, consumer behaviors, and competitive activity</p><p>Conduct regular market visits and leverage internal and external data sources (SAP, Power BI, etc.) to inform brand strategy</p><p>Partner with other brand managers to share intelligence and uncover white space opportunities</p><p><br></p><p>Skills & Abilities</p><p>Ability to lead inter-departmental teams to achieve brand objectives</p><p>Strategic thinking and analytical capability</p><p>Ability to multitask and prioritize in a deadline-driven environment</p><p>Ability to work in teams or on an individual basis</p><p>Demonstrated ability to produce creative ideas and elicit creative ideas from others</p><p>Understanding of the full marketing mix</p><p>Ability to communicate effectively to all levels of staff</p><p>Proficiency with Microsoft Office products, SAP, and data reporting software such as Power BI</p><p>Knowledge of budget and financial reporting, providing analytics</p><p>Strong strategic thinker with creative flair and business acumen</p><p>Excellent communicator with experience influencing across departments</p><p>Highly organized, deadline-driven, and comfortable working in fast-paced, entrepreneurial environments</p><p>Proficiency in Microsoft Office, SAP, and data tools like Power BI</p><p><br></p><p>Requirements</p><p><br></p><p>3+ years of brand management or consumer product marketing experience</p><p><br></p><p>Must be comfortable working in a smoking environment</p><p><br></p><p>Experience in tobacco, spirits, luxury, or lifestyle categories preferred</p><p><br></p><p>Spanish language proficiency a plus</p>
<p>We are looking for a dynamic Content Strategist to join our team for an ongoing 100% remote opportunity. In this long-term contract role, you will play a key part in developing and executing engaging campaigns that align with our business goals. If you have a passion for creating compelling content and enjoy working in a collaborative environment, we encourage you to apply.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute one creative campaign per week, focusing on special topics to drive engagement.</p><p>• Create high-quality content across various formats, including blogs, social media posts, and landing pages.</p><p>• Design visually appealing graphics using tools such as Adobe Express or Canva to complement content.</p><p>• Manage and optimize social media content, ensuring consistency and relevance across platforms.</p><p>• Write and edit compelling copy for blogs, social media, email marketing, and other digital assets.</p><p>• Collaborate with stakeholders to ensure content aligns with company objectives and audience needs.</p><p>• Utilize HubSpot for marketing automation tasks, including campaign tracking and analytics.</p><p>• Produce 4-5 social media posts weekly to maintain a strong online presence.</p><p>• Conduct research to stay updated on industry trends and incorporate them into content strategies.</p><p>• Optimize landing pages to enhance user experience and conversion rates.</p>
<p>We are looking for a detail-oriented Email Marketing Specialist to join our team in ATLANTA GEORGIA. In this long-term contract position, you will play a critical role in ensuring the accuracy and effectiveness of high-volume email campaigns. This is a technical and quality assurance-focused role, ideal for someone who thrives in a dynamic, fast-paced environment and values precision and process.</p><p><br></p><p>Responsibilities:</p><p>• Conduct thorough quality assurance (QA) checks for high-volume email campaigns, ensuring accuracy in links, personalization, segmentation, compliance, and rendering.</p><p>• Build and update customer journeys within Salesforce, including creating and managing segmentation using basic queries.</p><p>• Utilize QA and deployment tools, such as Lucid and Lens, to ensure flawless campaign execution.</p><p>• Collaborate closely with marketing and technical teams to align on campaign goals and resolve any technical issues.</p><p>• Monitor and maintain consistency across all campaigns to meet brand and compliance standards.</p><p>• Troubleshoot and resolve rendering issues across various email clients and platforms.</p><p>• Stay up-to-date with industry trends and best practices in email marketing.</p><p>• Optionally leverage knowledge of the music or live entertainment industry to enhance campaign relevance and engagement.</p>
We are looking for a dedicated Social Media Specialist to oversee and enhance our company's online presence across various platforms. This long-term contract position is based in Atlanta, Georgia, and offers an exciting opportunity to collaborate within a dynamic corporate communications team. If you have a passion for crafting impactful content and utilizing analytics to drive engagement, we encourage you to apply.<br><br>Responsibilities:<br>• Manage daily operations and content publishing for social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and limited activities on X.<br>• Develop and implement social media strategies that align with the company’s branding and communication goals.<br>• Collaborate with internal stakeholders across multiple business lines to ensure cohesive messaging.<br>• Monitor, analyze, and report on social media performance using KPIs and insights to guide decision-making.<br>• Write, edit, and publish compelling content tailored to target audiences and brand voice.<br>• Work closely with a creative team to produce engaging visuals and multimedia content.<br>• Utilize tools such as Sprout Social, Hootsuite, or Sprinklr to streamline social media management.<br>• Coordinate with a global marketing team of 30 professionals to ensure consistency across campaigns.<br>• Maintain accountability for meeting deadlines and delivering quality results.<br>• Stay updated on industry trends and emerging social media technologies to enhance strategy.
