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Email Marketing Specialist in Grand Rapids, MI

Email Marketing Specialist job description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

Looking for an email marketing specialist or an email marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire an email marketing specialist.Search email marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Audience segmentation
CRM software proficiency
Customer journey mapping
Database management
Digital content creation
Email marketing tools
Integrated campaigns
Marketing automation platforms
Personalization
Web traffic analytics

Salary for Email Marketing Specialist in Grand Rapids, MI

48913 - 70298

Low
48913
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
60970
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
70298
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 97598 109883 128310 Marketing Analytics Specialist 66430 80535 100783 Digital Strategist 86905 102375 120575 Growth Marketing Manager 85313 101010 125580 Demand Generation Manager 83265 98280 118073 E-Commerce Marketing Manager 83720 97370 117618 Performance Marketing Manager 70070 95778 122168 Digital Marketing Manager 75303 94413 107380 Digital Marketing Specialist 54600 64155 76895 Digital Project Manager 70980 91000 106015 Email Marketing Manager 66430 83265 101010 Marketing Automation Specialist 66658 78260 93730 SEO Specialist 61653 71435 82810 Paid Search Specialist 59150 70070 79625

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.
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What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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