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Marketing Manager in Houston, TX

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in Houston, TX
100178 - 141525
Low
100178
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
119880
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
141525
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 189255 226718 276113 Vice President of Marketing 164003 192585 220058 Marketing Director 120713 146798 182595 Product Manager 102953 132368 154568 Product Marketing Manager 99623 125430 152070 Marketing Coordinator 55778 69098 84083 Brand Manager 89633 107115 128205 Project Manager 77145 91575 111000 Customer Experience Marketing Manager 66323 83250 99623 Market Researcher 65490 81308 99900 Media Director 107670 130148 152070 Media Buyer 68265 78810 95738 Media Planner 66878 77700 93240 Communications Manager 86303 101288 116550 Communications Specialist 60495 71318 86580 Event Manager 62160 76313 93795 Event Coordinator 48840 56610 66323

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.