The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.
Typical digital marketing manager duties:
Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns
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Salary for Digital Marketing Manager in Pittsburgh, PA
76320 -
108960
25th percentile
76320
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
95280
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
108960
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
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