We are looking for a Marketing Automation Manager to lead the strategy and execution of scalable, data-driven campaign programs in Alpharetta, Georgia. This role combines technical platform expertise with a strong understanding of customer journeys, lead management, and performance analysis to improve marketing effectiveness. You will work across marketing, sales operations, content, and analytics to build efficient automation processes and turn campaign data into meaningful business insights.<br><br>Responsibilities:<br>• Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo.<br>• Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow.<br>• Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance.<br>• Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes.<br>• Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals.<br>• Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health.<br>• Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities.<br>• Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement.<br>• Provide direction and support to less experienced team members involved in marketing operations or campaign automation work.
<p><strong>Job Title: Marketing Project Manager</strong></p><p><strong>Location:</strong> Atlanta, GA</p><p><strong>Job Type:</strong> Contract</p><p><strong>Work Arrangement:</strong> Onsite</p><p><strong>Schedule:</strong> Monday–Friday, standard business hours</p><p><strong>Job Summary</strong></p><p>We are seeking an organized and collaborative Marketing Project Manager to oversee the planning and execution of marketing initiatives from kickoff through completion. The ideal candidate is comfortable coordinating creative, marketing, digital, and cross-functional teams while keeping projects on schedule and within scope.</p><p><strong>Key Responsibilities</strong></p><ul><li>Manage multiple marketing projects simultaneously from initiation through completion</li><li>Build project plans, timelines, milestones, and deliverable schedules</li><li>Coordinate work across marketing, creative, digital, content, and other teams</li><li>Facilitate project kickoffs, status meetings, and stakeholder communications</li><li>Track project progress, risks, dependencies, and deadlines</li><li>Manage creative briefs, approvals, revisions, and final deliverables</li><li>Ensure stakeholders have clear visibility into project status</li><li>Identify potential roadblocks and proactively develop solutions</li><li>Maintain project documentation and reporting</li><li>Coordinate with internal teams, agencies, freelancers, and vendors as needed</li><li>Help improve marketing workflows and processes</li></ul><p><br></p>
We are looking for a Digital Marketing Manager to lead data-driven initiatives that strengthen brand visibility and customer engagement in Atlanta, Georgia. This role oversees multi-channel campaign strategy across email, paid media, and performance marketing while using analytics to guide decision-making. The ideal candidate brings a strong understanding of digital channels and a practical approach to optimizing results across the marketing funnel.<br><br>Responsibilities:<br>• Develop and manage integrated digital marketing plans that support audience growth, lead generation, and brand awareness goals.<br>• Lead the execution of email marketing programs, including campaign planning, audience segmentation, testing, and performance review.<br>• Oversee paid media efforts across Google Ads and paid social platforms, adjusting budgets and targeting to improve return on investment.<br>• Track, interpret, and report campaign performance using Google Analytics and other measurement tools to identify actionable insights.<br>• Partner with internal stakeholders to align digital initiatives with broader business objectives and promotional priorities.<br>• Monitor market trends, channel performance, and competitor activity to refine campaign strategy and uncover new opportunities.<br>• Optimize landing pages, ad creatives, and messaging based on engagement data, conversion metrics, and testing outcomes.
