<p>Our client is seeking a detail-oriented <strong>Business Analytics Specialist</strong> to support enterprise reporting, dashboard creation, and operational performance insights. This role is responsible for turning complex business data into clear, actionable information that helps leadership understand trends, identify opportunities, and improve performance across multiple locations. This position is onsite in Las Vegas, NV, Monday-Friday.</p><p><br></p><ul><li>Develop and maintain dashboards tracking core operating metrics such as sales, margin, labor productivity, guest counts, and site-level profitability.</li><li>Analyze KPI trends and identify drivers behind variances versus budget and forecast.</li><li>Support recurring and ad hoc reporting using standardized data models.</li><li>Manage and validate data flows from site-level systems into centralized reporting datasets.</li><li>Perform basic cohort and trend analysis to evaluate pricing, product, and operational initiatives.</li><li>Present clear, data-driven insights to Operations and leadership teams during regular business reviews.</li><li>Maintain data accuracy and consistency across locations and reporting structures.</li><li>Support business users in understanding and utilizing dashboards effectively.</li></ul>
<p>Robert Half has a client seeking an Email Marketing Specialist who will support both the B2C and B2B sides of the business on a part time basis by managing email production, automation workflows, audience segmentation, and data accuracy across Iterable and HubSpot. This person will translate designs into high-performing emails, maintain complex automated series, and ensure data integrity across multiple internal sources.</p><p> </p><p>The ideal candidate understands lifecycle marketing, can troubleshoot workflow issues, able to pivot campaigns quickly, and is comfortable working with cross-functional teams that have limited technical knowledge.</p>
<p>Marketing Automation Specialist (Email/Text)</p><p><strong>Location:</strong> Atlanta, GA (Onsite)</p><p> <strong>Duration:</strong> 3-Month Contract</p><p>We are seeking a <strong>Marketing Automation Specialist</strong> to manage and execute automated campaigns across <strong>email and SMS marketing platforms</strong>.</p><p><strong>Responsibilities</strong></p><ul><li>Build and deploy <strong>automated email and SMS campaigns</strong></li><li>Manage segmentation, workflows, and campaign triggers</li><li>Monitor campaign performance and optimize engagement</li><li>Collaborate with marketing and creative teams on messaging</li><li>Ensure campaigns align with brand and compliance standards</li></ul><p><br></p><p><br></p>
We are looking for a skilled Marketing Analyst to join our team in New York, New York. In this long-term contract position, you will play a pivotal role in shaping data-driven marketing strategies and delivering actionable insights across a diverse brand portfolio. The ideal candidate will thrive in a collaborative environment, working closely with cross-functional teams to optimize media investments and measurement frameworks.<br><br>Responsibilities:<br>• Lead the development and execution of a comprehensive learning and measurement strategy for various brands.<br>• Design and implement robust in-market test plans, including media mix, channel effectiveness, creative impact, and audience segmentation.<br>• Analyze complex test data and translate findings into strategic recommendations for senior stakeholders.<br>• Act as a liaison between media investment, data science, and strategy teams to ensure smooth execution of testing initiatives.<br>• Collaborate with econometrics-focused teams to validate and enhance marketing mix modeling insights.<br>• Oversee multiple test-and-learn initiatives simultaneously, managing timelines, deliverables, and reporting outcomes.<br>• Provide guidance on transitioning to advanced measurement frameworks, moving beyond traditional attribution models.
