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Product Manager in Houston, TX

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Houston, TX
102953 - 154568
Low
102953
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
132368
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
154568
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 189255 226718 276113 Vice President of Marketing 164003 192585 220058 Marketing Director 120713 146798 182595 Product Marketing Manager 99623 125430 152070 Marketing Manager 100178 119880 141525 Marketing Coordinator 55778 69098 84083 Brand Manager 89633 107115 128205 Project Manager 77145 91575 111000 Customer Experience Marketing Manager 66323 83250 99623 Market Researcher 65490 81308 99900 Media Director 107670 130148 152070 Media Buyer 68265 78810 95738 Media Planner 66878 77700 93240 Communications Manager 86303 101288 116550 Communications Specialist 60495 71318 86580 Event Manager 62160 76313 93795 Event Coordinator 48840 56610 66323

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.