<p>As a Product Marketing Manager, you will drive brand strategy, strengthen end-user engagement, and develop compelling product messaging aligned with overall business objectives. In this role, you’ll collaborate cross-functionally, manage content for retail and in-store initiatives, oversee packaging development, and support competitive market positioning to enhance brand visibility and customer experience.</p><p><br></p><ul><li>Develop end-user demand by shaping long-term brand strategies and executing integrated marketing plans.</li><li>Maintain brand standards and ensure consistency across all communication channels.</li><li>Lead product packaging initiatives, establishing clear communication hierarchy and partnering with design teams for visual execution.</li><li>Craft differentiated product messaging that elevates market presence and drives engagement.</li><li>Produce content for in-store activations, including videos, merchandisers, and point-of-purchase materials.</li><li>Oversee creation and distribution of product launch materials, coordinating with print and fulfillment partners.</li><li>Manage sales collateral inventory and recommend updates or new materials as needed.</li><li>Serve as a market intelligence resource, analyzing consumer purchasing behavior and key buying criteria.</li><li>Monitor the competitive landscape and assess shifts in industry positioning.</li><li>Evaluate the effectiveness of marketing initiatives and recommend improvements based on performance insights.</li><li>Manage updates and functionality enhancements for brand websites in partnership with external vendors.</li><li>Perform additional responsibilities to support brand positioning and product engagement initiatives.</li></ul><p><br></p><p><br></p>
We are looking for a skilled Product Analyst to join our team in Atlanta, Georgia. The ideal candidate will play a key role in bridging the gap between business needs and technical solutions, ensuring the effective implementation of promotional strategies and system enhancements. This role offers the opportunity to work closely with stakeholders, analyze data, and drive impactful decisions.<br><br>Responsibilities:<br>• Collaborate with business stakeholders to convert promotion planning needs into actionable system features and workflows.<br>• Evaluate promotional and optimization data to uncover trends, insights, and opportunities for better decision-making.<br>• Propose and implement process improvements to streamline and standardize trade promotion operations.<br>• Create detailed documentation to validate new business requirements and ensure clear communication across teams.<br>• Support testing, deployment, and training activities to facilitate successful adoption of new solutions.<br>• Advocate for change by guiding teams through the adoption of innovative tools, processes, and methodologies.
<p>Job title: Senior Business Analyst,</p><p><br></p><p>Hybrid 3 days onsite in the Marietta area!</p><p><br></p><p>Robert Half is actively searching for a Senior Business Analyst to play a key role in enhancing customer satisfaction, driving adoption, and optimizing business processes for our clients.</p><p><br></p><p>As a Senior Business Analyst, you will be the bridge between our clients and internal teams, ensuring our Policy Administration System meets business needs and regulatory requirements. Reporting to the VP of Customer Success, you will work closely with clients, customer success managers, product teams, and delivery teams to drive implementations, improve user experience, and support business growth.</p><p>In this role, you will act as a trusted advisor to clients, providing best practices and recommendations to maximize the value of the company’s solutions.</p><p><br></p><p><br></p><p><br></p>
<p>We are seeking a <strong>Senior Business Analyst with a Product Owner mindset</strong> to lead enterprise integration and last-mile delivery initiatives. This role requires strong facilitation skills, deep understanding of Agile practices, and the ability to translate complex business needs into actionable technical requirements.</p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Lead stakeholder workshops and requirements-gathering sessions</li><li>Define user stories, acceptance criteria, and process flows</li><li>Own roadmap creation, backlog management, and UAT planning</li><li>Drive integrations across ERPs, telematics (Samsara), and dispatch systems (DispatchTrack)</li><li>Create data mapping and conversion documentation for system-to-system integrations</li><li>Collaborate with engineering teams to deliver solutions in an Agile environment</li><li>Communicate effectively with both technical teams and business stakeholders</li></ul><p><br></p>
<ul><li>Analyze, document, and gather detailed business requirements from functional users and field sales teams that aren't tech savvy.</li><li>Translate business needs into clear, concise technical specifications for development teams.</li><li>Perform data analysis and ensure data quality within Salesforce.</li><li>Utilize excellent Excel skills (e.g., Vlookups) for data manipulation and reporting.</li><li>Provide ongoing support and maintenance for Salesforce solutions.</li><li>Collaborate effectively with both technical and non-technical stakeholders, including sales teams.</li></ul>
