In today's rapidly evolving digital landscape, assembling the right marketing team isn't just beneficial, it's business-critical. As Canadian companies continue to shift marketing budgets toward digital channels, the competition for top digital marketing talent in Canada has intensified dramatically.But amid all the excitement around new arenas for campaigns, like social commerce and the metaverse, if you’re wondering how to build a digital marketing team in Canada, the fundamentals can be summed up in two steps:Decide on the right mix of roles needed to execute your strategyHire based on the top digital marketing jobs in Canada to take on those roles.It’s not rocket science but it’s not perfectly straightforward either. According to Robert Half’s latest Demand For Skilled Talent report, 84% of Marketing and Creative hiring managers across the country report challenges hiring skilled talent, primarily in digital marketing, content development, and digital and UX design and production.To help you assemble your A-team, here’s a rundown of the top jobs and key roles to fill in today’s digital marketing landscape, plus the standout skills to look for in candidates you may want to recruit. Whether you're building a full-time, part-time, on-site, hybrid or remote team, these are the digital marketing jobs Canada-based hiring managers should be looking for.
Top digital marketing roles for Canadian businesses
If you’re looking to hire a digital marketing team in Canada, this job is the heart. Digital marketing managers work with content producers, search engine optimization (SEO) specialists, social media experts, and others to drive campaigns from the drawing board to execution. All while keeping a close eye on the budget. Digital marketing manager jobs often require a mix of strategic thinking and hands-on experience.Key skills and experience to look for:Ability to foster collaboration between internal and external marketing teamsExperience in crafting key performance indicators (KPIs) to guide the team through continuous improvementOutstanding written and verbal communication skillsFamiliarity with CRM systems and eCommerce platformsWondering about the digital marketing manager salary Canada-based professionals should expect or compensation for any of the other roles listed below? Check out the 2025 Canada Salary Guide From Robert Half.
Account Manager/Executive
An account manager or executive plays a pivotal role in any marketing team, acting as a vital link between clients, stakeholders or partners and the wider team. They are responsible for ensuring that client needs are understood and met, developing tailored strategies and marketing plans that resonate with target audiences, and managing marketing campaigns from inception to completion.Excellent collaboration skills are a must, as account managers and executives work regularly not only with cross-functional stakeholders but creatives to bring ideas to life, analysts to measure campaign performance, and directors to ensure that campaigns not only align with their organization’s goals and strategies but drive results.Key skills and experience to look for:Ability to foster strong relationships between colleagues and stakeholders and effectively articulate strategies and campaign goalsExperience overseeing marketing campaigns from start to finishStrong strategic thinking and analysis skills, for evaluating campaign performance and pivoting strategies based on data-driven insightsAdaptability, to tailor messaging to multiple sectors and deliver customized marketing solutions that meet unique client needs
Copywriter
Stringing grammatical text together in a way that attracts the attention of search engines and customers is only part of what a copywriter does. The best copywriters write with purpose and subject matter expertise, finding new ways to generate interest and desire in the minds of their readers and inspire them to take action. They are also brand ambassadors, crafting content that will embody your company’s brand tone and voice.Key skills and experience to look for:Proficiency in SEO techniques like keyword research, optimized headings, link building and meta descriptionsResilience in embracing and absorbing constructive criticism from editors and other members of the marketing teamFamiliarity with generative AI tools such as ChatGPT and Gemini and content management systems such as WordPress and SharepointAbility to adapt writing style for various digital media formats
SEO Specialist
For your brand to achieve maximum visibility and consumer reach, you need a stellar SEO specialist. This digital marketing specialist job’s function is to research, analyze and execute the best SEO practices for all areas of your organization’s website.In addition to knowing the basic tricks of the trade, such as link building, site audits and mobile optimization, your SEO specialist must be tuned in to Google’s ever-evolving strategy for improving search engine results pages (SERPs). Only then can you be sure your search results answer potential customers’ queries in the richest and most compelling ways.Key skills and experience to look for:Deep understanding of tools and platforms like Google Analytics, Google Search Console, Moz and SemrushAbility to clearly convey SEO needs to web development and content marketing teamsExperience in turning data analysis into actionable SEO tasksKnowledge of performance marketing techniques
Content Marketing Manager
