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Performance Marketing Manager in Orange, CA

Performance Marketing Manager Job Description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

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Salary for Performance Marketing Manager in Orange, CA
88500 - 154580
Low
88500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
121540
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
154580
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 119180 138945 161365 Marketing Analytics Specialist 83780 100890 127440 Digital Strategist 109740 129210 152220 Growth Marketing Manager 107675 128325 157235 Demand Generation Manager 105020 124195 148975 E-Commerce Marketing Manager 106495 123310 148975 Digital Marketing Manager 95285 118885 135995 Digital Marketing Specialist 69030 81420 97350 Digital Project Manager 89680 114755 134225 Email Marketing Manager 82895 105020 125965 Email Marketing Specialist 61950 76995 88795 Marketing Automation Specialist 83190 97645 114755 SEO Specialist 77880 90565 105905 Paid Search Specialist 74340 88500 100300

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.