<p>We are looking for a skilled Marketing Analyst to join our team on a contract basis in New Jersey. In this role, you will play a crucial part in transforming customer data into actionable insights, enabling strategic decision-making and enhancing customer experiences. This position offers the opportunity to collaborate across departments and leverage your analytical expertise to drive meaningful outcomes.</p><p><br></p><p>Responsibilities:</p><p>• Analyze large datasets from various sources, such as customer surveys, operational metrics, and feedback channels, to uncover insights and trends.</p><p>• Map and evaluate customer journeys to identify friction points and opportunities for improvement.</p><p>• Apply advanced statistical methods and tools, including AI and Natural Language Processing, to conduct sentiment analysis and root cause evaluations.</p><p>• Develop and maintain dashboards and visualizations using tools like Tableau to monitor customer experience metrics.</p><p>• Translate complex data into compelling narratives and presentations that resonate with both technical and non-technical audiences.</p><p>• Partner with cross-functional teams to share findings, develop action plans, and measure the effectiveness of customer-focused initiatives.</p><p>• Advocate for a customer-centric approach by presenting data-driven insights to stakeholders and leadership.</p><p>• Gather and align business requirements to ensure analytical efforts support organizational goals.</p><p><br></p><p>02720-0013386357</p><p><br></p>
<p>Robert Half is seeking a data-driven and strategic Digital Marketing Analyst to support one of our clients in Washington, DC. This contract opportunity is ideal for a marketing professional who enjoys turning data into meaningful insights that drive smarter marketing decisions.</p><p>In this role, you will partner with cross-functional marketing teams to analyze digital campaign performance, identify optimization opportunities, and deliver insights that strengthen overall marketing strategy. The ideal candidate is both analytical and creative—someone who understands the numbers behind marketing while also appreciating the strategy and storytelling that make campaigns successful.</p><p>This position offers an exciting opportunity to work in a fast-paced marketing environment where your insights will directly influence campaign performance, audience engagement, and digital growth.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p>• Analyze and evaluate performance across multiple digital marketing channels including paid media, search, social media, email marketing, and website traffic.</p><p>• Track, monitor, and report on campaign KPIs such as conversions, engagement, impressions, traffic, and lead generation.</p><p>• Develop dashboards and performance reports that provide actionable insights for marketing and leadership teams.</p><p>• Identify trends, patterns, and opportunities to optimize digital marketing strategies and improve ROI.</p><p>• Collaborate closely with marketing managers, content teams, and digital strategists to support campaign planning and optimization.</p><p>• Conduct A/B testing and performance experiments to improve marketing outcomes.</p><p>• Use analytics tools to monitor user behavior and identify opportunities to enhance the customer journey.</p><p>• Support SEO and paid advertising initiatives by analyzing keyword performance, search traffic, and campaign effectiveness.</p><p>• Translate complex data into clear, easy-to-understand recommendations for stakeholders.</p><p>• Assist with forecasting performance and providing data-driven recommendations for future campaigns.<strong></strong></p>
We are looking for a skilled Digital Marketing Analyst to join our team in Conshohocken, Pennsylvania. This Contract to permanent position is ideal for someone with a strong technical background in digital analytics and a passion for optimizing data tracking and reporting processes. You will play a pivotal role in ensuring accurate and efficient analytics implementation across a variety of websites, collaborating closely with cross-functional teams to meet business objectives.<br><br>Responsibilities:<br>• Oversee the implementation and management of website tagging using Google Tag Manager, ensuring accurate tracking of pageviews, events, and conversions.<br>• Develop and maintain custom tags, variables, and JavaScript configurations to support advanced tracking requirements.<br>• Configure and manage Google Analytics 4 properties, including custom definitions, channel groupings, and audience segmentation.<br>• Implement tracking solutions for embedded video players, form submissions, and other interactive website elements.<br>• Perform regular quality assurance audits to validate tagging accuracy and resolve any discrepancies.<br>• Create and maintain comprehensive documentation of website interactions, tag setups, and audit logs for consistency and future reference.<br>• Ensure compliance with data privacy regulations by configuring cookie consent platforms such as OneTrust or Google Consent Mode.<br>• Collaborate with development, marketing, and account teams to align tracking strategies with business goals.<br>• Support cross-domain tracking and server-side tagging setups for enhanced data collection.<br>• Assist in integrating tags with advertising platforms like Google Ads to optimize campaign performance.
