Posted by The Creative Group on Wednesday, January 4, 2017 - 11:00 | Follow me
Content is king today. That’s why content strategists can expect a significant salary boost in 2017.
A shift in focus from the hard sell to providing helpful information to potential customers and clients has created strong demand for talented professionals who can develop and manage content. The content strategist role has become key for companies that want a robust marketing and communications plan.
“Content marketing continues to gain traction as a lead generation tool amongst companies of all sizes,” says Diane Domeyer, executive director of The Creative Group. “Agencies and in-house teams seek experienced content strategists who can create, curate and syndicate content to increase brand awareness and conversion rates.”
Content marketing was cited as a top area where companies plan to add staff in the first half of 2017, according to advertising and marketing executives recently surveyed by The Creative Group. Content marketing was also named the second most difficult role to fill.
Here’s a look at the content strategist job description along with the skills, traits and average starting salary range associated with this job.
Content strategist duties and expectations
The core function of the content strategist’s job is developing a content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. Creative professionals in this role oversee content requirements and create content strategy deliverables across a project life cycle. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses.
The content strategist is often in charge of creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans. Content strategists may also be responsible for managing other employees and freelancers, maintaining budgets, and assisting with the technical integration of content.
Skills and traits
High-level thinkers who also have a penchant for keeping track of details are ideal candidates for this job. Content strategists must be standout idea generators and problem solvers with excellent communication and organizational skills.
These strategy experts must have the analytical abilities necessary to gather key business and user insights, and apply their strategic planning skills to create a long-term vision for the content that’s generated. Project management experience will help the content strategist keep projects on track and within budget.
Other desirable traits include the ability to compellingly communicate a brand’s story, and a design sensibility to envision how content will be presented or distributed in formats other than text-based articles, such as infographics or multimedia presentations.
Content strategist salary benchmarks
According to The Creative Group Salary Guide, content strategist is one of today’s hottest jobs. While starting salaries for creative and marketing professionals are expected rise an average of 3.6 percent in the coming year, content strategists are projected to receive a 5.4 percent increase in base compensation. The average starting salary range for a content strategist is $81,250 to $115,250. You can use our Salary Calculator to adjust these figures for your city.
Interested in a career doing content strategy work? Search our content strategist jobs now.
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Editor's note: This post has been updated with the latest Salary Guide data.