<p><strong>About the Role</strong></p><p>We are seeking a strategic and hands-on <strong>Director of Performance Marketing & Paid Media</strong> to lead our clients digital acquisition efforts across multiple channels. This role is ideal for a growth-minded leader who thrives in dynamic environments and is passionate about driving measurable results through customer-centric marketing strategies.</p><p><br></p><p>You will be responsible for developing and executing paid media campaigns, analyzing market dynamics and competitive positioning, and optimizing performance across platforms to accelerate customer acquisition and revenue growth.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>Strategy & Leadership</strong></p><ul><li>Develop and own the paid media strategy across search, social, display, video, and emerging channels.</li><li>Translate business objectives into performance marketing goals and KPIs.</li><li>Collaborate cross-functionally with brand, product, analytics, and sales teams to align marketing efforts with broader business goals.</li></ul><p><br></p><p><strong>Execution & Optimization</strong></p><ul><li>Lead hands-on campaign execution (“hands on keyboard”) across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic.</li><li>Manage budgets, bidding strategies, audience segmentation, and creative testing.</li><li>Continuously optimize campaigns for ROAS, CPA, and LTV.</li></ul><p><br></p><p><strong>Analytics & Insights</strong></p><ul><li>Monitor and report on campaign performance, providing actionable insights and recommendations.</li><li>Stay ahead of market trends, competitor activity, and platform updates to inform strategy.</li><li>Leverage data to identify growth opportunities and improve customer acquisition funnels.</li></ul><p><br></p><p><strong>Team & Vendor Management</strong></p><ul><li>Manage internal team members and/or external agencies and vendors.</li><li>Foster a culture of experimentation, learning, and performance excellence.</li></ul><p><br></p>
<p>We are looking for a talented Digital Marketing Manager to lead strategic marketing initiatives for a hospitality-focused organization in the New Orleans Louisiana area. This role requires expertise in managing paid advertising campaigns, optimizing social media strategies, and leveraging analytics tools to drive results. The ideal candidate will bring creativity, leadership skills, and a passion for digital marketing to help the company achieve its goals.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute digital marketing strategies to enhance brand visibility and drive customer engagement.</p><p>• Manage and optimize Google AdWords campaigns to maximize ROI and reach targeted audiences.</p><p>• Oversee multiple social media accounts by creating, scheduling, and analyzing content performance.</p><p>• Utilize Google Analytics and other tracking tools to monitor website traffic and campaign effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with business objectives.</p><p>• Stay updated on industry trends and emerging tools to implement innovative marketing strategies.</p><p>• Provide light management oversight to assist in team development and workflow optimization.</p><p>• Produce regular reports detailing campaign performance and actionable insights.</p><p>• Coordinate with external vendors or partners to support marketing initiatives when needed.</p><p>• Ensure all marketing materials are consistent with the brand's voice and standar</p>
<p>We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive growth marketing strategies to drive demand generation.</p><p>• Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.</p><p>• Oversee paid media initiatives, including paid social and paid search, to maximize ROI</p><p>• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists</p><p>• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus</p><p>• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement</p><p>• Utilize audience segmentation techniques to create targeted and impactful campaigns.</p><p>• Monitor and analyze campaign performance to identify trends and enhance effectiveness.</p><p>• Collaborate with cross-functional teams to align marketing efforts with overall business goals.</p><p>• Leverage automation tools to streamline campaign workflows and improve efficiency.</p><p>• Conduct thorough market research to identify opportunities for audience engagement.</p><p>• Optimize email marketing campaigns and Google Ads for better reach and conversions.</p><p>• Continuously refine strategies based on data insights and analytics.</p>
We are looking for a dynamic and results-driven Growth Digital Marketing Manager to lead and implement innovative strategies across digital platforms. This contract position, based in North Palm Beach, Florida, offers an exciting opportunity to drive customer engagement, optimize lead generation, and enhance brand visibility. The ideal candidate will bring expertise in leveraging AI tools and advanced marketing technologies to deliver measurable outcomes.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies to achieve lead generation and customer acquisition goals.<br>• Manage and optimize paid media campaigns, including Google Ads and paid social media initiatives.<br>• Oversee email marketing campaigns, ensuring high engagement and conversion rates through targeted messaging.<br>• Utilize Google Analytics and other tools to track, analyze, and report on campaign performance and ROI.<br>• Integrate Artificial Intelligence (AI) into marketing strategies to enhance personalization and efficiency.<br>• Collaborate with cross-functional teams to align marketing efforts with business objectives.<br>• Monitor industry trends and emerging technologies to stay ahead in the digital marketing space.<br>• Conduct A/B testing to refine campaign elements such as ad copy, visuals, and landing pages.<br>• Ensure consistent brand messaging across all digital channels.<br>• Provide insights and recommendations for continuous improvement in marketing processes.