<p><strong>Director of Marketing</strong></p><p><br></p><p><strong>About the Role</strong></p><p>Our client is seeking a dynamic and strategic <strong>Director of Marketing</strong> to lead the firm’s marketing, business development, and public relations efforts. This executive-level position plays a key role on the Leadership Team, collaborating closely with the President and studio leaders to shape and execute initiatives that drive brand awareness, support growth, and reinforce the firm’s mission and values.</p><p>This is a high-impact opportunity for a marketing leader with deep experience in professional services, a collaborative mindset, and a passion for purposeful design.</p><p><strong>Key Responsibilities</strong></p><p><strong>Marketing Leadership & Strategy</strong></p><ul><li>Lead development and execution of firmwide marketing strategy aligned with business goals</li><li>Manage and mentor the marketing team across offices</li><li>Oversee key deliverables including proposals, presentations, and marketing collateral</li><li>Direct website strategy, content, and digital engagement</li><li>Develop and manage the firm’s annual marketing budget</li><li>Improve systems, workflows, and tools to enhance marketing efficiency (Deltek experience a plus)</li></ul><p><strong>Business Development</strong></p><ul><li>Support studio-specific and firmwide business development planning</li><li>Guide lead generation, pipeline tracking, and CRM reporting</li><li>Plan and execute special events and outreach efforts</li><li>Coach staff for client interviews and pursuit strategies</li></ul><p><strong>Public Relations & Communications</strong></p><ul><li>Oversee PR strategy with support from internal and external resources</li><li>Manage the firm’s social media calendar and content</li><li>Develop press releases, award submissions, and speaking opportunities</li><li>Generate story ideas and content to elevate firm visibility across markets</li></ul><p><strong>What You Bring</strong></p><p><strong>Required Qualifications</strong></p><ul><li>Bachelor’s degree in marketing, communications, or a related field</li><li>10+ years of experience in professional services marketing</li><li>Demonstrated success leading and growing a marketing team</li><li>Expertise in business development and public relations strategy</li><li>Excellent written and verbal communication skills</li><li>Proficiency in Adobe InDesign and related tools</li><li>Experience developing and managing marketing budgets</li></ul><p><strong>Preferred Qualifications</strong></p><ul><li>Background in architecture, engineering, construction, or planning (A/E/C)</li><li>Familiarity with urban design, landscape architecture, and land planning</li><li>CPSM certification and/or active SMPS membership</li><li>Master’s degree in marketing or related discipline</li></ul><p><strong>Why Join Design Workshop?</strong></p><p> Design Workshop is a purpose-driven design firm committed to innovation, collaboration, and environmental and social impact. With studios across the country, we offer the opportunity to work on meaningful projects that shape communities. We foster a diverse and inclusive workplace where all voices are valued and encouraged.</p>
<p>We are looking for an experienced Media Strategist to lead strategic media planning efforts within the pharmaceutical industry. This long-term contract role is based in Wilmington, Delaware, and focuses on developing comprehensive media strategies that effectively target healthcare professionals while ensuring alignment with brand objectives and compliance standards. The ideal candidate will have extensive experience in pharmaceutical media planning, omnichannel strategy, and agency collaboration.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement media strategies across multiple brands and therapeutic areas to support business objectives.</p><p>• Translate brand goals into actionable media plans designed to drive engagement and measurable outcomes.</p><p>• Collaborate with brand teams to ensure seamless integration of media strategies into broader marketing plans.</p><p>• Lead annual brand planning efforts, including launch readiness and lifecycle management, while aligning media plans with key milestones.</p><p>• Manage relationships with external media agencies to ensure quality execution, strategic alignment, and adherence to budgets.</p><p>• Conduct agency briefings, oversee performance evaluations, and negotiate contracts with media partners.</p><p>• Monitor campaign performance, analyze key metrics such as reach and engagement, and optimize strategies based on results.</p><p>• Partner with analytics teams to refine targeting strategies and generate actionable insights for continuous improvement.</p><p>• Stay informed on emerging media trends, innovations, and compliance requirements specific to the pharmaceutical industry.</p><p>• Collaborate with cross-functional teams, including medical, legal, and analytics departments, to present strategies and performance updates.</p>
<p>Our client is looking for an experienced Vice President of Investor Relations to join a leading publicly traded global company in Jersey City, New Jersey. In this key leadership role, you will act as the primary liaison between the organization and its stakeholders, ensuring effective communication of financial performance and strategic initiatives. This position offers flexibility, with the option to work remotely or on-site two days per week for candidates based on the East Coast.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute comprehensive investor relations strategies that align with the company's financial goals and long-term vision.</p><p>• Act as the primary point of contact for investors, analysts, and other stakeholders, ensuring clear and consistent communication.</p><p>• Manage and oversee financial reporting processes, including annual budgets and month-end close activities.</p><p>• Prepare and deliver presentations to investors, highlighting key business developments and financial performance.</p><p>• Collaborate with executive leadership to shape the company's narrative for the investment community.</p><p>• Analyze market trends and competitor activities to provide insights that drive strategic financial decisions.</p><p>• Ensure compliance with regulatory requirements and maintain transparency in all investor-related communications.</p><p>• Lead initiatives to attract and retain institutional investors by fostering strong relationships and trust.</p><p>• Monitor and evaluate the effectiveness of investor relations programs, making improvements as needed.</p><p>• Coordinate with internal teams to gather accurate data and reports for investor updates.</p>
