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Marketing Automation Specialist in Pittsburgh, PA

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Pittsburgh, PA
72615 - 100168
Low
72615
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
85233
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
100168
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 104030 121283 140853 Marketing Analytics Specialist 73130 88065 111240 Digital Strategist 95790 112785 132870 Growth Marketing Manager 93988 112013 137248 Demand Generation Manager 91670 108408 130038 E-Commerce Marketing Manager 92958 107635 130038 Performance Marketing Manager 77250 106090 134930 Digital Marketing Manager 83173 103773 118708 Digital Marketing Specialist 60255 71070 84975 Digital Project Manager 78280 100168 117163 Email Marketing Manager 72358 91670 109953 Email Marketing Specialist 54075 67208 77508 SEO Specialist 67980 79053 92443 Paid Search Specialist 64890 77250 87550

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.