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Community Manager

Community Manager Job Description

A Community Manager is a professional responsible for building, growing, and nurturing a brand's online community. This role is a crucial bridge between the brand and its audience, focusing on engagement, communication, and relationship management across various digital platforms. The Community Manager creates a space for users to interact, shares brand news, gathers feedback, and ensures the community remains a positive and safe environment. They possess a unique blend of excellent communication skills, a strategic understanding of social platforms, and an empathetic approach to customer relations. Candidates typically have 2-4 years of experience in a community-facing role, digital marketing, or social media management. A bachelor's degree in Communications, Marketing, or a related field is often preferred. A keen understanding of Canadian online communities and cultural dynamics, along with experience in moderation and conflict resolution, is a key asset.

Typical community manager duties:

Develop and implement a community engagement strategy that aligns with brand goals and values.Manage a brand's online presence and reputation across social media channels, forums, and other digital platforms.Create and schedule engaging content, facilitate discussions, and respond to comments and questions in a timely and authentic manner.Monitor community feedback, identify trends, and provide actionable insights to product, marketing, and leadership teams.Identify and engage with key influencers, brand advocates, and community leaders.Enforce community guidelines and moderate discussions to ensure a safe and respectful environment for all members.Plan and execute community-building initiatives, events, and campaigns, both online and potentially offline.Track and report on community growth and engagement metrics to measure the impact of community-building efforts.

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Salary for Community Manager
53500 - 74000
Low
53500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
62500
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
74000
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Automation Manager 80000 101500 118000 Marketing Automation Specialist 60250 77750 93000 Email Marketing Automation Specialist 77250 93250 101250 Growth Marketing Manager 78000 105000 111250 Digital Marketing Manager 83250 102750 117750 Digital Marketing Specialist 58250 65750 77750 Performance Marketing Manager 78000 97500 107500 Digital Project Manager 71500 96250 108500 Email Marketing Manager 75250 90250 98250 Email Marketing Specialist 58250 68000 76750 Digital Strategist 75250 89750 109000 SEO Content Manager 70500 88000 105500 SEO Specialist 60000 70250 81000 SEM Specialist 61750 70500 77750 Web Analytics Specialist 64500 77000 91000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.