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Media Buyer in Houston, TX

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in Houston, TX
68265 - 95738
Low
68265
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
78810
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
95738
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 189255 226718 276113 Vice President of Marketing 164003 192585 220058 Marketing Director 120713 146798 182595 Product Manager 102953 132368 154568 Product Marketing Manager 99623 125430 152070 Marketing Manager 100178 119880 141525 Marketing Coordinator 55778 69098 84083 Brand Manager 89633 107115 128205 Project Manager 77145 91575 111000 Customer Experience Marketing Manager 66323 83250 99623 Market Researcher 65490 81308 99900 Media Director 107670 130148 152070 Media Planner 66878 77700 93240 Communications Manager 86303 101288 116550 Communications Specialist 60495 71318 86580 Event Manager 62160 76313 93795 Event Coordinator 48840 56610 66323

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.