<p>We are looking for a skilled and detail-oriented Field Marketing specialist to join our team in Austin, Texas. This long-term contract position involves planning and executing demand generation programs to drive sales pipeline growth and revenue for the Field Sales organization. The ideal candidate will possess a strong ability to manage marketing initiatives, track lead flow, and analyze metrics to measure program success.</p><p><br></p><p>The Field Marketing Specialist is responsible for planning, executing, and measuring demand generation marketing programs to grow the sales pipeline and revenue for the Field Sales organization. This role includes:</p><ul><li>Providing onsite execution support for marketing programs.</li><li>Tracking lead flow to ensure timely follow-up by Sales channels with event attendees and campaign responders.</li><li>Creating and managing program budgets.</li><li>Measuring ROI through metrics analysis and reporting.</li></ul><p>The ideal candidate has a proven track record in executing multi-faceted event programs, possesses excellent interpersonal skills, and understands the principles of sales, business, revenue, and pipeline management. Most importantly, they embody a <strong>Customer First Mindset</strong>.</p><p><br></p><p><strong>Core Responsibilities</strong></p><ul><li>Collaborate with campaign managers, sales teams, and operations to optimize demand generation efforts.</li><li>Execute marketing campaigns and events with precision and strategic alignment.</li><li>Analyze performance metrics to assess campaign effectiveness and ROI.</li><li>Ensure seamless coordination among internal and external stakeholders</li></ul>
<p>We are looking for an experienced Marketing Manager to lead strategic retail marketing initiatives for a manufacturing company in the beauty industry. This role focuses on driving brand presence across retail and digital platforms while ensuring consistent communication and messaging. The ideal candidate will play a pivotal role in overseeing marketing strategies, managing a team, and collaborating across departments to achieve business growth.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive growth across retail and digital channels.</p><p>• Lead product launches, promotional campaigns, and retailer-specific marketing activities to ensure alignment with company objectives.</p><p>• Collaborate with cross-functional teams, including Sales, Trade Marketing, Finance, and Creative, to optimize product flow and category performance.</p><p>• Manage the marketing team, setting clear priorities and providing guidance to ensure timely and precise execution.</p><p>• Oversee digital marketing efforts, including website development, analytics, and media strategies, to maximize online engagement.</p><p>• Monitor and manage the marketing budget, ensuring effective allocation of resources to achieve goals.</p><p>• Analyze market trends and performance metrics to identify opportunities for growth and improvement.</p><p>• Support retail partners and drive distribution expansion in a competitive marketplace.</p><p>• Ensure consistent brand messaging across all communication platforms to maintain a strong brand identity.</p><p>• Utilize financial expertise to manage forecasting, budgeting, and decision-making processes related to marketing initiatives.</p>
<p>Chris Preble from Robert Half is working with a Cortland client of his to help them hire a Marketing Manager. In this role you can work from home 1 day a week! This company has really good benefits, lots of growth and very good work life balance.</p><p><br></p><p>We’re looking for a creative and strategic Marketing Manager to lead digital and brand initiatives that strengthen customer engagement and drive measurable business results. This individual will oversee campaign development, manage digital platforms, and collaborate across departments to ensure consistent brand messaging and marketing execution.</p><p>The ideal candidate is both analytical and imaginative — someone who thrives on improving marketing performance through innovative ideas, data insights, and cross-functional teamwork.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and implement marketing strategies that enhance brand awareness and support sales growth across multiple channels.