Marketing Analytics Specialist in Grand Rapids, MI

Marketing Analytics Specialist job description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels

Develop dashboards and reports to track KPIs, conversion rates and customer engagement

Interpret data to identify trends, opportunities and areas for improvement

Collaborate with marketing teams to design A/B tests and measure campaign effectiveness

Segment audiences and build customer profiles to support targeted marketing efforts

Monitor website traffic, user behavior and attribution using analytics tools

Present insights and recommendations to stakeholders to guide marketing strategy

Maintain data integrity and ensure consistency across platforms and reporting systems

Stay current on marketing analytics tools, technologies and industry best practices

Looking for a marketing analytics specialist or a marketing analytics specialist job?

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Search marketing analytics specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.

A/B testing

AI marketing tools

APIs

Audience segmentation

Conversion rate optimization

Dashboard development

Data integrity

Data visualization platform proficiency

Data-driven insights

Marketing analytics

SQL

Salary for Marketing Analytics Specialist in Grand Rapids, MI

66430 - 100783

Low

66430

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

80535

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

100783

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

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Low

Mid

High

Marketing Analytics Manager

97598

109883

128310

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86905

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85313

101010

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83265

98280

118073

E-Commerce Marketing Manager

83720

97370

117618

Performance Marketing Manager

70070

95778

122168

Digital Marketing Manager

75303

94413

107380

Digital Marketing Specialist

54600

64155

76895

Digital Project Manager

70980

91000

106015

Email Marketing Manager

66430

83265

101010

Email Marketing Specialist

48913

60970

70298

Marketing Automation Specialist

66658

78260

93730

SEO Specialist

61653

71435

82810

Paid Search Specialist

59150

70070

79625

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