Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2026 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Inclusion Browse jobs Find your next hire Our locations

Demand Generation Manager in Grand Rapids, MI

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

Looking for a demand generation manager or a demand generation manager job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your demand generation manager staffing needs.
Salary for Demand Generation Manager in Grand Rapids, MI
80990 - 114888
Low
80990
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
95778
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
114888
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 91910 107153 124443 Marketing Analytics Specialist 64610 77805 98280 Digital Strategist 84630 99645 117390 Growth Marketing Manager 83038 98963 121258 E-Commerce Marketing Manager 82128 95095 114888 Performance Marketing Manager 68250 93730 119210 Digital Marketing Manager 73483 91683 104878 Digital Marketing Specialist 53235 62790 75075 Digital Project Manager 69160 88498 103513 Email Marketing Manager 63928 80990 97143 Email Marketing Specialist 47775 59378 68478 Marketing Automation Specialist 64155 75303 88498 SEO Specialist 60060 69843 81673 Paid Search Specialist 57330 68250 77350

Explore more salaries

Learn what sets our data apart

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.