Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred. Ensuring all copy is relevant, engaging and optimized for search enginesConfirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approachAnalyzing website and social media metrics to evaluate the performance of content strategies and make improvements Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your content manager recruitment needs.
Blogging
Brand Awareness
Campaign Planning
Content Management System (CMS)
Content Marketing
Database
Design
Digital
Digital Content
EO/IR systems
Salary for Content Manager
$68,250 - $96,000
25th percentile
$68,250
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$80,000
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$96,000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Content Strategist $67,750 $88,250 $107,000 Proposal Specialist $66,750 $80,250 $91,000 Copywriter $64,500 $78,500 $91,500 Technical Writer – Marketing and Creative $65,750 $81,250 $93,750 Interactive/Web Copywriter $61,250 $74,250 $94,500 Copy Editor $51,000 $67,000 $76,750 Proofreader $47,500 $56,250 $67,000 Web Content Manager $61,500 $75,250 $91,500 Web Content Coordinator $51,000 $59,250 $69,250
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