<p>Job Opportunity: Web Analytics Specialist (Contract)</p><p><strong>Location:</strong> Dunwoody, GA (Hybrid: 3 days onsite per week) <strong>Duration:</strong> 5-month contract (Potential for extension) <strong>Capacity:</strong> 40 hours per week</p><p><br></p><p>We are looking for a data-driven <strong>Web Analytics Specialist</strong> to join our team in the <strong>Dunwoody</strong> area. This role is perfect for someone who lives for "the story behind the numbers" and can turn complex web traffic data into actionable business growth strategies.</p><p>You’ll be the bridge between technical tracking and marketing performance, ensuring our digital footprint is measured accurately and optimized constantly.</p><p><br></p><p>Key Responsibilities</p><ul><li><strong>Measurement Strategy:</strong> Audit, implement, and maintain tracking tags via Google Tag Manager (GTM) to ensure data integrity across all digital properties.</li><li><strong>Insight Generation:</strong> Analyze user behavior, conversion funnels, and traffic sources to identify friction points and opportunities for optimization.</li><li><strong>Reporting & Dashboards:</strong> Design and automate high-impact visualizations (using Looker Studio, Tableau, or Power BI) that communicate performance to stakeholders.</li><li><strong>Testing Support:</strong> Collaborate with the marketing team on A/B testing initiatives (e.g., Optimizely or VWO) to validate hypotheses and improve ROI.</li><li><strong>Data Governance:</strong> Ensure all tracking complies with privacy regulations (GDPR/CCPA) and maintain clean documentation for all tagging schemas.</li></ul><p><br></p><p><br></p>
We are looking for a skilled Marketing Specialist to join our team on a contract basis in New York, New York. In this role, you will focus on developing impactful communication strategies and creating compelling content that aligns with corporate goals. This position requires expertise in copywriting and corporate communications, as well as proficiency in digital platforms such as YouTube.<br><br>Responsibilities:<br>• Develop and implement effective communication plans to support company initiatives.<br>• Craft engaging and persuasive copy for various corporate materials, including internal and external communications.<br>• Manage internal communications strategies to ensure alignment across teams and departments.<br>• Create structured query reports to analyze communication effectiveness and provide actionable insights.<br>• Oversee and optimize YouTube channels, ensuring content is aligned with branding and audience expectations.<br>• Collaborate with cross-functional teams to ensure consistency in messaging and tone.<br>• Monitor and evaluate the success of communication campaigns, adjusting strategies as needed.<br>• Research and recommend innovative approaches to enhance communication efforts.<br>• Provide regular updates and reports to stakeholders on campaign performance and insights.
<p><strong>Digital Marketing Specialist (Contract)</strong></p><p><strong>Location:</strong> Sandy Springs, GA – <em>Hybrid: 3 days onsite per week</em> </p><p><strong>Duration:</strong> 3 Months (with potential for extension) </p><p><strong>Schedule:</strong> 40 hours per week</p><p><br></p><p><strong>The Role</strong></p><p>We are looking for a high-energy, detail-oriented <strong>Digital Marketing Specialist</strong> to join our team for a 3-month contract. This role is perfect for a "full-stack" digital marketer who thrives on execution—specifically within the realms of <strong>email automation</strong> and <strong>social media strategy</strong>. You will be responsible for the end-to-end management of digital campaigns that drive engagement and conversion. This position is based in our <strong>Sandy Springs</strong> office three days a week, allowing for close collaboration with our creative and sales teams.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Email Marketing:</strong> Own the email calendar. You will build, test, and deploy weekly newsletters and automated nurture sequences (drip campaigns).</li><li><strong>Social Media Management:</strong> Execute organic and paid social strategies across LinkedIn, Instagram, and Facebook. This includes copywriting, basic asset creation, and community management.</li><li><strong>Campaign Coordination:</strong> Ensure a cohesive "omni-channel" feel by aligning email messaging with social posts and landing pages.</li><li><strong>Performance Tracking:</strong> Monitor KPIs (Open rates, CTR, ROAS, engagement) and provide weekly reports with actionable insights to optimize ongoing spend and creative.</li><li><strong>List Management:</strong> Maintain CRM hygiene, segment audiences for targeted messaging, and ensure compliance with CAN-SPAM/GDPR regulations.</li></ul><p><br></p><p><br></p>
