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Demand Generation Manager in Orange, CA

Demand Generation Manager job description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

Looking for a demand generation manager or a demand generation manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a demand generation manager.Search demand generation manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Customer demand planning
Customer experience
Customer journeys
Digital advertising
E-commerce
Integrated campaigns
Lead generation
Marketing analytics
Salary for Demand Generation Manager in Orange, CA

107970 - 153105

Low
107970
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
127440
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
153105
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 126555 142485 166380 Marketing Analytics Specialist 86140 104430 130685 Digital Strategist 112690 132750 156350 Growth Marketing Manager 110625 130980 162840 E-Commerce Marketing Manager 108560 126260 152515 Performance Marketing Manager 90860 124195 158415 Digital Marketing Manager 97645 122425 139240 Digital Marketing Specialist 70800 83190 99710 Digital Project Manager 92040 118000 137470 Email Marketing Manager 86140 107970 130980 Email Marketing Specialist 63425 79060 91155 Marketing Automation Specialist 86435 101480 121540 SEO Specialist 79945 92630 107380 Paid Search Specialist 76700 90860 103250

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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