<p><strong>Job Title: Marketing Coordinator</strong></p><p><strong>Location:</strong> Atlanta, GA</p><p><strong>Job Type:</strong> Contract</p><p><strong>Work Arrangement:</strong> Onsite</p><p><strong>Schedule:</strong> Monday–Friday, standard business hours</p><p><strong>Job Summary</strong></p><p>We are seeking a detail-oriented Marketing Coordinator to provide day-to-day support for marketing campaigns, projects, communications, events, and administrative activities. This is an excellent opportunity for an early-career marketing professional looking to gain broad experience across multiple areas of marketing.</p><p><strong>Key Responsibilities</strong></p><ul><li>Coordinate marketing projects, campaigns, and deliverables</li><li>Maintain marketing calendars and project trackers</li><li>Assist with email campaigns, social media, website updates, and digital initiatives</li><li>Coordinate creative requests and marketing materials</li><li>Support events, meetings, presentations, and promotional activities</li><li>Assist with reporting and basic marketing analysis</li><li>Maintain marketing databases, files, and documentation</li><li>Coordinate with internal departments, vendors, and external partners</li><li>Proofread and format marketing communications and materials</li><li>Track deadlines and follow up on outstanding deliverables</li><li>Provide general administrative support to the marketing team</li></ul><p><br></p>
<p>We are working with a client who is looking to hire a Marketing Specialist to support a fast‑paced marketing team across property launches, company initiatives, content, and marketing operations. This role serves as a central point of coordination, ensuring campaigns, communications, and content are executed accurately and on schedule.</p><p><br></p><p><br></p><p>THIS ROLE IS 5 DAYS ONSITE IN METRO ATLANTA</p><p><br></p><p><br></p><p>What you’ll do:</p><ul><li>Coordinate marketing launches for investment opportunities nationwide</li><li>Build, update, and maintain listings across marketing platforms</li><li>Create and distribute email campaigns and marketing communications</li><li>Manage listing status updates and ensure consistency across all channels</li><li>Support company marketing initiatives, including social media, website updates, and brand communications</li><li>Promote milestones, announcements, awards, and thought leadership content</li><li>Assist with content planning, scheduling, and repurposing across digital channels</li><li>Manage marketing calendars, timelines, and competing deadlines</li><li>Maintain marketing databases, records, and workflows</li><li>Support marketing efforts tied to events and conferences</li></ul><p><br></p>
<p>Responsibilities</p><ul><li>Maintain and update property listings across CoStar, LoopNet, Crexi, Revere/RCM, and other commercial real estate marketing platforms.</li><li>Manage property postings and updates across economic development and syndication websites.</li><li>Build and distribute email and e-blast campaigns for property listings, investor updates, and other marketing initiatives.</li><li>Maintain and organize investor, broker, prospect, and CRM contact lists.</li><li>Support digital marketing initiatives and social media activity.</li><li>Prepare recurring marketing activity reports for landlord representation and investment sales assignments.</li><li>Assist with RFP responses, proposals, pitch materials, and other client-facing deliverables.</li><li>Respond to broker inquiries regarding active property listings and support market research efforts.</li><li>Maintain accurate and up-to-date property, market, and marketing data.</li><li>Coordinate signage, photography, drone photography, printing, and other third-party marketing vendors.</li><li>Prepare marketing materials and promotional items for property tours and events.</li><li>Provide backup graphic design support for pitch books, flyers, offering memoranda, video content, and other marketing collateral.</li><li>Support general branding and marketing initiatives as needed.</li></ul><p><br></p>
<p>We are seeking an experienced Vice President of Marketing to lead and execute the company's marketing strategy, customer acquisition efforts, and loyalty initiatives. This executive-level role will oversee brand development, digital marketing, customer retention, CRM, loyalty programs, and demand generation strategies designed to drive revenue growth and strengthen customer relationships.</p><p><br></p><p>Responsibilities:</p><ul><li>Develop and execute comprehensive marketing strategies that drive revenue, customer acquisition, and retention.</li><li>Lead all digital marketing efforts including paid search, paid social, SEO, email marketing, website optimization, and marketing automation.</li><li>Own and evolve the company's loyalty and customer retention programs, increasing engagement, repeat business, and customer lifetime value.</li><li>Oversee CRM strategy, customer segmentation, lifecycle marketing, and personalized customer communications.</li><li>Manage marketing budgets and allocate resources to maximize ROI and business performance.</li><li>Develop performance dashboards and regularly report on KPIs including lead generation, conversion rates, customer acquisition costs, retention, and loyalty metrics.</li><li>Partner with Sales, Operations, Product, and Executive Leadership to align marketing initiatives with business objectives.</li><li>Lead agency relationships, vendors, and internal marketing teams.</li><li>Drive data-driven decision-making through analytics, customer insights, and market research.</li><li>Build, mentor, and develop a high-performing marketing team.</li></ul><p><br></p>
