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Media Planner in Houston, TX

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Houston, TX
66878 - 93240
Low
66878
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
77700
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
93240
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 189255 226718 276113 Vice President of Marketing 164003 192585 220058 Marketing Director 120713 146798 182595 Product Manager 102953 132368 154568 Product Marketing Manager 99623 125430 152070 Marketing Manager 100178 119880 141525 Marketing Coordinator 55778 69098 84083 Brand Manager 89633 107115 128205 Project Manager 77145 91575 111000 Customer Experience Marketing Manager 66323 83250 99623 Market Researcher 65490 81308 99900 Media Director 107670 130148 152070 Media Buyer 68265 78810 95738 Communications Manager 86303 101288 116550 Communications Specialist 60495 71318 86580 Event Manager 62160 76313 93795 Event Coordinator 48840 56610 66323

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.