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Email Marketing Specialist in Grand Rapids, MI

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in Grand Rapids, MI
47775 - 68478
Low
47775
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
59378
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
68478
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 91910 107153 124443 Marketing Analytics Specialist 64610 77805 98280 Digital Strategist 84630 99645 117390 Growth Marketing Manager 83038 98963 121258 Demand Generation Manager 80990 95778 114888 E-Commerce Marketing Manager 82128 95095 114888 Performance Marketing Manager 68250 93730 119210 Digital Marketing Manager 73483 91683 104878 Digital Marketing Specialist 53235 62790 75075 Digital Project Manager 69160 88498 103513 Email Marketing Manager 63928 80990 97143 Marketing Automation Specialist 64155 75303 88498 SEO Specialist 60060 69843 81673 Paid Search Specialist 57330 68250 77350

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.