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Digital Marketing Manager in Grand Rapids, MI

Digital Marketing Manager job description

Digital marketing managers lead the development and execution of online marketing strategies that strengthen brand awareness, engage target audiences and drive business growth. They oversee digital initiatives across channels, using data-driven insights to optimize performance, improve customer experiences and support organizational goals. Working closely with cross-functional teams, digital marketing managers coordinate campaigns that generate demand, increase website traffic, and improve customer acquisition and retention.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services across online channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital marketing programsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

Looking for a digital marketing manager or a digital marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing manager.Search digital marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Brand management
Business planning and forecasting
Competitive analysis
Conversion rate optimization
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation

Salary for Digital Marketing Manager in Grand Rapids, MI

75303 - 107380

Low
75303
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
94413
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
107380
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 97598 109883 128310 Marketing Analytics Specialist 66430 80535 100783 Digital Strategist 86905 102375 120575 Growth Marketing Manager 85313 101010 125580 Demand Generation Manager 83265 98280 118073 E-Commerce Marketing Manager 83720 97370 117618 Performance Marketing Manager 70070 95778 122168 Digital Marketing Specialist 54600 64155 76895 Digital Project Manager 70980 91000 106015 Email Marketing Manager 66430 83265 101010 Email Marketing Specialist 48913 60970 70298 Marketing Automation Specialist 66658 78260 93730 SEO Specialist 61653 71435 82810 Paid Search Specialist 59150 70070 79625

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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