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Performance Marketing Manager in Grand Rapids, MI

Performance Marketing Manager job description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

Looking for a performance marketing manager or a performance marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a performance marketing manager.Search performance marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Customer acquisition
Customer experience
Data-driven insights
Digital advertising
Display media
Integrated campaigns
Marketing analytics
Shopper marketing tools

Salary for Performance Marketing Manager in Grand Rapids, MI

70070 - 122168

Low
70070
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
95778
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
122168
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 97598 109883 128310 Marketing Analytics Specialist 66430 80535 100783 Digital Strategist 86905 102375 120575 Growth Marketing Manager 85313 101010 125580 Demand Generation Manager 83265 98280 118073 E-Commerce Marketing Manager 83720 97370 117618 Digital Marketing Manager 75303 94413 107380 Digital Marketing Specialist 54600 64155 76895 Digital Project Manager 70980 91000 106015 Email Marketing Manager 66430 83265 101010 Email Marketing Specialist 48913 60970 70298 Marketing Automation Specialist 66658 78260 93730 SEO Specialist 61653 71435 82810 Paid Search Specialist 59150 70070 79625

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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