<p>Digital Marketing Specialist</p><p><strong>Location:</strong> Atlanta, GA (Onsite)</p><p> <strong>Duration:</strong> 3-Month Contract</p><p>We are seeking a <strong>Digital Marketing Specialist</strong> to support digital campaigns across paid media, email, and website initiatives.</p><p><strong>Responsibilities</strong></p><ul><li>Execute digital marketing campaigns across <strong>paid search, display, and social</strong></li><li>Monitor campaign performance and optimize for results</li><li>Collaborate with creative teams to develop campaign assets</li><li>Manage campaign reporting and analytics</li><li>Support website and landing page updates</li></ul><p><br></p>
We are looking for a skilled Digital Marketing Specialist to join our team in New York, New York. In this role, you will be responsible for developing and executing impactful marketing strategies across various digital channels. This is a fantastic opportunity for professionals passionate about driving online engagement and achieving measurable results. This is a long-term contract position.<br><br>Responsibilities:<br>• Develop and implement digital marketing strategies to drive brand awareness and online visibility.<br>• Create, manage, and optimize Google Ads campaigns to achieve targeted outcomes.<br>• Monitor and analyze website traffic using Google Analytics to identify trends and opportunities.<br>• Design and execute email marketing campaigns that resonate with target audiences.<br>• Collaborate with cross-functional teams to align marketing strategies with business goals.<br>• Conduct keyword research and implement SEO best practices to improve search engine rankings.<br>• Track and report performance metrics to measure the effectiveness of marketing efforts.<br>• Stay updated on industry trends and emerging tools to maintain a competitive edge.<br>• Manage budgets and allocate resources effectively across different marketing initiatives.<br>• Ensure all campaigns comply with legal and ethical standards.
We are looking for a skilled Digital Marketing Specialist to join our team in Moline, Illinois. In this role, you will have the opportunity to shape the online presence of a mission-driven financial services organization, crafting strategies that engage diverse audiences and elevate the brand’s impact in the community. This position offers a mostly remote work environment with occasional onsite collaboration to foster teamwork and creativity.<br><br>Responsibilities:<br>• Develop and implement effective digital marketing strategies to drive engagement and growth.<br>• Manage social media platforms, including content creation, publishing, performance tracking, and analytics.<br>• Enhance the organization's website by updating content, optimizing landing pages, and improving user experience.<br>• Create compelling branded content and visuals tailored to resonate with various audience segments.<br>• Collaborate with internal teams and external partners to execute marketing initiatives that align with the brand's goals.<br>• Plan and coordinate community-focused marketing events, including sponsorships and volunteer activities.<br>• Analyze campaign performance and leverage insights to refine strategies and achieve measurable results.<br>• Utilize marketing tools and automation platforms to streamline workflows and enhance campaign effectiveness.<br>• Maintain a consistent and attentive brand presence across all digital channels.
We are looking for an experienced Digital Marketing Specialist to join our team in New York, New York. In this long-term contract role, you will be responsible for developing and executing impactful online marketing strategies to drive engagement and enhance brand visibility. The ideal candidate will have a strong command of digital tools and platforms, with a proven ability to optimize campaigns for performance and results.<br><br>Responsibilities:<br>• Design and implement effective digital marketing strategies to achieve business objectives.<br>• Manage and optimize Google Ads campaigns to maximize ROI and reach target audiences.<br>• Analyze website traffic and user behavior using Google Analytics to improve performance metrics.<br>• Develop and execute email marketing campaigns that drive customer engagement and conversions.<br>• Conduct keyword research and implement SEO strategies to enhance online visibility.<br>• Track and report on campaign performance, providing actionable insights for continuous improvement.<br>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.<br>• Stay updated on digital marketing trends and technologies to ensure strategies remain competitive.<br>• Monitor competitor activities and market trends to identify opportunities for growth.<br>• Create and manage content for social media platforms to increase brand awareness.