</li><li>Manage digital marketing campaigns including social media, email, and content creation.</li><li>Collaborate with internal teams and external partners to deliver high-impact marketing initiatives.</li><li>Review and refine marketing materials to ensure messaging accuracy, tone consistency, and brand alignment.</li><li>Analyze campaign metrics and digital performance to guide ongoing strategy adjustments.</li><li>Coordinate promotions, product launches, and special initiatives that align with business objectives.</li><li>Report regularly on marketing performance, customer engagement, and brand visibility.</li><li>Stay current on emerging marketing tools, trends, and technologies to continuously improve results.</li></ul>
<p>We are looking for a dynamic Digital Marketing Manager to lead the marketing and communication strategies for a biotechnology company in Vancouver, Washington. This role focuses on creating impactful content, managing digital campaigns, and enhancing the company’s online presence through innovative initiatives. The ideal candidate will bring a blend of creativity, technical expertise, and strategic thinking to the team.</p><p><br></p><p>Responsibilities:</p><p>• Manage all aspects of the company’s social media platforms, including scheduling, content creation, and audience engagement.</p><p>• Develop and publish engaging content such as blog posts, newsletters, and web copy, translating complex technical topics into accessible formats.</p><p>• Monitor digital channels for brand mentions and engagement opportunities, ensuring timely and appropriate responses.</p><p>• Stay informed about digital marketing trends and apply best practices tailored to the biotechnology and innovation sectors.</p><p>• Analyze performance metrics for online campaigns, identifying areas for improvement and optimization.</p><p>• Update and maintain website content, ensuring accuracy and a seamless user experience.</p><p>• Create or support the development of visual assets, including basic graphic design, layouts, and videos.</p><p>• Collaborate with internal experts and external partners to source, edit, and produce high-quality technical and brand content.</p><p>• Oversee freelance and contract contributors, ensuring timely and budget-conscious delivery of projects.</p>
<p>Search Engine Marketing Manager - 12-Month Contract, Hybrid 3 Days a week in North Dallas!</p><p>Robert Half, Marketing & Creative is looking for a Search Engine Marketing Manager for a 12-month contract, hybrid schedule 3 days a week! Search Engine Marketing Manager will be setting up accounts in Google platforms and overseeing KPIs for dealers. Search Engine Marketing Manager will be working with contacts all over the country, reporting on different regions, and presenting on reports and business opportunities. Search Engine Marketing Manager will work closely with eCommerce Marketing team to evaluate recent campaigns and promotions directly affecting campaign performance. SEM Manager will be working with the (5) providers that dealers can choose from to execute paid campaigns, will be overseeing this group and process. SEM Manager will be overseeing multichannel campaigns, including email, direct mail, digital advertising, and paid media campaigns. SEM Manager will be analyzing product feed and data insights, creating visualizations and dashboards representing trends and opportunities.</p><p><br></p>
We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to the education industry.<br>• Lead the planning and management of email campaigns to maximize audience engagement.<br>• Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.<br>• Oversee digital marketing efforts, including social media, SEO, and paid advertising.<br>• Analyze campaign performance data to identify opportunities for improvement and optimization.<br>• Collaborate with cross-functional teams to ensure brand consistency across all platforms.<br>• Create and manage budgets for marketing campaigns to ensure cost-effective execution.<br>• Research market trends and competitor activities to inform strategic decisions.<br>• Foster brand awareness through innovative campaigns and targeted messaging.<br>• Monitor industry advancements to incorporate new tools and techniques into marketing plans.
