<p><strong>About the Role</strong></p><p>We are seeking an experienced and strategic Marketing Manager to lead the Canadian marketing initiatives for a global leader in material-handling equipment. This position will oversee the development and execution of regional marketing programs supporting eight full-service branches across Ontario and Quebec, enhancing brand awareness and driving lead generation for material handling solutions such as electric forklifts, reach trucks, and warehouse systems.</p><p>Reporting to the General Manager – Sales and Marketing, you will collaborate closely with cross-functional teams and manage a Marketing Project Specialist, while partnering with our US-based global marketing team and external agencies.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Strategic Execution:</strong> Develop, implement, and measure comprehensive marketing strategies to engage targeted customer segments, optimizing ROI across top and bottom funnel activities.</li><li><strong>Program Leadership:</strong> Drive regional campaigns, digital initiatives, and support brand awareness while overseeing all aspects of the Canadian corporate website.</li><li><strong>Team & Project Management:</strong> Manage and mentor the Marketing Project Specialist, ensuring effective internal and external communications, while delivering marketing projects on time and within budget.</li><li><strong>Performance Tracking:</strong> Evaluate marketing program results, report on key metrics, and recommend continuous improvements for management review.</li><li><strong>Budget Ownership:</strong> Oversee a $300K CAD annual marketing budget, working with external agencies (currently Google Ads support) to maximize value and efficiency.</li><li><strong>Collaboration:</strong> Align marketing activities with sales objectives and operations, maintaining open communication with the US global team, navigating approval processes as needed.</li><li><strong>Departmental Excellence:</strong> Advocate for the Marketing Department’s mission, vision, and values throughout project development.</li><li><strong>Employee Development:</strong> Train, counsel, and handle compensation recommendations and review for direct reports.</li></ul><p> </p><p> </p><p><br></p>

<p><strong>Required Qualifications</strong></p><ul><li>Bachelor’s degree in Marketing or Communications.</li><li>7–8 years marketing experience, with 5–7 years in digital advertising/marketing.</li><li>2–3 years of people management experience, especially in small teams.</li><li>Tech-savvy digital marketer focused on results, measurement, and ROI.</li><li>Experience managing budgets of at least $300K annually.</li><li>Proven ability to execute both demand-generation and brand-building campaigns.</li><li>Strong problem-solving, planning, and organizational skills.</li><li>Excellent communication and interpersonal skills.</li><li>Must be comfortable with tight deadlines and shifting priorities.</li><li>Valid driver’s license and access to a reliable vehicle.</li><li>Ability to travel within Canada, and 1–2 times per year to the US (overnight travel required).</li><li>Industry experience in manufacturing, automotive, electrical, engineered products, or similar sector preferred.</li><li>Experience working with agencies and global marketing teams.</li><li>Must work onsite in Mississauga, ON.</li></ul><p><strong>Nice-to-Haves</strong></p><ul><li>Experience or interest in AI/machine learning applications in marketing.</li><li>Exposure to blue-collar and aftermarket product marketing environments.</li></ul><p><br></p>

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