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Marketing Analytics Manager in Pittsburgh, PA

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Pittsburgh, PA
104030 - 140853
Low
104030
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
121283
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
140853
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 73130 88065 111240 Digital Strategist 95790 112785 132870 Growth Marketing Manager 93988 112013 137248 Demand Generation Manager 91670 108408 130038 E-Commerce Marketing Manager 92958 107635 130038 Performance Marketing Manager 77250 106090 134930 Digital Marketing Manager 83173 103773 118708 Digital Marketing Specialist 60255 71070 84975 Digital Project Manager 78280 100168 117163 Email Marketing Manager 72358 91670 109953 Email Marketing Specialist 54075 67208 77508 Marketing Automation Specialist 72615 85233 100168 SEO Specialist 67980 79053 92443 Paid Search Specialist 64890 77250 87550

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.