We are looking for a highly skilled Marketing Manager to lead strategic initiatives and drive impactful campaigns within our organization. This role requires a creative thinker who can design and execute marketing plans, analyze performance metrics, and collaborate with cross-functional teams to achieve business objectives. Based in Washington, District of Columbia, this position offers the opportunity to make a significant contribution to our promotional efforts.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to the organization’s portfolio.<br>• Design and implement campaigns aimed at achieving or exceeding established performance goals.<br>• Write engaging and persuasive content for a variety of marketing materials.<br>• Identify target audiences using historical data and demographic insights to optimize campaign reach.<br>• Oversee production timelines, ensuring all projects are delivered on schedule.<br>• Provide guidance on branding and creative direction for promotional assets.<br>• Create and manage automated campaigns to support organizational programs.<br>• Update and maintain web pages to ensure content is accurate and impactful.<br>• Offer budget recommendations for promotional activities to maximize return on investment.<br>• Collaborate with internal departments to cross-promote memberships, products, and services effectively.
We are looking for an experienced Marketing Manager to join our team in Irvine, California. In this role, you will oversee the development and execution of innovative marketing strategies to promote healthcare educational programs and strengthen brand presence in the competitive higher education sector. This position requires a strategic thinker with a talent for crafting impactful campaigns and collaborating across departments to achieve measurable business outcomes.<br><br>Responsibilities:<br>• Create and implement comprehensive marketing plans and campaigns across multiple channels to attract and engage prospective students for healthcare education programs.<br>• Analyze market trends and competitive data to guide audience segmentation, messaging strategies, and decision-making processes.<br>• Collaborate with leadership to ensure marketing strategies align with organizational enrollment goals and long-term objectives.<br>• Conduct research and competitive analysis to identify emerging opportunities and address potential challenges.<br>• Manage the full lifecycle of marketing campaigns, including concept development, content creation, channel selection, execution, and post-campaign evaluations.<br>• Coordinate with internal creative teams, external agencies, and cross-functional departments to ensure seamless campaign delivery and alignment with strategic objectives.<br>• Develop compelling marketing copy tailored to diverse audience segments to enhance engagement and drive re-engagement.<br>• Select impactful narratives, formats, and calls-to-action to resonate with target audiences while maintaining consistent brand messaging.<br>• Track, measure, and report on key performance metrics using analytics tools to optimize campaigns and inform future strategies.<br>• Serve as a liaison between the Marketing Department and other organizational units, such as Admissions, Student Services, and Alumni Relations, to ensure collaborative efforts.
<p>We at Robert Half are looking to add to our pool of Digital Marketing Specialists to develop, manage, and optimize digital campaigns across various platforms. You'll play a key role in tracking performance, implementing advanced analytics, and ensuring that digital marketing efforts are data-driven and effective. We are industry professionals that specialize in recruiting for top talent all over North America. Our dedicated Marketing and Creative team is here to put your needs first and passionately represent you!</p><p> </p><p> </p><p>Location: Nashville, TN (open to hybrid or onsite)</p><p>W2 Pay: $30-$50/hr</p><ul><li>We are looking for someone who is open to PT or FT, Contract, Contract to Hire, or Permanent Placements</li></ul><p> </p><p>Key Responsibilities:</p><ul><li>Set up, manage, and optimize tracking tags using Google Tag Manager across various digital properties.</li><li>Implement and manage Facebook Pixel, Google Analytics, and other tracking tools to ensure accurate performance measurement.</li><li>Develop and manage digital marketing campaigns, including paid search, social media ads, and display ads.</li><li>Collaborate with web developers to ensure proper tag implementation and troubleshooting.</li><li>Create reports and dashboards to track key performance indicators (KPIs) such as traffic, conversions, and ROI.</li><li>Conduct A/B testing to improve ad performance and conversion rates.</li><li>Work closely with cross-functional teams to support marketing initiatives and ensure proper attribution across channels.</li><li>Stay up-to-date with the latest trends and best practices in digital marketing, analytics, and tracking technologies.</li></ul>
