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Marketing Analytics Specialist in Pittsburgh, PA

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Pittsburgh, PA
73130 - 111240
Low
73130
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
88065
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
111240
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 104030 121283 140853 Digital Strategist 95790 112785 132870 Growth Marketing Manager 93988 112013 137248 Demand Generation Manager 91670 108408 130038 E-Commerce Marketing Manager 92958 107635 130038 Performance Marketing Manager 77250 106090 134930 Digital Marketing Manager 83173 103773 118708 Digital Marketing Specialist 60255 71070 84975 Digital Project Manager 78280 100168 117163 Email Marketing Manager 72358 91670 109953 Email Marketing Specialist 54075 67208 77508 Marketing Automation Specialist 72615 85233 100168 SEO Specialist 67980 79053 92443 Paid Search Specialist 64890 77250 87550

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.