If content is key, then content marketing managers are the keyholders. It’s their job to mastermind digital content strategies across all your digital platforms, driving traffic to maximize customer engagement, conversions and sales.Depending on your company’s size and needs, professionals in this digital marketing job in Canada may have a hands-on role in crafting content or a more strategic role, leading a team of content creators and coordinating with marketing coordinators.Key skills and experience to look for:Experience using digital marketing and SEO tools like Google Analytics, Google Search Consoleand Semrush3 – 5 years of experience in content marketing, with a strong writing background and digital portfolioAdvanced teamwork and communication skills to build effective relationships with internal and external content creatorsProficiency in digital media management and content creation, including with generative AI
Marketing Analytics Manager
Measuring the outcomes of your marketing campaigns in terms of dollars and cents may seem relatively easy. But how can you be sure you’re spending your budget wisely, and what can you do to maximize your return on investment?Enter marketing analytics managers. Practitioners of this digital marketing job in Canada use analytical tools to gather and visualize data, identify trends and patterns, and convey findings to the marketing team’s decision makers and above. A good analyst is an important counterweight to people who rely more on sentiment and gut feeling. They leverage data to prove and understand what works and what doesn’t in your market.Key skills and experience to look for:A track record of collecting and analyzing data on competitors and customersStrong communication skills to document and present reports on research findingsWorking knowledge of database query languages like SQLExperience as a digital analyst or in similar roles focused on digital engagement
Email Marketing Manager
Would you personally subscribe to your company’s marketing emails and newsletters? If not, consider hiring an email marketing manager to level-up your offerings.This digital marketing specialist uses their content creation skills and business sense to craft emails that customers want to open and curate them to the industry needs across the country. They often work closely with graphic designers to create visually appealing campaigns and key stakeholders across your business. In addition, they use market research and analytical tools to monitor the performance of current campaigns and improve future ones.Key skills and experience to look for:Ability to plan, draft, refine and proofread high-quality email contentComfort with tracking and reporting campaign KPIs such as open, click-through and unsubscribe ratesProficiency in email marketing platforms like HubSpot, MailChimp and KlaviyoUnderstanding of performance marketing and growth marketing strategies
Social Media Manager
Gone are the days when highlighting your products and services on a news feed qualified as a social media campaign. Modern consumers want much more, including deep insights into what you offer and how your products and services can help them. They also want to feel like they are having a genuine conversation with your brand; organic reach and user-generated content (UGC) should be common practice for these creatives.Your social media manager makes all this happen by creating engaging social content, responding to followers’ comments and posts, collaborating with influencers, and more. They’re constantly looking for new ways to stay in touch with your audience, whether that means long-form company updates via LinkedIn Newsletters or 30-second video clips on Instagram Reels. They’ll be in a unique position to bridge business strategy with target audiences.Key skills and experience to look for:A passion for up-and-coming digital marketing trends in Canada like micro-influencing and video marketingEmpathy, especially when it comes to thinking like a consumer and having a deep understanding of what drives them (and what drives them away)Proficiency with tools like HubSpot and Facebook Ads ManagerExperience in paid social advertising and brand communications
Marketing Automation Specialist
Marketing automation, as a process, aims to get the right content in front of the right people at the right time with the minimum amount of human intervention. Specialists in these types of digital marketing jobs in Canada set up automated processes to convert website visitors into customers, using social media posts and email campaigns to nudge these potential buyers through the different stages of the sales journey.Key skills and experience to look for:Experience using analytics to measure campaign strengths and weaknessesAbility to manage several ongoing projects simultaneously (and effectively)SEO and search engine marketing (SEM) skillsFamiliarity with CRM systems and marketing automation platformsHiring marketing automation specialists in Canada or any of the above digital marketing jobs in Canada can be tricky. If you need help, reach out to Robert Half Canada's marketing talent solutions specialists today!
Building the ultimate marketing dream team
Start building your dream team by strategically hiring for the digital marketing jobs in Canada listed above. Evaluate your company’s needs for both the short and long term.Utilize tools such as our Labour Market Overview, updated monthly, to keep track of the latest employment rates, the latest Demand for Skilled Talent report to learn what roles are in demand, and keep your finger on the pulse of compensation trends with the latest Salary Guide from Robert Half.Are you currently struggling to fill some or all of the digital marketing roles mentioned above? Robert Half Canada can help. Whether you need to staff a single specialist or an entire project, our digital marketing talent solutions team can quickly connect you with the digital marketing talent you need to lock in your digital marketing dream team on your budget. Connect with us today.