<p>Robert Half Marketing and Creative has an immediate need for a fulltime contractor for a Production Manager job with our client. This person will sit onsite fulltime in Atlanta. </p><p> </p><p>· Lead production and management of marketing collateral. Provide print procurement and coordination of all marketing collateral projects to include setting timelines, defining accurate estimate specifications, supplier negotiations, fulfillment and logistic distribution.</p><p>· Gather print requirements and data files for current and anticipated projects. Consult with the team regarding the print manufacturing process and the various requirements needed to efficiently (cost and time) produce print and print related collateral.</p><p>· Provide recommendations to process improvements to bolster improved quality, increased productivity and lower operating costs.</p><p><br></p>
<p>Robert Half Marketing and Creative has an immediate need for a fulltime contractor for a Production Manager job with our client. This person will sit onsite fulltime in Atlanta. </p><p> </p><p>· Lead production and management of marketing collateral. Provide print procurement and coordination of all marketing collateral projects to include setting timelines, defining accurate estimate specifications, supplier negotiations, fulfillment and logistic distribution.</p><p>· Gather print requirements and data files for current and anticipated projects. Consult with the team regarding the print manufacturing process and the various requirements needed to efficiently (cost and time) produce print and print related collateral.</p><p>· Provide recommendations to process improvements to bolster improved quality, increased productivity and lower operating costs.</p><p><br></p>
<p><strong>Job Title: Marketing Analytics Specialist</strong></p><p><strong>Location:</strong> Atlanta, GA</p><p><strong>Job Type:</strong> Contract</p><p><strong>Work Arrangement:</strong> Onsite</p><p><strong>Schedule:</strong> Monday–Friday, standard business hours</p><p><strong>Job Summary</strong></p><p>We are seeking a Marketing Analytics Specialist to analyze marketing and customer data and translate findings into actionable insights. The ideal candidate combines strong analytical skills with an understanding of digital marketing, campaign performance, customer behavior, and business KPIs.</p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze marketing campaign and channel performance</li><li>Build and maintain marketing dashboards and recurring reports</li><li>Track KPIs across paid media, email, website, social, and other channels</li><li>Identify trends, opportunities, and areas for optimization</li><li>Support campaign measurement, attribution, and performance analysis</li><li>Pull and manipulate data from multiple marketing platforms</li><li>Partner with marketing teams to define measurement strategies</li><li>Present insights and recommendations to internal stakeholders</li><li>Maintain reporting processes and documentation</li><li>Support forecasting, budget analysis, and campaign planning</li></ul><p><br></p>
We are looking for a Marketing/Communications Coordinator to support digital marketing initiatives for apartment communities in Atlanta, Georgia. In this role, you will help execute campaigns, assess channel performance, and keep marketing tools and records organized across multiple platforms. This position is ideal for someone who combines analytical thinking with strong coordination skills and a sharp eye for presentation, usability, and brand consistency.<br><br>Responsibilities:<br>• Coordinate the rollout and ongoing support of digital marketing tools and third-party platforms used across apartment community campaigns.<br>• Monitor marketing channels and vendor performance, using campaign data to recommend adjustments that improve paid media, social advertising, and search visibility.<br>• Conduct recurring reviews of each property's online presence and document findings to help strengthen digital effectiveness and consistency.<br>• Update website content, assist with image preparation, and help maintain accurate, engaging online property information.<br>• Manage marketing database records and provide day-to-day support for community teams by answering questions and resolving marketing-related requests.<br>• Partner with internal departments on projects that require marketing input, ensuring related deliverables are implemented accurately and on schedule.<br>• Gather and evaluate content, assets, and system information needed to support marketing programs and platform enhancements.