We are looking for an experienced and innovative Marketing Manager to join our team in New York, New York on a Contract to permanent basis. In this role, you will be responsible for driving audience growth, boosting event participation, and enhancing member engagement for a leading cultural institution. This position offers a unique opportunity to combine traditional marketing strategies with data-driven audience outreach to attract and retain members from diverse industries such as media, sports, gaming, entertainment, and technology.<br><br>Responsibilities:<br>• Develop and implement marketing strategies to increase daily visitation and achieve audience growth goals.<br>• Drive attendance at events, including family programs, screenings, and gaming tournaments.<br>• Collaborate with internal teams to create engaging member experiences and promotional campaigns.<br>• Lead targeted outreach initiatives to recruit and retain members, focusing on diverse industries like media, sports, and entertainment.<br>• Represent the organization as a brand ambassador during public events and across communication channels.<br>• Support the planning and execution of exclusive events, such as exhibition previews, galas, and receptions.<br>• Manage the creation of marketing materials, including brochures, newsletters, and digital content.<br>• Analyze campaign performance and provide regular reports on trends and opportunities for improvement.<br>• Work closely with the Development team to enhance member engagement through marketing and social media outreach.
<p>We are looking for an experienced Product Marketing Manager to join an incredible client of ours in Irvine, California. In this role, you will play a critical part in shaping product strategies, fostering key vendor relationships, and driving cross-functional collaboration to enhance market presence for a marquee consumer product brand (within the home improvement space). The ideal candidate will have a strong background in product management, marketing, and leadership, with a passion for delivering impactful results.</p><p><br></p><p>Responsibilities:</p><p>• Define and implement product strategies, including pricing models and vendor partnerships, to align with business objectives.</p><p>• Lead and mentor a team of product managers and vendor managers, fostering growth and ensuring alignment with company goals.</p><p>• Analyze market trends and customer feedback to identify opportunities for growth and innovation.</p><p>• Oversee vendor relationships, including contract negotiations and joint business planning, to strengthen alliances.</p><p>• Collaborate with cross-functional teams such as Marketing, Technology, Operations, and Training to ensure cohesive product planning and execution.</p><p>• Spearhead sales reporting and forecasting initiatives to inform strategic decisions.</p><p>• Develop long-term product roadmaps and execute plans to enhance product offerings and market positioning.</p><p>• Drive strategic alliances and manage specialty product lines, providing day-to-day guidance to the team.</p><p>• Conduct performance evaluations and provide coaching to support team development.</p><p>• Perform additional duties as required to support organizational goals.</p>
We are looking for a dynamic Marketing Manager to join our team in Miami, Florida. In this role, you will oversee innovative marketing strategies for real estate developments, ensuring seamless collaboration with creative agencies, PR teams, and social media partners. This position offers the opportunity to lead impactful campaigns, manage events, and contribute to the broader marketing initiatives of our organization.<br><br>Responsibilities:<br>• Represent marketing initiatives in weekly development division management meetings, sharing updates and agendas with the team.<br>• Act as the lead marketing manager for assigned development accounts, coordinating creative efforts and collaborating with external agencies and partners.<br>• Organize and lead regular meetings with developers, presenting updates, tracking key initiatives, and maintaining detailed follow-up documentation.<br>• Develop tailored marketing strategies for exclusive developments, including production calendars to guide content creation and design teams.<br>• Partner with leadership to ensure alignment on messaging, copy, and visual direction for all marketing deliverables.<br>• Plan and execute recurring marketing campaigns such as digital newsletters, event invitations, and corporate advertising across digital and print platforms.<br>• Manage collaborations with PR agencies and social media teams to deliver consistent development updates and engaging content.<br>• Facilitate social media training sessions for development agents and general brokerage teams.<br>• Coordinate marketing inclusion in broader corporate initiatives, such as advertisements and market reports, in partnership with the real estate marketing lead.<br>• Oversee event planning for developments, including broker open houses, receptions, sponsorships, and corporate events, ensuring smooth execution and vendor coordination.
