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Marketing Analytics Manager in Grand Rapids, MI

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL

Salary for Marketing Analytics Manager in Grand Rapids, MI

97598 - 128310

Low
97598
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
109883
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
128310
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Specialist 66430 80535 100783 Digital Strategist 86905 102375 120575 Growth Marketing Manager 85313 101010 125580 Demand Generation Manager 83265 98280 118073 E-Commerce Marketing Manager 83720 97370 117618 Performance Marketing Manager 70070 95778 122168 Digital Marketing Manager 75303 94413 107380 Digital Marketing Specialist 54600 64155 76895 Digital Project Manager 70980 91000 106015 Email Marketing Manager 66430 83265 101010 Email Marketing Specialist 48913 60970 70298 Marketing Automation Specialist 66658 78260 93730 SEO Specialist 61653 71435 82810 Paid Search Specialist 59150 70070 79625

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