<p><strong>Job Title: Social Media Manager</strong></p><p><strong>Location:</strong> Atlanta, GA</p><p><strong>Job Type:</strong> Contract</p><p><strong>Work Arrangement:</strong> Onsite</p><p><strong>Schedule:</strong> Monday–Friday, standard business hours</p><p><strong>Job Summary</strong></p><p>We are seeking a Social Media Manager to develop and execute engaging social content across multiple platforms. The ideal candidate understands current social trends, can translate brand messaging into compelling content, and is comfortable balancing strategy, content creation, publishing, and analytics.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and manage social media strategies and content calendars</li><li>Create and publish content across platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube</li><li>Develop short-form video, graphics, captions, and other social assets</li><li>Monitor social trends and identify opportunities for timely content</li><li>Manage community engagement and respond to comments and messages</li><li>Collaborate with creative, marketing, PR, and brand teams</li><li>Coordinate social content around campaigns, events, launches, and promotions</li><li>Monitor social performance and prepare regular reporting</li><li>Use analytics to optimize content and engagement</li><li>Maintain consistent brand voice and visual identity</li><li>Coordinate with influencers, creators, or external partners when applicable</li></ul><p><br></p>
We are looking for a Digital Performance Specialist to strengthen our digital marketing efforts and help expand online visibility across Atlanta, Georgia. In this permanent role, you will support enrollment-focused campaigns, improve local search presence, and contribute to lead generation initiatives for a multi-location brand. The ideal candidate brings strong analytical thinking, a collaborative approach, and a passion for using digital channels to drive measurable results.<br><br>Responsibilities:<br>• Drive digital marketing activities that improve brand visibility, support parent enrollment objectives, and contribute to franchise lead generation.<br>• Oversee and refine local business listing information across multiple locations to increase search visibility, website visits, and inbound inquiries.<br>• Assist with online reputation efforts by encouraging review growth, guiding response approaches, and helping resolve escalated feedback issues.<br>• Coordinate digital setup for newly opened locations, including business profile activation and local search readiness.<br>• Act as the first point of contact for routine digital marketing support requests, addressing standard needs and routing complex issues to appropriate partners.<br>• Track local digital performance metrics, identify patterns in results, and share actionable recommendations to improve campaign effectiveness.<br>• Collaborate with internal teams and external partners on website updates, testing efforts, and broader optimization projects.<br>• Create and maintain reference materials, guides, and training content that promote consistent digital marketing practices across the organization.<br>• Organize campaign and channel performance data to support reporting, planning, and strategic decision-making.
<p><strong>Job Title: Content Marketing Specialist</strong></p><p><strong>Location:</strong> Atlanta, GA</p><p><strong>Job Type:</strong> Contract</p><p><strong>Work Arrangement:</strong> Onsite</p><p><strong>Schedule:</strong> Monday–Friday, standard business hours</p><p><strong>Job Summary</strong></p><p>We are seeking a creative and strategic Content Marketing Specialist to develop and execute content across digital and marketing channels. The ideal candidate combines strong writing skills with an understanding of audience engagement, brand voice, SEO, and content performance.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop written and visual content for websites, blogs, email, social media, and marketing campaigns</li><li>Write and edit compelling, brand-aligned copy for multiple audiences</li><li>Collaborate with marketing, creative, product, and subject matter experts</li><li>Research topics, audiences, competitors, and industry trends</li><li>Support SEO-focused content development and optimization</li><li>Manage content calendars and publishing schedules</li><li>Repurpose long-form content into social, email, and other digital formats</li><li>Review and proofread marketing materials for accuracy, grammar, and brand consistency</li><li>Monitor content performance and recommend improvements</li><li>Assist with campaign messaging, landing pages, presentations, and sales enablement content</li><li>Use AI-assisted tools responsibly to improve content development and workflow efficiency</li></ul><p><br></p>
We are looking for a strategic digital marketing leader to drive demand generation and elevate the company’s online presence. This role will guide paid media strategy, website performance, and conversion-focused landing page development to help strengthen pipeline growth and brand visibility. The ideal candidate brings strong experience in B2B marketing, analytics, and direct response campaigns, with the ability to turn marketing investment into measurable business results.<br><br>Responsibilities:<br>• Lead end-to-end demand generation efforts designed to increase lead volume and support revenue goals.<br>• Oversee the company’s digital presence, ensuring the website reflects the brand effectively and delivers a strong user experience.<br>• Direct paid advertising initiatives across channels such as Google, Meta, and relevant industry platforms to maximize reach and performance.<br>• Manage a substantial marketing budget and continuously optimize spending based on campaign results and business priorities.<br>• Create and refine landing pages that improve conversion rates and align with campaign objectives.<br>• Implement and maintain tracking frameworks, including UTM structures, to measure channel effectiveness and attribution.<br>• Use analytics and performance data to evaluate campaign outcomes, identify opportunities, and inform strategy adjustments.<br>• Partner with internal stakeholders to strengthen brand visibility while supporting direct response marketing objectives.
