<p><strong>ONSITE IN HOUSTON, TX</strong></p><p>A leading provider of structural steel and manufacturing solutions is seeking a seasoned<strong> Digital Marketing Manager </strong>to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.</p><p>Key Responsibilities:</p><ul><li>Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.</li><li>Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.</li><li>Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.</li><li>SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.</li><li>Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.</li><li>Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.</li><li>Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.</li></ul>

<p>Qualifications:</p><ul><li>Bachelor’s degree in Marketing, Communications, or related field.</li><li>6+ years of experience in digital marketing, preferably in B2C or B2B environments.</li><li>Proven expertise in SEO, SEM, email marketing, social media, and content strategy.</li><li><strong>Experience in the steel industry or manufacturing is highly preferred.</strong></li><li>Proficiency in tools such as Google Analytics, Google Ads, and major social media platforms.</li><li>Strong communication, analytical, and project management skills.</li><li>Ability to work independently and cross-functionally with sales and leadership teams.</li></ul><p><br></p>

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