We are looking for a Data Visualization Specialist to join our team in Cincinnati, Ohio. In this role, you will leverage your expertise in business systems analysis to transform complex data into actionable insights through effective visualization techniques. The ideal candidate will have a passion for understanding business processes and applying technical skills to create impactful data solutions.<br><br>Responsibilities:<br>• Collaborate with stakeholders to analyze business processes and identify data visualization needs.<br>• Design and develop interactive dashboards and reports using tools such as Power BI, Tableau, and Qlik.<br>• Apply best practices in data visualization to ensure clear and accurate representation of data.<br>• Utilize data modeling techniques to enhance reporting capabilities and support business decision-making.<br>• Perform data analysis to identify opportunities for enrichment and aggregation, utilizing tools like Excel.<br>• Work with on-premises or cloud-based data platforms to ensure seamless integration and accessibility of data.<br>• Provide technical expertise and guidance on visualization tools and techniques to team members and clients.<br>• Stay updated on industry trends and advancements in data visualization technologies.
We are looking for a skilled Marketing Automation Manager to join our team in New Kensington, Pennsylvania. This position offers an exciting opportunity to manage and optimize marketing automation strategies within a Salesforce Marketing Cloud environment. As a Contract-to-permanent role, this position is ideal for professionals seeking a long-term career opportunity in a dynamic and fast-paced marketing ecosystem.<br><br>Responsibilities:<br>• Oversee the execution of marketing campaigns, automations, and journeys using Salesforce Marketing Cloud.<br>• Develop and refine segmentation strategies to target audiences effectively and enhance personalization.<br>• Ensure seamless data integration between Salesforce platforms and validate data accuracy before campaign deployment.<br>• Conduct audits of current data extensions, automations, and connectors to identify improvement opportunities.<br>• Collaborate with stakeholders to translate business requirements into actionable marketing workflows.<br>• Document processes and maintain consistent standards to establish a reliable source of truth.<br>• Monitor campaign engagement metrics and provide recommendations to improve performance.<br>• Suggest and implement enhancements for reporting, analytics, and dynamic content personalization.<br>• Partner with cross-functional teams to align marketing automation strategies with organizational goals.<br>• Stay informed of emerging technologies and trends in Salesforce to improve automation capabilities.
<p>Robert Half is partnering with a leading organization in the Washington, DC metro area to identify a <strong>Contract Marketing Automation Manager</strong> to support high-impact digital marketing initiatives.</p><p>This is an exciting opportunity for a strategic and hands-on marketing automation professional who thrives in fast-paced environments and enjoys optimizing customer journeys through data-driven campaigns.</p><p><br></p><p>What You’ll Do:</p><p><br></p><ul><li>Lead end-to-end marketing automation strategy and execution</li><li>Build and optimize campaigns within <strong>Salesforce Marketing Cloud</strong> (Journey Builder, Email Studio, Automation Studio)</li><li>Develop and manage customer segmentation and lead nurturing programs</li><li>Collaborate cross-functionally with marketing, creative, and analytics teams</li><li>Analyze campaign performance and deliver actionable insights</li><li>Ensure best practices in CRM integration and automation workflows</li></ul><p><br></p>
<p>Marketing Automation Manager</p><p>The Marketing Automation Manager owns strategy and execution of automated marketing programs to drive lead generation and customer engagement.</p><p>Responsibilities:</p><p> • Design and implement automated workflows</p><p> • Manage CRM and marketing automation integrations</p><p> • Develop lead scoring models</p><p> • Analyze campaign performance and optimize funnels</p><p> • Partner with sales to improve lead quality</p><p><br></p>
<p>We are looking for a Data Analyst to join our team in Blue Ash, Ohio. This 3–6-month contract position offers an exciting opportunity to contribute to impactful business decisions through data-driven insights. The ideal candidate will bring expertise in Power BI development, data analysis, and business intelligence to help transform complex data into actionable solutions.</p><p><br></p><p>Responsibilities:</p><p>• Design and develop interactive dashboards and reports using Power BI to present key business metrics.</p><p>• Collaborate with various business units to identify data-driven solutions and implement business intelligence strategies.</p><p>• Ensure data accuracy and integrity by implementing robust validation and quality control measures.</p><p>• Provide training and technical support to end-users, enabling them to efficiently utilize BI tools and dashboards.</p><p>• Continuously monitor emerging technologies and industry trends to enhance BI solutions and practices.</p><p>• Maintain and optimize existing dashboards and reports to meet evolving stakeholder needs.</p><p>• Translate complex business requirements into clear and actionable insights through advanced Power BI development.</p><p>• Assist in mining and analyzing data to uncover trends, patterns, and opportunities for business growth.</p><p>• Develop processes for validating and preparing data for analysis, ensuring consistency and reliability.</p>
