Digital Strategist in Grand Rapids, MI

Digital Strategist job description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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A/B testing

AI marketing tools

Answer engine optimization (AEO) and SEO

Business planning and forecasting

Competitive analysis

Customer experience management

Digital advertising

Integrated campaigns

Market research

Marketing analytics

Social analytics

Storytelling

Salary for Digital Strategist in Grand Rapids, MI

86905 - 120575

Low

86905

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

102375

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

120575

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

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