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Marketing Analytics Specialist in Grand Rapids, MI

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Grand Rapids, MI
64610 - 98280
Low
64610
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
77805
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
98280
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 91910 107153 124443 Digital Strategist 84630 99645 117390 Growth Marketing Manager 83038 98963 121258 Demand Generation Manager 80990 95778 114888 E-Commerce Marketing Manager 82128 95095 114888 Performance Marketing Manager 68250 93730 119210 Digital Marketing Manager 73483 91683 104878 Digital Marketing Specialist 53235 62790 75075 Digital Project Manager 69160 88498 103513 Email Marketing Manager 63928 80990 97143 Email Marketing Specialist 47775 59378 68478 Marketing Automation Specialist 64155 75303 88498 SEO Specialist 60060 69843 81673 Paid Search Specialist 57330 68250 77350

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.