We are looking for a dynamic Marketing Manager to join our team in Cypress, Texas. In this role, you will lead strategic marketing initiatives and drive brand awareness across various platforms. The ideal candidate is highly skilled in both digital and traditional marketing strategies and has a proven track record of managing successful campaigns.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies to enhance brand visibility and reach target audiences.<br>• Plan and manage digital marketing campaigns, including email marketing, social media, and content creation.<br>• Organize and oversee community and charity events to strengthen local engagement and brand presence.<br>• Collaborate with external agencies to create impactful marketing materials and ensure consistent messaging.<br>• Monitor social media trends and manage community interactions to build a strong online presence.<br>• Coordinate podcasts and other media projects to effectively communicate brand values and initiatives.<br>• Analyze campaign performance metrics to optimize strategies and improve ROI.<br>• Manage event logistics, from planning to execution, ensuring seamless delivery.<br>• Lead efforts in B2B marketing to establish and nurture business relationships.<br>• Stay updated on industry trends and innovations to maintain a competitive edge.
We are looking for a dynamic Marketing Manager to join our team in Miami, Florida. In this role, you will oversee innovative marketing strategies for real estate developments, ensuring seamless collaboration with creative agencies, PR teams, and social media partners. This position offers the opportunity to lead impactful campaigns, manage events, and contribute to the broader marketing initiatives of our organization.<br><br>Responsibilities:<br>• Represent marketing initiatives in weekly development division management meetings, sharing updates and agendas with the team.<br>• Act as the lead marketing manager for assigned development accounts, coordinating creative efforts and collaborating with external agencies and partners.<br>• Organize and lead regular meetings with developers, presenting updates, tracking key initiatives, and maintaining detailed follow-up documentation.<br>• Develop tailored marketing strategies for exclusive developments, including production calendars to guide content creation and design teams.<br>• Partner with leadership to ensure alignment on messaging, copy, and visual direction for all marketing deliverables.<br>• Plan and execute recurring marketing campaigns such as digital newsletters, event invitations, and corporate advertising across digital and print platforms.<br>• Manage collaborations with PR agencies and social media teams to deliver consistent development updates and engaging content.<br>• Facilitate social media training sessions for development agents and general brokerage teams.<br>• Coordinate marketing inclusion in broader corporate initiatives, such as advertisements and market reports, in partnership with the real estate marketing lead.<br>• Oversee event planning for developments, including broker open houses, receptions, sponsorships, and corporate events, ensuring smooth execution and vendor coordination.
We are looking for an experienced Marketing Manager to oversee the execution of diverse marketing projects and campaigns in a fast-paced environment. This role requires a highly organized individual who can manage multiple initiatives, coordinate cross-functional teams, and ensure timely delivery of high-quality results. You will play a key role in driving marketing strategies, optimizing workflows, and analyzing project performance to contribute to overall organizational success.<br><br>Responsibilities:<br>• Manage and lead multiple marketing projects simultaneously, ensuring all initiatives are completed on time and within budget.<br>• Develop comprehensive project plans detailing tasks, schedules, and resource allocations.<br>• Work closely with cross-functional teams to define project objectives, requirements, and deliverables.<br>• Monitor progress and proactively address risks and challenges to keep projects on track.<br>• Oversee the execution of marketing campaigns, ensuring they align with strategic goals and objectives.<br>• Analyze and evaluate project performance, providing actionable insights for improvement.<br>• Communicate regularly with stakeholders and senior management to report on project status and outcomes.<br>• Implement strategies to optimize workflows and enhance team collaboration.<br>• Stay updated on marketing trends and tools to enhance campaign effectiveness and efficiency.