<p>We are looking for a skilled and strategic Digital Marketing Specialist to join our team on a long-term contract basis. This role will focus on creating and managing impactful digital campaigns to support key marketing objectives. Based in San Diego, California, you will collaborate with internal teams and external vendors to drive engagement through various online platforms on a hybrid basis. </p><p><br></p><p>Responsibilities:</p><p>• Design and implement comprehensive digital marketing campaigns across platforms such as Google Ads, LinkedIn, and display advertising.</p><p>• Collaborate with third-party vendors and agencies to optimize campaign performance and ensure alignment with marketing goals.</p><p>• Work closely with product and marketing managers to synchronize digital strategies with product launches and promotional calendars.</p><p>• Analyze audience data to create targeted campaigns tailored to specific customer segments and platforms.</p><p>• Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.</p><p>• Ensure all digital initiatives are well-documented, scalable, and structured for future use.</p><p>• Manage external vendors and agencies to achieve high performance and conversion rates.</p><p>• Maintain a customer-focused approach to ensure all marketing efforts effectively address user needs.</p>
<p>We are a privately owned and operated property management group with a diverse portfolio of residential and multifamily properties across Miami with headquarters in Coral Gables. Our team takes pride in providing high-quality housing and exceptional service to our residents while maintaining a family-oriented, collaborative workplace.</p><p><br></p><p>Position Overview:</p><p>The Digital Marketing Specialist will develop, implement, and optimize digital marketing strategies to drive occupancy, strengthen brand awareness, and enhance tenant engagement. The ideal candidate will have experience in the real estate or housing industry and be bilingual (English/Spanish). This role requires a creative, tech-savvy marketer with strong analytical skills and the ability to work independently in a fast-paced, entrepreneurial environment.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Develop and execute digital marketing campaigns across multiple channels, including social media, email, web, and paid advertising.</li><li>Create engaging content—including graphics, videos, and written posts—to showcase properties, community features, and resident events.</li><li>Manage and optimize property listings on websites, rental platforms, and social media.</li><li>Monitor and analyze marketing metrics and campaign performance; prepare regular reports and recommendations based on data insights.</li><li>Collaborate with leasing and property management teams to ensure marketing efforts align with occupancy goals and community branding.</li><li>Maintain and update websites and digital listings, ensuring accuracy and consistency.</li><li>Coordinate photography, video tours, and virtual marketing materials for new and existing properties.</li><li>Leverage technology platforms such as Yardi, AppFolio, Buildium, or similar to integrate marketing and property data.</li><li>Organize and manage shared drives and files for marketing assets, reports, and creative materials.</li><li>Stay informed on Miami real estate trends, housing market insights, and emerging digital marketing tools.</li></ul><p><br></p><p><strong>QUALIFIED CANDIDATES PLEASE APPLY AND REACH OUT TO STEFANIE FURNISS at 786-897-7903</strong></p>
We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Calabasas, California. In this role, you will support key marketing initiatives and assist in maintaining high-performing digital campaigns. This is a great opportunity to contribute to a dynamic environment while utilizing your expertise in email marketing, digital advertising, and analytics.<br><br>Responsibilities:<br>• Develop and execute targeted email campaigns to engage audiences and drive conversions.<br>• Manage and optimize digital advertising campaigns using Google Ads and Google AdWords.<br>• Analyze campaign performance through Google Analytics and other tools, providing actionable insights.<br>• Coordinate with teams using project management platforms such as Asana to ensure timely delivery of marketing tasks.<br>• Utilize Salesforce Marketing Cloud (SFMC) to create and track marketing initiatives.<br>• Assist in creating visually appealing email templates, leveraging tools like Stripo.<br>• Monitor and report on key performance metrics to evaluate the success of marketing strategies.<br>• Collaborate with cross-functional teams to align marketing efforts with organizational goals.<br>• Stay updated on industry trends to implement innovative strategies.<br>• Support other digital marketing tasks as needed during team transitions.
