<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.</p><p> </p><p>Responsibilities:</p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul><p><br></p>
<p>Robert Half is seeking an experienced E-Commerce Marketing Specialist for a contract to hire position with our client in Southfield, Michigan. As an E-Commerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. </p><p><br></p><p>Responsibilities: </p><ul><li>Develop and execute e-commerce marketing strategies to increase online traffic, conversion rates, and revenue.</li><li>Manage and optimize the e-commerce platform, ensuring product listings are accurate and up to date.</li><li>Collaborate with the marketing team to create compelling product descriptions and engaging content.</li><li>Conduct market research and analyze competitor activities to identify opportunities and trends.</li><li>Implement SEO and SEM best practices to improve the website's search engine rankings.</li><li>Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement.</li><li>Work within e-commerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central.</li><li>Coordinate with cross-functional teams to plan and execute promotional campaigns.</li><li>Monitor and respond to customer feedback and inquiries to enhance customer satisfaction.</li><li>Stay up to date with e-commerce industry trends and best practices.</li></ul><p><br></p>
<p>We are looking for a talented Paid Media Manager to oversee and optimize digital advertising campaigns across various platforms, working onsite for our client based in Ferndale, Michigan. This Contract-to-permanent position offers an exciting opportunity to work with dynamic clients in diverse industries, managing paid and organic social media campaigns. If you have a passion for digital marketing strategies, managing paid advertising budgets, and have a knack for driving impactful results, we encourage you to apply. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute paid media campaigns across platforms such as Google Ads, Meta/Facebook, LinkedIn, Instagram, and TikTok.</p><p>• Monitor campaign performance metrics using tools like Google Analytics and Tableau, ensuring optimal results.</p><p>• Manage budgets for paid media initiatives, including end-of-month ad spend reporting and reconciliation.</p><p>• Perform quality assurance testing and light copywriting to refine campaign materials.</p><p>• Collaborate with teams to send newsletters and track workflow using project management tools.</p><p>• Build and test pages in WordPress, including A/B testing to improve user engagement.</p><p>• Evaluate the success of campaigns and provide actionable recommendations for improvement.</p><p>• Enhance programmatic media strategies to deliver targeted advertising solutions.</p><p>• Utilize organic social media tools like Sprout to manage and analyze social campaigns.</p>
<p>We are looking for an experienced Email Marketing Specialist to lead and optimize email marketing strategies for a dynamic company in Livonia, Michigan. In this role, you will leverage your expertise to design impactful campaigns, improve customer engagement, and drive measurable business outcomes. The ideal candidate will bring a strong background in email marketing platforms, campaign development, and strategic planning.</p><p><br></p><p>Responsibilities:</p><p>• Develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.</p><p>• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.</p><p>• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.</p><p>• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.</p><p>• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.</p><p>• Maintain and enhance customer databases to improve segmentation and targeting.</p><p>• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.</p><p>• Stay updated on industry trends and best practices to continuously improve email marketing performance.</p><p>• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.</p><p>• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.</p>
<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul><p><br></p>
<p>Are you a GA4 expert with agency experience, passionate about driving insights and optimizing digital marketing campaigns? Robert Half is seeking GA4 professionals with an agency background for exciting contract and permanent opportunities. If you have experience implementing and analyzing GA4 setups for clients, we’d love to connect! </p><p><br></p><p>What You’ll Be Doing: </p><ul><li>Implementing and configuring GA4 for client websites and mobile apps, ensuring precise tracking of user behavior, events, and conversions. </li><li>Setting up UTM parameters and custom event tracking to measure the effectiveness of client campaigns across multiple channels. </li><li>Analyzing GA4 data to provide actionable insights that support client marketing strategies and performance optimization. </li><li>Creating and customizing dashboards and reports in GA4 to track key performance metrics, including user engagement, traffic sources, and ecommerce performance. </li><li>Collaborating with internal teams (marketing, creative, development) and clients to ensure data accuracy and alignment with business objectives. </li><li>Troubleshooting and optimizing GA4 setup to ensure accurate reporting and seamless integration with other marketing technologies. </li><li>Providing insights and recommendations to clients on how to improve campaign performance based on GA4 data.</li></ul>
