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Marketing Analytics Specialist in Atlanta, GA

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Atlanta, GA
78100 - 118800
Low
78100
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
94050
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
118800
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 111100 129525 150425 Digital Strategist 102300 120450 141900 Growth Marketing Manager 100375 119625 146575 Demand Generation Manager 97900 115775 138875 E-Commerce Marketing Manager 99275 114950 138875 Performance Marketing Manager 82500 113300 144100 Digital Marketing Manager 88825 110825 126775 Digital Marketing Specialist 64350 75900 90750 Digital Project Manager 83600 106975 125125 Email Marketing Manager 77275 97900 117425 Email Marketing Specialist 57750 71775 82775 Marketing Automation Specialist 77550 91025 106975 SEO Specialist 72600 84425 98725 Paid Search Specialist 69300 82500 93500

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.