Social Media Manager

Social Media Manager Job Description

The social media manager is responsible for developing and executing a social media strategy on various social channels to increase brand awareness, engage with the target audience, and drive business growth. This role requires a strong understanding of social media platforms, content creation, and analytics.

Typical social media manager duties:

Develop and implement a comprehensive social media strategy aligned with business objectives.

Define target audience, key performance indicators (KPIs), and campaign goals.

Create engaging and shareable content across various platforms.

Collaborate with design and copywriting teams for content creation.

Monitor social media channels for brand mentions, customer inquiries, and feedback.

Track and analyze social media metrics to measure campaign performance.

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Salary for Social Media Manager

72250 - 91500

25th percentile

72250

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

83500

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

91500

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Project Manager

71000

94500

106500

Digital Strategist

73500

88250

106000

Web/Mobile Analytics Specialist

64000

75500

89250

Digital Marketing Manager

83250

98750

116500

Digital Marketing Specialist

57500

63250

74750

Email Marketing Manager

74250

88750

96750

Email Marketing Specialist

57500

67500

75250

Social Media Specialist

56250

66500

77500

SEO Specialist

59250

69250

80250

Marketing Automation Specialist

56250

74750

91500

SEM/PPC Specialist

60000

69250

77000

Digital Community Coordinator

53000

61500

73500

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