<p>Our client is seeking an experienced <strong>Salesforce</strong> <strong>Technical Lead</strong> with strong expertise in <strong>Salesforce development</strong> and <strong>release engineering</strong>. This individual will serve as a key liaison between client's local team and Deloitte’s offshore development team, ensuring seamless coordination of Salesforce releases and efficient data management. The ideal candidate combines hands-on technical skills with leadership capabilities to drive successful implementations and maintain confidence in Salesforce systems.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong>Technical Leadership & Coordination</strong></p><ul><li>Act as the primary point of contact between local stakeholders and offshore development teams.</li><li>Provide guidance and oversight on Salesforce development activities without direct people management responsibilities.</li><li>Ensure alignment of deliverables, timelines, and quality standards across teams.</li></ul><p><strong>Release Management & Engineering</strong></p><ul><li>Own and manage Salesforce release processes, including planning, scheduling, and execution.</li><li>Implement best practices for release engineering to minimize downtime and ensure smooth deployments.</li><li>Collaborate with offshore teams to avoid diverting development resources for release tasks.</li></ul><p><strong>Salesforce Development</strong></p><ul><li>Perform hands-on Salesforce development as needed, including customizations, integrations, and troubleshooting.</li><li>Maintain high confidence and competence in Salesforce technical capabilities.</li></ul><p><strong>Data Management</strong></p><ul><li>Extract, transform, and load (ETL) data within Salesforce environments.</li><li>Utilize tools such as Workbench or equivalent for data operations, ensuring accuracy and integrity.</li></ul><p><strong>DevOps & Process Improvement</strong></p><ul><li>Understand DevOps principles and practices relevant to Salesforce environments.</li><li>Gather requirements and lead implementation of DevOps-related initiatives when necessary.</li></ul><p><br></p>
<p>We’re seeking an organized, creative, and detail-driven <strong>Trade Show Manager</strong> to lead the strategy, planning, and execution of trade shows, conferences, and industry events. This role owns the end-to-end event process—from concept and logistics to on-site execution and post-event reporting—ensuring every event strengthens brand presence, drives leads, and delivers a standout attendee experience.</p><p>Key Responsibilities</p><ul><li>Own the annual trade show and event calendar, aligning with overall marketing and business goals</li><li>Plan and execute trade shows, conferences, sponsorships, and experiential events from start to finish</li><li>Manage budgets, timelines, contracts, and vendor relationships (booth builders, AV, freight, catering, venues)</li><li>Lead booth design, signage, promotional materials, and branded giveaways in collaboration with creative teams</li><li>Coordinate logistics including travel, shipping, booth setup/breakdown, and on-site staffing</li><li>Partner with sales, leadership, and product teams to define event goals and messaging</li><li>Train and prepare on-site staff to ensure consistent brand representation and strong lead engagement</li><li>Oversee lead capture strategy and post-event follow-up processes with sales and marketing teams</li><li>Track KPIs and report on event ROI, lead quality, and performance insights</li><li>Stay current on industry trends, event innovations, and best practices</li></ul><p><br></p>
We are looking for a dynamic Field Marketing Manager to join our team in Ellenwood, Georgia. This role focuses on creating impactful event experiences that drive engagement, elevate brand recognition, and support business growth. As part of our team, you will oversee the planning and execution of various events, including large-scale conferences and community engagements. This is a long-term contract position.<br><br>Responsibilities:<br>• Oversee the development and execution of high-profile proprietary conferences, ensuring seamless coordination of vendors, venues, keynote sessions, and breakout activities.<br>• Manage the company's presence at major industry tradeshows, including sponsorships, project timelines, and post-event evaluations.<br>• Coordinate community and customer engagement events, such as user groups and thought leadership programs, while enhancing their integration with flagship conferences.<br>• Collaborate with cross-functional teams to align event strategies with marketing and sales goals, ensuring optimal outcomes.<br>• Design immersive and creative event experiences that reflect and reinforce the brand identity.<br>• Monitor event performance using tools like Salesforce and PowerBI, providing actionable insights to stakeholders.<br>• Negotiate vendor contracts, manage budgets effectively, and ensure all logistics are meticulously handled.<br>• Lead onsite and virtual event activations, ensuring a memorable experience for attendees.<br>• Support internal teams in preparing for events through enablement and strategic planning.<br>• Travel domestically and internationally as required to oversee event execution and management.