<p><strong>Job Title: Paid Media Specialist</strong></p><p><strong>Location:</strong> Atlanta, GA</p><p><strong>Job Type:</strong> Contract</p><p><strong>Work Arrangement:</strong> Onsite</p><p><strong>Schedule:</strong> Monday–Friday, standard business hours</p><p><strong>Job Summary</strong></p><p>We are seeking a Paid Media Specialist to execute, optimize, and analyze digital advertising campaigns across multiple platforms. The ideal candidate is data-driven and hands-on, with experience managing paid search, paid social, and/or programmatic campaigns.</p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, launch, manage, and optimize paid media campaigns</li><li>Manage campaigns across Google Ads, Meta, LinkedIn, and other platforms</li><li>Conduct audience, keyword, placement, and competitive research</li><li>Monitor campaign budgets, pacing, performance, and KPIs</li><li>Analyze campaign data and make optimization recommendations</li><li>Develop performance reports and communicate insights to stakeholders</li><li>Coordinate with creative teams on ad concepts, copy, and assets</li><li>Support A/B testing of creative, audiences, messaging, and landing pages</li><li>Monitor conversion tracking and campaign attribution</li><li>Identify opportunities to improve ROAS, CPA, CTR, conversion rates, and overall campaign performance</li></ul><p><br></p>
<p>We’re partnering with a growing organization to find a <strong>Paid Media Specialist </strong>to support performance marketing initiatives across multiple business lines. This role focuses on executing, monitoring, and optimizing paid digital campaigns that drive traffic, engagement, and conversion.</p><p><br></p><p><strong>MUST BE ABLE TO WORK HYBRID ONSITE IN ATLANTA, GEORGIA</strong></p><p><br></p><p>What You’ll Do</p><ul><li>Build, launch, and manage paid media campaigns across Google Ads, Meta, and other digital platforms</li><li>Handle day-to-day campaign setup, trafficking, pacing, and QA</li><li>Support audience creation, keyword research, and negative keyword management</li><li>Monitor performance metrics including CPC, CPM, CTR, CPA, and ROAS</li><li>Pull and analyze daily/weekly performance reports, identifying trends and optimization opportunities</li><li>Assist with A/B testing, documentation of learnings, and ongoing optimization efforts</li><li>Ensure accurate tracking, UTM tagging, and attribution</li><li>Collaborate with internal marketing, creative, and product teams to align campaigns with business goals</li></ul><p><br></p>
<p><strong>Job Title: Digital Marketing Specialist</strong></p><p><strong>Location:</strong> Atlanta, GA</p><p><strong>Job Type:</strong> Contract</p><p><strong>Work Arrangement:</strong> Onsite</p><p><strong>Schedule:</strong> Monday–Friday, standard business hours</p><p><strong>Job Summary</strong></p><p>We are seeking a Digital Marketing Specialist to support the execution and optimization of digital marketing initiatives across multiple channels. This is an excellent opportunity for a hands-on marketer who enjoys working across campaigns, content, analytics, and digital platforms in a fast-paced environment.</p><p><strong>Key Responsibilities</strong></p><ul><li>Execute digital marketing campaigns across paid, owned, and earned channels</li><li>Support paid search, paid social, email, SEO, and website initiatives</li><li>Coordinate campaign launches, timelines, creative assets, and deliverables</li><li>Monitor campaign performance and identify opportunities for optimization</li><li>Analyze website and campaign data using tools such as GA4, Google Ads, and social platforms</li><li>Assist with content updates across websites, landing pages, and digital channels</li><li>Collaborate with creative, content, sales, and other cross-functional teams</li><li>Develop campaign reports and presentations for internal stakeholders</li><li>Support A/B testing and other initiatives designed to improve engagement and conversion</li><li>Maintain marketing calendars, documentation, and campaign tracking</li></ul><p><br></p>
We are looking for a strategic digital marketing leader to oversee and elevate the performance of our consumer-facing online ecosystem in Atlanta, Georgia. This role will shape the vision for websites, listings, and emerging platforms while partnering across teams to deliver seamless user experiences, measurable growth, and strong conversion outcomes. The ideal candidate brings deep expertise in digital optimization, analytics, governance, and innovation, with the ability to turn data and market insight into scalable marketing performance.<br><br>Responsibilities:<br>• Shape and execute the roadmap for digital platforms, including site enhancements, user experience improvements, testing strategies, and ongoing performance optimization.<br>• Guide external development partners and platform vendors to ensure dependable integrations, sound quality standards, and scalable technical solutions.<br>• Oversee digital measurement frameworks and analytics tools to deliver accurate reporting and actionable insight across customer touchpoints.<br>• Define and enforce governance practices for digital properties, with attention to data quality, privacy expectations, compliance standards, and responsible use of AI.<br>• Drive the strategy and results for business listings and other discoverability channels to strengthen visibility, traffic relevance, and conversion performance.<br>• Lead lifecycle and lead-nurture initiatives that improve engagement quality and support stronger progression through the customer journey.<br>• Analyze user behavior and customer pathways to remove friction, refine interactions, and improve the end-to-end digital experience.<br>• Identify and implement AI-enabled marketing opportunities that improve personalization, content effectiveness, lead generation, and team efficiency.<br>• Act as the primary digital performance advisor for field-level stakeholders by sharing best practices, supporting launches, and resolving escalated platform issues.<br>• Track industry developments and competitor activity, then translate findings into practical recommendations for digital growth and platform advancement.
