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Digital Marketing Specialist in Orange, CA

Digital Marketing Specialist job description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Looking for a digital marketing specialist or a digital marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing specialist.Search digital marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Conversion rate optimization
CRM platform proficiency
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Paid media
Social media platforms
Salary for Digital Marketing Specialist in Orange, CA

70800 - 99710

Low
70800
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
83190
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
99710
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 126555 142485 166380 Marketing Analytics Specialist 86140 104430 130685 Digital Strategist 112690 132750 156350 Growth Marketing Manager 110625 130980 162840 Demand Generation Manager 107970 127440 153105 E-Commerce Marketing Manager 108560 126260 152515 Performance Marketing Manager 90860 124195 158415 Digital Marketing Manager 97645 122425 139240 Digital Project Manager 92040 118000 137470 Email Marketing Manager 86140 107970 130980 Email Marketing Specialist 63425 79060 91155 Marketing Automation Specialist 86435 101480 121540 SEO Specialist 79945 92630 107380 Paid Search Specialist 76700 90860 103250

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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