Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2026 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Inclusion Browse jobs Find your next hire Our locations

Digital Marketing Specialist in Grand Rapids, MI

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Looking for a digital marketing specialist or a digital marketing specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your digital marketing specialist staffing needs.
Salary for Digital Marketing Specialist in Grand Rapids, MI
53235 - 75075
Low
53235
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
62790
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
75075
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 91910 107153 124443 Marketing Analytics Specialist 64610 77805 98280 Digital Strategist 84630 99645 117390 Growth Marketing Manager 83038 98963 121258 Demand Generation Manager 80990 95778 114888 E-Commerce Marketing Manager 82128 95095 114888 Performance Marketing Manager 68250 93730 119210 Digital Marketing Manager 73483 91683 104878 Digital Project Manager 69160 88498 103513 Email Marketing Manager 63928 80990 97143 Email Marketing Specialist 47775 59378 68478 Marketing Automation Specialist 64155 75303 88498 SEO Specialist 60060 69843 81673 Paid Search Specialist 57330 68250 77350

Explore more salaries

Learn what sets our data apart

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.