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Performance Marketing Manager in Atlanta, GA

Performance Marketing Manager Job Description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

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Salary for Performance Marketing Manager in Atlanta, GA
82500 - 144100
Low
82500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
113300
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
144100
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 111100 129525 150425 Marketing Analytics Specialist 78100 94050 118800 Digital Strategist 102300 120450 141900 Growth Marketing Manager 100375 119625 146575 Demand Generation Manager 97900 115775 138875 E-Commerce Marketing Manager 99275 114950 138875 Digital Marketing Manager 88825 110825 126775 Digital Marketing Specialist 64350 75900 90750 Digital Project Manager 83600 106975 125125 Email Marketing Manager 77275 97900 117425 Email Marketing Specialist 57750 71775 82775 Marketing Automation Specialist 77550 91025 106975 SEO Specialist 72600 84425 98725 Paid Search Specialist 69300 82500 93500

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.