<p><strong>Job Title: Email Marketing Specialist</strong></p><p><strong>Location:</strong> Atlanta, GA</p><p><strong>Job Type:</strong> Contract</p><p><strong>Work Arrangement:</strong> Onsite</p><p><strong>Schedule:</strong> Monday–Friday, standard business hours</p><p><strong>Job Summary</strong></p><p>We are seeking an Email Marketing Specialist to plan, execute, test, and optimize email marketing campaigns. The ideal candidate has hands-on experience with email platforms, audience segmentation, marketing automation, and performance reporting.</p><p><strong>Key Responsibilities</strong></p><ul><li>Build and execute email marketing campaigns from strategy through deployment</li><li>Develop audience segments and targeted email campaigns</li><li>Create and manage email campaigns, newsletters, and automated communications</li><li>Coordinate copy, creative assets, links, tracking, and approvals</li><li>Build and execute A/B tests</li><li>Monitor email performance including open rates, CTR, conversions, and unsubscribe rates</li><li>Analyze campaign results and make recommendations for improvement</li><li>Support lifecycle, nurture, retention, and customer engagement programs</li><li>Maintain email calendars and campaign documentation</li><li>Ensure emails follow brand, accessibility, privacy, and deliverability best practices</li><li>Collaborate with marketing, creative, content, and analytics teams</li></ul><p><br></p>
<p>We are seeking an execution-focused Lifecycle Marketing Specialist to join our team for a 9-month contract engagement. In this role, you will act as an embedded extension of the Lifecycle Marketing team, focusing on building automated nurture programs, scaling our communications infrastructure, and improving execution velocity across our marketing technology stack.</p>
<p>Lifecycle Marketing Specialist — HubSpot / SFMC Expert (6–9 Month Contract)</p><p>Location: Atlanta, GA (Midtown — Hybrid: 3 Days Onsite / 2 Days Remote)</p><p>Position Type: 6–9 Month W2 Contract</p><p>Schedule: Full-Time (40 hrs/week)</p><p><br></p><p>About the Role</p><p>We are seeking an analytical, growth-minded Lifecycle Marketing Specialist with deep hands-on expertise in HubSpot (Marketing Hub Enterprise) or Salesforce Marketing Cloud (SFMC). In this role, you will take full ownership of automated customer journeys—optimizing cross-channel touchpoints across email, SMS, push notifications, and in-app messaging to drive activation, retention, and customer lifetime value (LTV).</p><p><br></p><p>Working 3 days onsite in our Midtown Atlanta office, you will partner closely with marketing, product, and data teams to build, test, and scale sophisticated lifecycle strategies within your platform of expertise.</p><p><br></p><p>Key Responsibilities</p><ul><li>Journey Building & Automation: Map, architect, and deploy complex end-to-end automation workflows (HubSpot Workflows or SFMC Journey Builder) covering onboarding, activation, cross-sell/upsell, and win-back strategies.</li></ul><p><br></p><ul><li>Email & Multi-Channel Execution: Design and execute targeted dynamic campaigns using email templates, dynamic blocks, and integrated SMS/push messaging.</li></ul><p><br></p><ul><li>A/B Testing & Optimization: Lead structured experimentation roadmaps across subject lines, send-time optimization, content variations, and journey paths to continuously improve open, click, and conversion rates.</li></ul><p><br></p><ul><li>Analytics & Performance Tracking: Track key lifecycle KPIs (LTV, churn rate, repeat conversions, deliverability) using platform dashboards (HubSpot Analytics / SFMC Datorama/Reports) to present weekly insights and optimization plans..</li></ul><p><br></p><p><br></p><p><br></p>
<p>We are seeking an execution-focused Lifecycle Marketing Specialist to join our team for a 9-month contract engagement. In this role, you will act as an embedded extension of the Lifecycle Marketing team, focusing on building automated nurture programs, scaling our communications infrastructure, and improving execution velocity across our marketing technology stack.</p>
