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Paid Search Specialist in Pittsburgh, PA

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Pittsburgh, PA
59280 - 79920
25th percentile
59280
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
70560
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
79920
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 84960 100080 117840 Digital Marketing Manager 76320 95280 108960 Digital Marketing Specialist 54480 65040 77280 Digital Project Manager 70320 90000 106320 Email Marketing Manager 65760 83280 99120 Email Marketing Specialist 49200 60960 70320 Marketing Automation Specialist 66720 77040 90720 SEO Specialist 63120 73440 86160 Social Media Manager 60000 74880 91680 Social Media Specialist 48960 58560 69600 Digital Community Manager 50640 62640 72240 Explore More Salaries

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