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Demand Generation Manager in Pittsburgh, PA

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Salary for Demand Generation Manager in Pittsburgh, PA
91670 - 130038
Low
91670
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
108408
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
130038
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 104030 121283 140853 Marketing Analytics Specialist 73130 88065 111240 Digital Strategist 95790 112785 132870 Growth Marketing Manager 93988 112013 137248 E-Commerce Marketing Manager 92958 107635 130038 Performance Marketing Manager 77250 106090 134930 Digital Marketing Manager 83173 103773 118708 Digital Marketing Specialist 60255 71070 84975 Digital Project Manager 78280 100168 117163 Email Marketing Manager 72358 91670 109953 Email Marketing Specialist 54075 67208 77508 Marketing Automation Specialist 72615 85233 100168 SEO Specialist 67980 79053 92443 Paid Search Specialist 64890 77250 87550

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.