We are looking for an experienced Event Manager to lead demand generation and attendee acquisition for a portfolio of continuing education-eligible events in Georgia. This role is focused on building the marketing strategy that drives relevant decision-makers to attend introductory programs, client engagement events, specialty sessions, and large-scale conferences. The ideal candidate brings a strong direct-response mindset, excels at managing performance against attendance goals, and collaborates effectively with internal teams and external partners to deliver measurable results.<br><br>Responsibilities:<br>• Create and oversee the yearly event marketing roadmap, including campaign timing, promotional strategy, and budget management across multiple event types.<br>• Define target audiences and develop segmentation and list strategies for prospects, active clients, members, and former participants to improve outreach effectiveness.<br>• Manage the full webinar-to-registration journey, from shaping topics and promotions to increasing conversions into paid event attendance.<br>• Lead attendee generation efforts for partner-led and joint promotional events by coordinating shared campaigns, aligning outreach plans, and driving registration targets.<br>• Develop and optimize registration experiences, including pricing structures, deposit options, deadlines, and other conversion-focused mechanics.<br>• Build communication workflows that increase attendance, including reminder campaigns, confirmation touchpoints, and pre-event messaging that prepares registrants to participate.<br>• Monitor registration performance against established milestones, identify pacing risks early, and recommend corrective actions to improve event fill rates.<br>• Establish clear event marketing measurement standards, maintain reliable reporting baselines, and track return on investment across campaigns and channels.<br>• Partner with creative, paid media, member marketing, and strategic alliance teams by setting campaign direction, developing briefs, and ensuring execution meets performance goals.
<p>Digital Marketing Specialist (Email & Social Focus)</p><p>Location: Atlanta, GA (Hybrid – 2 to 3 days in-office per week)</p><p>Employment Type: 4–6 Month Contract (Potential to extend or convert)</p><p>Schedule: Full-time (40 hours/week)</p><p><br></p><p>Role Summary</p><p>We are seeking a results-driven, hands-on Digital Marketing Specialist for a 4 to 6-month contract opportunity based in Atlanta, GA. In this hybrid role, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns and social media strategies (both organic and paid) to drive audience engagement, brand awareness, and conversions.</p><p>The ideal candidate brings strong creative copywriting skills, proficiency with modern ESPs and social platforms, and a data-informed approach to campaign performance analysis.</p><p><br></p><p>Key Responsibilities</p><p>Email Marketing & Lifecycle</p><ul><li>Campaign Execution: Build, proof, schedule, and deploy weekly targeted email campaigns, automated drip sequences, and lifecycle workflows.</li><li>Segmentation & Personalization: Manage list hygiene, audience segmentation, and personalized messaging strategies based on customer behavior and demographics.</li><li>Optimization & Testing: Conduct continuous A/B testing on subject lines, send times, copy, visual layouts, and calls-to-action (CTAs) to boost open rates and click-through rates.</li></ul><p><br></p><p>Social Media Strategy & Execution</p><ul><li>Content & Campaigns: Plan, draft, and schedule compelling organic social content across key channels (LinkedIn, Meta/Instagram, TikTok, X) aligned with marketing calendars.</li><li>Paid Social: Assist in setting up, targeting, and monitoring paid social ad campaigns to drive lead generation and customer acquisition.</li><li>Community Engagement: Monitor social channels, engage with audience inquiries, and maintain brand voice across digital touchpoints.</li></ul><p><br></p><p>Analytics & Reporting</p><ul><li>Track and report on key campaign KPIs (open rate, CTR, conversion rate, ROAS, engagement).</li><li>Analyze traffic and conversion trends using platform analytics and Google Analytics (GA4) to present actionable insights for ongoing strategy adjustments.</li></ul><p><br></p><p><br></p>