Social Media Manager

Social Media Manager Job Description

A Social Media Manager is a dynamic and strategic professional responsible for developing, implementing, and overseeing an organization's social media presence across various platforms. This role is crucial for enhancing brand awareness, fostering genuine community engagement, and ultimately driving business growth through compelling digital storytelling. The Social Media Manager requires a deep understanding of evolving social media algorithms, content creation best practices (including visual and video formats), and robust analytics to measure performance and optimize strategies. Typically, 3-5 years of experience in social media management, digital marketing, or a related field, along with a strong portfolio of successful campaigns, is expected. A bachelor's degree in Marketing, Communications, Journalism, or a related discipline is often preferred, with proven expertise in understanding Canadian social media trends, audience demographics, and cultural nuances being a significant asset.

Typical social media manager duties:

Develop and execute comprehensive social media strategies and content calendars aligned with brand and marketing objectives.

Create, curate, and schedule engaging multimedia content (text, images, video, stories) optimized for each platform.

Monitor social channels for trends, brand mentions, and community conversations, ensuring timely and appropriate engagement.

Analyze social media performance data, identify key insights, and provide regular reports on KPIs and ROI.

Manage paid social media campaigns, including audience targeting, budget allocation, and continuous optimization.

Stay current with new social media features, platform updates, and Canadian digital marketing regulations and best practices.

Collaborate with marketing, PR, and content teams to ensure consistent brand messaging and integrated campaign execution.

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Salary for Social Media Manager

73250 - 92750

Low

73250

The candidate is new to the role or has limited experience and is building necessary skills.

Mid

84500

The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.

High

92750

The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.

Projected salaries for related positions

Job title

Low

Mid

High

Proposal Manager

91000

101750

111500

Proposal Specialist

61250

76250

87500

Technical Writer

64500

86750

97750

Content Strategist

68750

83500

102750

Content Manager

65250

82500

97000

Social Media Specialist

57000

66750

77750

Copywriter

63250

78750

93750

Copy Editor

59500

70750

84750

Proofreader

56750

67750

80250

Web Content Manager

55000

64500

74250

Web Content Coordinator

50000

58500

64750

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels.

Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.

Social Media Manager