<p>We are looking for an experienced and innovative Marketing Specialist to join our client's team on a contract basis. In this role, you will be responsible for driving strategic marketing initiatives and executing campaigns that resonate with both B2C and B2B audiences. This position is based in Toronto, Ontario, with travel required up to 50% of the time.</p><p><br></p><p>Responsibilities:</p><p>• Develop and maintain a comprehensive marketing calendar, aligning campaigns with organizational objectives for both consumer and business audiences.</p><p>• Plan and oversee marketing projects, ensuring timely delivery and adherence to brand standards.</p><p>• Monitor and analyze key performance metrics, using data insights to optimize content and strategies.</p><p>• Conduct customer surveys and translate feedback into actionable marketing tactics to improve engagement.</p><p>• Manage end-to-end marketing campaigns, including coordinating with contractors and collaborators to ensure seamless execution.</p><p>• Create visually appealing assets and edit video content to support social media and advertising efforts.</p><p>• Oversee the growth and management of social media channels, including TikTok, Instagram, LinkedIn, Pinterest, and YouTube.</p><p>• Foster community engagement through proactive interactions on platforms like Facebook Groups.</p><p>• Execute targeted advertising campaigns for both B2C and B2B audiences to drive brand awareness and market performance.</p>

• Bachelor’s degree in any field.<br>• Minimum of 2 years of experience in a marketing role, preferably in the food or startup industry.<br>• Proficiency in design tools such as Adobe Creative Suite and Canva, along with video editing capabilities.<br>• Familiarity with CRM platforms and social media management tools.<br>• Strong analytical skills to measure campaign performance and optimize strategies.<br>• Excellent organizational and creative problem-solving abilities.<br>• Ability to work independently and take ownership of projects.<br>• A passion for the food industry and experience engaging with target audiences, especially moms.

<p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/ca/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>This job posting is for a current vacancy with our client.</p> <p>Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.</p> <p>Questions? Call your local office at 1.888.490.5565. All applicants applying for Canadian job openings must be authorized to work in Canada.</p> <p>Only job postings for jobs located in Quebec appear in French.</p> <p>© 2025 Robert Half. By clicking “Apply,” you’re agreeing to Robert Half’s <a href="https://www.roberthalf.com/ca/en/terms">Terms of Use</a> and <a href="https://www.roberthalf.com/ca/en/privacy">Privacy Notice</a>.</p>