<p>We are looking for an experienced Email Marketing Specialist to lead and optimize email marketing strategies for a dynamic company in Livonia, Michigan. In this role, you will leverage your expertise to design impactful campaigns, improve customer engagement, and drive measurable business outcomes. The ideal candidate will bring a strong background in email marketing platforms, campaign development, and strategic planning.</p><p><br></p><p>Responsibilities:</p><p>• Build, develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.</p><p>• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.</p><p>• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.</p><p>• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.</p><p>• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.</p><p>• Maintain and enhance customer databases to improve segmentation and targeting.</p><p>• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.</p><p>• Stay updated on industry trends and best practices to continuously improve email marketing performance.</p><p>• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.</p><p>• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.</p>
<p>Robert Half is partnering with a Plymouth area client in the recruiting for a Marketing Manager to join their team. This role is ideal for a creative and strategic thinker who thrives in a fast-paced environment and has a proven track record of success in event marketing. The ideal candidate will play a key role in shaping and executing marketing strategies to enhance brand visibility, foster partnerships, and drive growth.</p><p><br></p><p>This a permanent placement opportunity offering competitive benefits package, generous annual bonus eligibility, 401k match and additional profit sharing. <strong>Must be willing to work some weekends with events during an 8-5, no weekend nights.</strong></p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Event Strategy Development: Design and implement comprehensive event marketing strategies aligned with organizational goals, including trade shows, conferences, product launches, and experiential events. </li><li>Event Execution: Coordinate end-to-end logistics of events, including vendor relationships, budget management, site selection, and team collaboration.</li><li>Promotional Campaigns: Develop and execute integrated promotional campaigns to support events across digital, social, and traditional marketing channels.</li><li>Audience Engagement: Optimize event experiences to ensure active audience participation, brand consistency, and retention.</li><li>Data Analysis: Track, analyze, and report on event-specific metrics, including attendance, engagement, lead generation, and ROI.</li><li>Collaborative Leadership: Manage cross-functional collaboration with internal teams, stakeholders, and external sponsors to deliver seamless event experiences.</li><li>Budget Management: Develop, monitor, and optimize budgets relating to event marketing activities while ensuring cost-effectiveness.</li><li>Trend Monitoring: Stay updated on industry trends and innovative practices in event marketing to continuously improve strategies.</li></ul>
<p>We are looking for a skilled Marketing Web Specialist to oversee the global implementation, optimization, and analysis of marketing technology solutions. This role involves enhancing the customer journey through digital platforms by collaborating with internal teams and external vendors. </p><p>Responsibilities:</p><p>• Manage global product content across multilingual websites, ensuring accuracy and consistency.</p><p>• Oversee Product Information Management (PIM) and Digital Asset Management (DAM) systems, maintaining their functionality and efficiency.</p><p>• Serve as the primary liaison between marketing, IT, and external agencies to align systems and execute digital initiatives.</p><p>• Analyze web and marketing automation data to identify opportunities for performance optimization.</p><p>• Provide training and support to global teams on digital marketing tools and best practices.</p><p>• Monitor and improve website analytics using tools like Google Analytics and Tag Manager.</p><p>• Coordinate updates to website content, ensuring alignment with branding and marketing strategies.</p><p>• Manage multiple priorities and projects to deliver high-quality results within set deadlines.</p><p>• Collaborate with stakeholders to optimize product listings and digital assets for maximum impact.</p><p>• Implement strategies for paid and organic web optimization to enhance user engagement</p>
We are looking for a creative and detail-oriented Marketing Specialist to join our team in Duluth, Georgia. In this role, you will oversee the development and execution of marketing initiatives designed to enhance brand visibility and drive engagement across various digital platforms. Your expertise in campaign management and digital marketing strategies will play a key role in achieving our business goals.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns to effectively promote products or services.<br>• Manage email campaigns, ensuring content aligns with brand messaging and drives customer engagement.<br>• Collaborate with cross-functional teams to coordinate and execute marketing activities.<br>• Design and produce creative assets using Adobe Creative Cloud tools for digital and print use.<br>• Monitor campaign performance and analyze data to optimize strategies and improve results.<br>• Conduct market research and stay updated on industry trends to inform marketing decisions.<br>• Maintain a consistent brand presence across all digital channels, including social media.<br>• Assist in creating and managing budgets for marketing initiatives.<br>• Provide regular reports on campaign effectiveness and propose actionable recommendations.