<p>We are seeking a strategic and hands-on Marketing Manager to lead the planning and execution of integrated marketing initiatives that drive brand awareness, demand generation, and customer engagement. This role will partner cross-functionally to ensure marketing efforts align with business objectives and deliver measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute comprehensive marketing strategies and campaigns across digital and traditional channels</li><li>Manage campaign planning, timelines, budgets, and performance tracking</li><li>Lead content and messaging development to ensure brand consistency</li><li>Oversee website, email, social media, and paid media initiatives</li><li>Analyze performance metrics and translate insights into actionable recommendations</li><li>Collaborate with sales, product, and leadership teams to support growth initiatives</li><li>Manage external vendors, agencies, and freelancers as needed</li><li>Mentor or oversee junior marketing team members</li></ul><p><br></p>
<p>Robert Half is partnering with our client in the search for a <strong>Marketing Advertising Strategist </strong>to support audience management strategy and digital media enablement initiatives. Our client is a large, highly regulated enterprise organization operating at scale, with a strong focus on data-driven marketing and customer experience across digital channels.</p><p><br></p><p><strong><em>Marketing Advertising Strategist – Audience Management Strategy & Enablement</em></strong></p><p><strong>Duration:</strong> 6 months (Paternity Leave Coverage)</p><p><strong>Pay Rate:</strong> $52–56/hour (W2)</p><p><strong>Location: </strong>100% Remote (U.S. – EST or CST hours required)</p><p><strong>Schedule:</strong> 40 hours/week</p><p><br></p><p>This role sits within the Digital Automation Advertising team and supports audience-first marketing initiatives across programmatic, social, acquisition, engagement, upsell, and product launch campaigns. The Marketing Strategist will act as a business-facing partner, helping determine how customer and prospect data is used for activation while ensuring compliance, operational rigor, and campaign effectiveness.</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Marketing Strategist will support audience strategy, enablement, and governance across paid media campaigns. This role blends strategic decision-making with hands-on support, partnering with marketing, analytics, technology, and compliance teams to guide audience activation. While this role will not directly build audiences, it will oversee execution in partnership with an offshore team.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms</li><li>Build and evaluate audience canvases, advising on data selection and customer profiles aligned to campaign goals</li><li>Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance</li><li>Brief audience strategies and assess omnichannel audience effectiveness and performance</li><li>Translate data and insights into actionable recommendations to inform future campaigns</li><li>Coordinate with an offshore team responsible for audience build and BAU execution</li><li>Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements</li><li>Create clear documentation, playbooks, and executive-ready presentations</li><li>Track workstreams and deliverables using Atlassian tools (JIRA, Confluence)</li><li>Communicate effectively with senior stakeholders and executive leadership</li></ul>
<p>Robert Half's marketing & creative client is looking for a Marketing Events Technologist for a long-term contract role in Boston. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work onsite 2-3 days/week. This role will support both virtual and live events within the professional services industry. The position will not be responsible for event execution, rather all technology- and marketing platform-related activities including Cvent implementation, email automation, and website management/optimization. The ideal candidate will leverage event technology expertise to help deliver seamless and impactful marketing events.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Manage event technology platforms (e.g., Cvent)</li><li>Build and optimize event websites and apps</li><li>Track and report on event data and performance</li><li>Coordinate virtual and live event logistics</li><li>Use HubSpot and similar tools for marketing data and automation</li><li>Collaborate with teams to align event strategies with marketing goals</li><li>Conduct research on trends and event innovation</li><li>Support web development for event sites</li><li>Ensure brand consistency and high-quality user experience</li></ul>