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Vice President of Marketing in Houston, TX

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Houston, TX
164003 - 220058
Low
164003
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
192585
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
220058
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 189255 226718 276113 Marketing Director 120713 146798 182595 Product Manager 102953 132368 154568 Product Marketing Manager 99623 125430 152070 Marketing Manager 100178 119880 141525 Marketing Coordinator 55778 69098 84083 Brand Manager 89633 107115 128205 Project Manager 77145 91575 111000 Customer Experience Marketing Manager 66323 83250 99623 Market Researcher 65490 81308 99900 Media Director 107670 130148 152070 Media Buyer 68265 78810 95738 Media Planner 66878 77700 93240 Communications Manager 86303 101288 116550 Communications Specialist 60495 71318 86580 Event Manager 62160 76313 93795 Event Coordinator 48840 56610 66323

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.