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Email Marketing Specialist in Atlanta, GA

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in Atlanta, GA
57750 - 82775
Low
57750
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
71775
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
82775
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 111100 129525 150425 Marketing Analytics Specialist 78100 94050 118800 Digital Strategist 102300 120450 141900 Growth Marketing Manager 100375 119625 146575 Demand Generation Manager 97900 115775 138875 E-Commerce Marketing Manager 99275 114950 138875 Performance Marketing Manager 82500 113300 144100 Digital Marketing Manager 88825 110825 126775 Digital Marketing Specialist 64350 75900 90750 Digital Project Manager 83600 106975 125125 Email Marketing Manager 77275 97900 117425 Marketing Automation Specialist 77550 91025 106975 SEO Specialist 72600 84425 98725 Paid Search Specialist 69300 82500 93500

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.