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Digital Marketing Manager

Digital Marketing Manager Job Description

A digital marketing manager in Canada develops and executes digital marketing strategies to achieve business objectives. This role involves overseeing various digital channels, analyzing campaign performance, and managing a team to drive online growth.

Typical digital marketing manager duties:

Develop and implement comprehensive digital marketing strategies aligned with business goals. Oversee the planning, execution, and optimization of digital marketing campaigns across various channels (SEO, SEM, social media, email, content marketing). Allocate marketing budgets effectively and track ROI. Manage and collaborate with external agencies and vendors. Build, motivate, and lead a high-performing digital marketing team.

Looking for a digital marketing manager or a digital marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing manager.Search digital marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
National salary range for Digital Marketing Manager

83750 - 118750

Low
83750
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
103500
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
118750
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Automation Manager 84750 107500 122000 Marketing Automation Specialist 61000 79000 94000 Email Marketing Automation Specialist 79250 93250 101500 Growth Marketing Manager 84250 105000 118000 Digital Marketing Specialist 59000 66750 78750 Digital Project Manager 74750 96250 111250 Email Marketing Manager 75250 90250 99750 Email Marketing Specialist 59250 69250 77250 Digital Strategist 77250 94250 114500 SEO Content Manager 71750 89000 107250 SEO Specialist 60750 72000 82250 SEM Specialist 63250 72000 78750 Web Analytics Specialist 65750 78750 92500 Community Manager 55000 64500 74750

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2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labour Market Overview Stay on top of Robert Half and Statistics Canada job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
Behind Our Numbers Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.