Marketing Analytics Specialist in Orange, CA

Marketing Analytics Specialist job description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels

Develop dashboards and reports to track KPIs, conversion rates and customer engagement

Interpret data to identify trends, opportunities and areas for improvement

Collaborate with marketing teams to design A/B tests and measure campaign effectiveness

Segment audiences and build customer profiles to support targeted marketing efforts

Monitor website traffic, user behavior and attribution using analytics tools

Present insights and recommendations to stakeholders to guide marketing strategy

Maintain data integrity and ensure consistency across platforms and reporting systems

Stay current on marketing analytics tools, technologies and industry best practices

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A/B testing

AI marketing tools

APIs

Audience segmentation

Conversion rate optimization

Dashboard development

Data integrity

Data visualization platform proficiency

Data-driven insights

Marketing analytics

SQL

Salary for Marketing Analytics Specialist in Orange, CA

86140 - 130685

Low

86140

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

104430

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

130685

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

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Low

Mid

High

Marketing Analytics Manager

126555

142485

166380

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112690

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110625

130980

162840

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107970

127440

153105

E-Commerce Marketing Manager

108560

126260

152515

Performance Marketing Manager

90860

124195

158415

Digital Marketing Manager

97645

122425

139240

Digital Marketing Specialist

70800

83190

99710

Digital Project Manager

92040

118000

137470

Email Marketing Manager

86140

107970

130980

Email Marketing Specialist

63425

79060

91155

Marketing Automation Specialist

86435

101480

121540

SEO Specialist

79945

92630

107380

Paid Search Specialist

76700

90860

103250

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