<p>We are looking for a dynamic and visionary Director of Social Media to lead our organization's efforts in building a strong digital presence and fostering meaningful engagement across platforms. As the client is a mission-driven nonprofit dedicated, we seek a leader who can translate our values into impactful online strategies. Based in Chicago, Illinois, this role will oversee a talented team, collaborate with cross-functional departments, and play a key part in advancing our global initiatives.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute a robust social media strategy to enhance brand visibility, grow online communities, and support organizational goals.</p><p>• Lead the creation of engaging and compelling content across platforms such as Instagram, X, Facebook, LinkedIn, and YouTube, ensuring alignment with brand guidelines and messaging.</p><p>• Manage and mentor a team of social media professionals, providing guidance, training, and opportunities for growth.</p><p>• Track, analyze, and report on social media performance metrics to refine campaigns and improve audience engagement.</p><p>• Collaborate closely with marketing, content, paid media, and leadership teams to align social media strategies with broader organizational priorities.</p><p>• Establish and implement standard operating procedures for social media management, content scheduling, and performance reporting.</p><p>• Drive influencer partnerships and storytelling initiatives to amplify the organization's mission and reach.</p><p>• Stay informed on emerging trends, tools, and best practices in social media to continuously innovate and improve.</p><p>• Oversee budget planning and allocation for social media campaigns and initiatives.</p><p>• Ensure compliance with ethical and organizational standards in all social media activities.</p>
<p>We’re seeking an experienced and data-driven Senior Paid Social Manager to join our dynamic marketing organization. This role is ideal for someone who thrives on driving digital growth and customer acquisition across major social platforms—particularly Meta (Facebook/Instagram) and TikTok—for a portfolio of both established and emerging brands in the personal care and beauty space. The right candidate brings a strong performance marketing mindset and a history of managing high-budget paid social programs that deliver measurable ROI. Reporting to the Director of Digital Marketing, you’ll oversee the strategy, execution, and optimization of paid campaigns, collaborating cross-functionally with creative, social, and eCommerce teams to deliver impactful results in a fast-paced environment.</p><p><br></p><p>Key Responsibilities</p><ul><li>Strategically plan, execute, and scale paid social campaigns across Facebook, Instagram, and TikTok, managing multi-million-dollar budgets to achieve ROAS and cost-per-order goals.</li><li>Monitor campaign performance daily, weekly, and monthly, adjusting strategies to maximize efficiency and profitability.</li><li>Develop and present performance reports with actionable insights and data-driven recommendations.</li><li>Partner with organic social and influencer teams to identify high-performing content and repurpose it for paid amplification.</li><li>Collaborate with creative partners to ideate and produce engaging ad assets—both static and video—that drive conversions across multiple health and beauty brands.</li><li>Work closely with the eCommerce team to refine paid social landing pages through creative and offer testing.</li><li>Maintain a strong understanding of social media platform updates, algorithm shifts, and emerging trends.</li><li>Coordinate with the broader marketing organization to ensure timely delivery of all paid media initiatives.</li><li>Create and manage testing roadmaps, launch schedules, and optimization timelines for new campaigns and brand integrations.</li></ul>
