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Marketing Analytics Manager in Orange, CA

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Orange, CA
119180 - 161365
Low
119180
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
138945
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
161365
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 83780 100890 127440 Digital Strategist 109740 129210 152220 Growth Marketing Manager 107675 128325 157235 Demand Generation Manager 105020 124195 148975 E-Commerce Marketing Manager 106495 123310 148975 Performance Marketing Manager 88500 121540 154580 Digital Marketing Manager 95285 118885 135995 Digital Marketing Specialist 69030 81420 97350 Digital Project Manager 89680 114755 134225 Email Marketing Manager 82895 105020 125965 Email Marketing Specialist 61950 76995 88795 Marketing Automation Specialist 83190 97645 114755 SEO Specialist 77880 90565 105905 Paid Search Specialist 74340 88500 100300

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.