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Marketing Automation Specialist in Orange, CA

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Orange, CA
83190 - 114755
Low
83190
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
97645
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
114755
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 119180 138945 161365 Marketing Analytics Specialist 83780 100890 127440 Digital Strategist 109740 129210 152220 Growth Marketing Manager 107675 128325 157235 Demand Generation Manager 105020 124195 148975 E-Commerce Marketing Manager 106495 123310 148975 Performance Marketing Manager 88500 121540 154580 Digital Marketing Manager 95285 118885 135995 Digital Marketing Specialist 69030 81420 97350 Digital Project Manager 89680 114755 134225 Email Marketing Manager 82895 105020 125965 Email Marketing Specialist 61950 76995 88795 SEO Specialist 77880 90565 105905 Paid Search Specialist 74340 88500 100300

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.