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Marketing Automation Specialist in Atlanta, GA

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Atlanta, GA
77550 - 106975
Low
77550
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
91025
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
106975
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 111100 129525 150425 Marketing Analytics Specialist 78100 94050 118800 Digital Strategist 102300 120450 141900 Growth Marketing Manager 100375 119625 146575 Demand Generation Manager 97900 115775 138875 E-Commerce Marketing Manager 99275 114950 138875 Performance Marketing Manager 82500 113300 144100 Digital Marketing Manager 88825 110825 126775 Digital Marketing Specialist 64350 75900 90750 Digital Project Manager 83600 106975 125125 Email Marketing Manager 77275 97900 117425 Email Marketing Specialist 57750 71775 82775 SEO Specialist 72600 84425 98725 Paid Search Specialist 69300 82500 93500

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.