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Digital Marketing Specialist in Orange, CA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Orange, CA
69030 - 97350
Low
69030
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
81420
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
97350
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 119180 138945 161365 Marketing Analytics Specialist 83780 100890 127440 Digital Strategist 109740 129210 152220 Growth Marketing Manager 107675 128325 157235 Demand Generation Manager 105020 124195 148975 E-Commerce Marketing Manager 106495 123310 148975 Performance Marketing Manager 88500 121540 154580 Digital Marketing Manager 95285 118885 135995 Digital Project Manager 89680 114755 134225 Email Marketing Manager 82895 105020 125965 Email Marketing Specialist 61950 76995 88795 Marketing Automation Specialist 83190 97645 114755 SEO Specialist 77880 90565 105905 Paid Search Specialist 74340 88500 100300

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.