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul><p><br></p>
<p>Paid Social Strategy & Execution </p><p>● Own the development, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, LinkedIn, Snapchat, and more </p><p>● Build tactical media plans including segmentation, budget allocation, flighting, testing, and performance measurement </p><p>● Manage daily pacing, budget tracking, and audience performance—making real-time adjustments to maximize results </p><p>● Analyze campaign data to surface insights and drive continuous improvement </p><p>● Translate performance into clear, actionable reporting for internal and client-facing updates Creator, Influencer, and Affiliate Support </p><p>● Activate paid campaigns in collaboration with influencers, creators, and affiliate partners </p><p>● Whitelist creator content on Meta and TikTok to extend reach and impact </p><p>● Partner with internal teams to align paid, content, and influencer efforts </p><p>● Weigh in on briefs, assets, and creative strategy to drive performance across formats Innovation & Platform Leadership </p><p>● Test new ad formats, beta tools, and platform-first features as they roll out </p><p>● Stay sharp on platform shifts, privacy policy changes, and new creative trends </p><p>● Collaborate cross-functionally to bring breakthrough concepts to life </p><p>● Shape our agency’s POV on what’s next in paid social, influencer marketing, and the broader creator economy</p>
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul><p><br></p>
<p><strong>Job Description:</strong></p><p>We are looking for a results-oriented <strong>Marketing Automation Specialist</strong> to join our team and streamline our marketing efforts through cutting-edge automation tools and processes. As a Marketing Automation Specialist, you will be responsible for designing, implementing, and optimizing marketing automation workflows to enhance campaign efficiency and performance. This role requires technical expertise in automation platforms, a strong understanding of marketing processes, and the ability to analyze and act on campaign data.</p><p>Your work will play a key role in driving personalized customer engagement, improving lead generation, and growing brand awareness. If you are passionate about leveraging technology to scale marketing performance, apply now to make an impactful contribution to our team.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Implement and Manage Automation Tools:</strong> Configure, integrate, and administer marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua to support campaigns effectively.</li><li><strong>Develop Automation Workflows:</strong> Design and maintain workflows for email marketing, lead nurturing, CRM integrations, and other digital marketing efforts.</li><li><strong>Analyze Campaign Data:</strong> Track and evaluate campaign performance by analyzing KPIs, including open rates, click-through rates, and conversions, to identify optimization opportunities.</li><li><strong>Personalized Marketing Campaigns:</strong> Assist in developing segmentation strategies to deliver personalized, data-driven content to defined audience segments.</li><li><strong>Optimize Lead Scoring Models:</strong> Collaborate with sales and marketing teams to refine lead scoring processes and improve sales alignment.</li><li><strong>Enhance Customer Journeys:</strong> Map and improve customer journeys by leveraging automation tools to deliver engaging, relevant content.</li><li><strong>Collaborate Across Teams:</strong> Work closely with content creators, designers, and digital marketing teams to align automation strategies with broader marketing initiatives.</li><li><strong>Maintain Data Integrity:</strong> Ensure CRM and automation platforms are updated with accurate and compliant data to streamline workflows and regulatory compliance.</li><li><strong>Support Campaign Launches:</strong> Troubleshoot technical issues related to automation and ensure timely execution of campaigns.</li><li><strong>Stay Updated:</strong> Research and recommend new automation tools, technologies, and strategies to stay ahead in the digital marketing landscape.</li></ul><p><br></p>
<p>We are looking for an experienced Product Marketing Manager to lead the strategic development and execution of marketing initiatives for B2B banking products. This role involves driving product positioning, market segmentation, and lifecycle management to ensure successful product launches and sustained market growth. The ideal candidate will have a strong background in product management and marketing, coupled with expertise in developing strategies that resonate with target audiences. B2B banking product specific experience is required. This position is 3 days per week in the office. </p><p><br></p><p>Responsibilities:</p><p>• Develop and implement marketing strategies for B2B banking products, focusing on positioning, pricing, and segmentation.</p><p>• Manage the complete product lifecycle, from ideation to launch and ongoing market performance.</p><p>• Collaborate with cross-functional teams to design and execute new product development and implementation plans.</p><p>• Conduct market research to identify customer needs and emerging trends, ensuring products remain competitive.</p><p>• Lead the creation of compelling marketing content to support product launches and campaigns.</p><p>• Monitor and analyze product performance metrics to refine strategies and optimize results.</p><p>• Partner with sales teams to align product marketing strategies with business objectives and drive revenue growth.</p><p>• Coordinate product launch efforts, ensuring all aspects of the rollout are executed seamlessly.</p><p>• Develop and maintain strong relationships with stakeholders to ensure clear communication and alignment.</p><p>• Provide insights and recommendations to senior leadership based on market analysis and competitive positioning.</p>