<p>We are looking for an experienced Social Media Coordinator or Manager to join our client's fast-growing marketing team in Ann Arbor, Michigan. In this role, you will play a pivotal part in shaping the organization's social media presence, managing both organic and paid campaigns, and ensuring consistent, high-quality content across multiple social platforms. This position offers the opportunity to collaborate with external partners and the community, and requires flexibility to work outside standard hours to stay aligned with emerging trends. This is an exciting role for a social media coordinator looking to partner with big brands, well-established Detroit based organizations, and support social media growth for the organization. Apply today if you are driven and motivated by content creation to make an impact in the Ann Arbor community! </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute comprehensive social media strategies that align with organizational goals.</p><p>• Manage and optimize content across platforms such as Meta, Instagram, LinkedIn, X (formerly Twitter), TikTok, Reddit, and YouTube.</p><p>• Create, curate, and schedule engaging content, including short-form videos, reels, copy, and hashtags, to enhance audience engagement.</p><p>• Oversee paid social media campaigns and monitor their performance to ensure maximum ROI.</p><p>• Collaborate with external partners, community leaders, and well-known brands in Michigan, to amplify the organization’s presence and engagement.</p><p>• Utilize digital asset management tools to organize and maintain media assets.</p><p>• Monitor social media trends and adjust strategies to capitalize on emerging opportunities.</p><p>• Maintain a content calendar to ensure consistent posting and strategic alignment.</p><p>• Provide after-hours availability for timely responses and trend-based content creation during evenings and weekends.</p><p>• Work with video and photo editing tools to produce high-quality multimedia content.</p>
<p>We are currently supporting an innovative client based out of Southfield, Michigan, who is searching for a strategic Digital Product Manager to join their evolving team. If you are customer-focused, comfortable making data-driven decisions, and passionate about developing new digital solutions, this opportunity is for you.</p><p><br></p><p>Responsibilities:</p><ul><li>Define, lead and execute digital product strategies and roadmaps to drive product growth and engagement.</li><li>Gather and manage product requirements, using feedback, user insights, and data analysis to guide product development.</li><li>Work closely with cross-functional teams, including design, engineering, and marketing to deliver a final product that meets user and business needs.</li><li>Track and measure product performance, making decisions based on critical metrics.</li></ul><p><br></p>
<p>We are seeking a skilled and experienced Email Marketing, CRM, or Marketing Automation Consultant to collaborate with our diverse pool of clients across industries. As a consultant, you will bring your expertise in designing and implementing strategic email marketing campaigns, setting up and optimizing Customer Relationship Management (CRM) platforms, and developing automated marketing workflows that drive engagement and conversions. This role is perfect for detail-oriented professionals passionate about leveraging technology to enhance marketing performance and client success.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Email Marketing:</li><li>Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization.</li><li>Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines.</li><li>Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement.</li><li>Customer Relationship Management (CRM):</li><li>Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively.</li><li>Develop custom workflows, dashboards, and analytics to maximize CRM usage.</li><li>Train client teams on CRM functionality and provide ongoing support as needed.</li><li>Marketing Automation:</li><li>Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes.</li><li>Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools.</li><li>Troubleshoot automation challenges and optimize performance through testing and iteration.</li></ul><p><br></p>
<p>We are looking for a skilled Consumer Research & Engagement Analyst to join our client's team in a permanent role. This role offers an exciting opportunity to leverage data-driven insights to enhance marketing strategies and optimize campaign performance. The ideal candidate will have a background in conducting qualitative marketing research, and a passion for analytics & interpreting data to drive impactful business decisions. </p><p><br></p><p>Work model: The position is hybrid requiring one day a week onsite. </p><p><br></p><p>Responsibilities:</p><p>• Perform qualitative research to understand market trends, customer behavior, and competitive positioning.</p><p>• Collaborate with cross-functional teams to create and deliver compelling presentations that communicate research findings and recommendations.</p><p>• Utilize CRM systems and other digital platforms to track and analyze customer interactions and campaign effectiveness.</p><p>• Design and implement research methods to gather user feedback and enhance user experience.</p><p>• Monitor and evaluate the effectiveness of marketing initiatives, providing recommendations for improvement.</p><p>• Stay updated with industry trends and emerging technologies to ensure innovative marketing approaches.</p><p>• Manage and moderate online research communities to collect qualitative data and insights.</p><p>• Synthesize complex data into clear, concise reports for stakeholders.</p>
We are looking for a Corporate Development Associate to join our team in Southfield, Michigan. This role offers an exciting opportunity for an experienced finance expert to contribute to strategic growth initiatives and investment decisions. The ideal candidate will excel in financial modeling, due diligence, and purchase agreement evaluations.<br><br>Responsibilities:<br>• Conduct comprehensive due diligence for potential acquisitions and investment opportunities.<br>• Build and refine complex financial models to assess investment viability and forecast outcomes.<br>• Evaluate purchase agreements and ensure compliance with financial and legal standards.<br>• Collaborate with cross-functional teams to gather and analyze critical business data.<br>• Provide detailed reports and recommendations to support strategic decision-making.<br>• Monitor and assess market trends to identify opportunities for corporate growth.<br>• Assist in negotiations and discussions related to mergers, acquisitions, and other corporate transactions.<br>• Stay updated with industry practices, ensuring alignment with financial best practices.<br>• Support leadership in developing strategies for long-term financial success.
