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SEO Specialist in Orange, CA

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical SEO specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Orange, CA
77880 - 105905
Low
77880
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
90565
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
105905
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 119180 138945 161365 Marketing Analytics Specialist 83780 100890 127440 Digital Strategist 109740 129210 152220 Growth Marketing Manager 107675 128325 157235 Demand Generation Manager 105020 124195 148975 E-Commerce Marketing Manager 106495 123310 148975 Performance Marketing Manager 88500 121540 154580 Digital Marketing Manager 95285 118885 135995 Digital Marketing Specialist 69030 81420 97350 Digital Project Manager 89680 114755 134225 Email Marketing Manager 82895 105020 125965 Email Marketing Specialist 61950 76995 88795 Marketing Automation Specialist 83190 97645 114755 Paid Search Specialist 74340 88500 100300

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.