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Digital Marketing Specialist in Atlanta, GA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Atlanta, GA
64350 - 90750
Low
64350
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
75900
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
90750
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 111100 129525 150425 Marketing Analytics Specialist 78100 94050 118800 Digital Strategist 102300 120450 141900 Growth Marketing Manager 100375 119625 146575 Demand Generation Manager 97900 115775 138875 E-Commerce Marketing Manager 99275 114950 138875 Performance Marketing Manager 82500 113300 144100 Digital Marketing Manager 88825 110825 126775 Digital Project Manager 83600 106975 125125 Email Marketing Manager 77275 97900 117425 Email Marketing Specialist 57750 71775 82775 Marketing Automation Specialist 77550 91025 106975 SEO Specialist 72600 84425 98725 Paid Search Specialist 69300 82500 93500

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.